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Should I Add My Podcast to Facebook?

Should I Add My Podcast to Facebook?

In 2021, Facebook created a new experience for podcast listeners, along with an opportunity for podcast hosts. You can now add your podcast's RSS feed to facebook for free and allow your audience to listen to your podcast within Facebook. I've always been a fan on...

Episode 046: Building Workflows in Your Business & Podcast

Episode 046: Building Workflows in Your Business & Podcast

I believe that create efficient systems and building simple workflows in your business can save you time and money as a business owner! In today’s episode, I’m sharing about the importance of systems and workflows in your business, how to approach creating them, and...

Defining Your Own Success: Chasing Simple Podcast Feature

Defining Your Own Success: Chasing Simple Podcast Feature

I'm a big proponent of defining your own success, primarily because my definition of success has definitely shifted over the years. Shortly after I launched Clocking In with Haylee Gaffin, I shared an episode highlighting this and sharing exactly how I view success in...

Episode 045: 5 Tools I Use Daily in My Business

Episode 045: 5 Tools I Use Daily in My Business

There are so many tools out there to use for your business, that it can be overwhelming to know which to use. I love hearing the different tools that other business owners use, so in today's episode I'm sharing 5 tools that I truly believe make me a better business...

How to Find My Podcast Download Numbers

How to Find My Podcast Download Numbers

The numbers behind your podcast episodes are important for understanding both the success of your podcast (if your goal is listenership) and in what content resonates with your audience. A few important number to consider tracking around your podcast download numbers...

How to Prepare for a Podcast Interview as a Host

How to Prepare for a Podcast Interview as a Host

As a host, it's so important that you prepare for an interview, just as much as you expect your guest to prepare. Since you are executing the interview, you need to make sure that you are communicating things efficiently to make sure your guest understands what is...

Episode 043: Make Your Business Work for Your Life

Episode 043: Make Your Business Work for Your Life

While you have probably already set all of your goals for 2022, have you asked yourself how those goals play a role in your life? This year, my goal is to be more intentional with my business based on plans I have for my life. In today's quick episode to kick off the...

Episode 042: Using Your Podcast for Marketing Your Business

Episode 042: Using Your Podcast for Marketing Your Business

In the last episode of the year, we're rounding up our month-long conversation on monetization. Marketing your won products and services on your podcast is my favorite monetization approach, I utilize it 95% of the time in my own business. I consider this monetization...

5 Things Your Podcast Listeners Hate

5 Things Your Podcast Listeners Hate

When producing a podcast, hosts need to think of themselves as a listener and make a note of things that can be annoying or distracting to their audience. Identifying these minuscule noises and habits and eliminating them can only help to improve the quality and...

Episode 041: What to Consider When Looking at Podcast Sponsorships

Episode 041: What to Consider When Looking at Podcast Sponsorships

Have you considered getting a sponsor for your podcast? As we continue this month's series on monetization, we'll be focusing on podcast sponsorships in today’s episode. Listen in as I share what it can look like to work with a sponsor, what you should consider before...

What Does a Podcast Producer Do

What Does a Podcast Producer Do

Producers can take the work off your plate and execute your ideas behind the scene. They help maintain your podcast by editing, scheduling, managing, and bringing your visions to life.  Manage Your Podcast Your producer can keep up with all the nitty gritty...

Episode 039: Ways to Monetize Your Podcast

Episode 039: Ways to Monetize Your Podcast

When we launch a podcast, we often dream about making money off of that podcast. Have you considered all of the ways you can monetize your podcast? It doesn't just include securing advertisements from third parties! This introductory episode will highlight a few ways...

9 Items to Request on Your Podcast Intake Form

9 Items to Request on Your Podcast Intake Form

Using an intake form helps gather all the assets you need for a guest. This is an easy way to have all your guests' information in one place so you don’t have to scramble to find their information. Email address: This allows you to reach out to the guests before and...

How To Market Your Services On Your Podcast

How To Market Your Services On Your Podcast

Creating a podcast for your business is a unique way to reach new clients and provide great content to listeners. Your podcast also provides a platform to market your services with ads and organic marketing.  A podcast is a great resource for your business! Not...

Episode 037: Growing Your Email List With Downloadables

Episode 037: Growing Your Email List With Downloadables

You’ve heard all about the importance of building an email list—and trust me I agree. So today, I’m sharing not only how I use my email list, but how I grow it through this podcast and other places with free downloadables! Clocking In with Haylee Gaffin is produced...

10 Ways to Connect with Your Podcast Audience

10 Ways to Connect with Your Podcast Audience

Connecting with your podcast listeners is so crucial these days because people tend to want to have somewhat of a relationship with the people they support. You can also expand the individual relationships you have with your listeners and create a community where they...

Episode 036: Marketing Gurus Aren’t Always Right

Episode 036: Marketing Gurus Aren’t Always Right

There are a ton of valuable voices in the marketing and business space, but it's important to take advice and education with an understanding that there is no perfect formula that works for every single business. In today's episodes, I'm sharing why marketing gurus...

How to Prepare for a Podcast Interview as a Guest

How to Prepare for a Podcast Interview as a Guest

Once you've pitched yourself or accepted a position as a podcast guest, it is very important that you put in the work to prepare and provide the best conversation possible. This ensures that you cover all your bases for being a great guest and making the interview...

Episode 035: Introducing Podcast Launch Kit

Episode 035: Introducing Podcast Launch Kit

Has hosting a podcast been on your bucket list for a while, but maybe you're not ready to bring on a podcast producer? You're in for a special treat! In today’s episode, you're getting the first look at Podcast Launch Kit, my beginner course for hopeful podcast hosts!...

10 Topic Ideas for Your Business Podcast

10 Topic Ideas for Your Business Podcast

A business podcast should serve the audience, along with the business itself. Look at it this way, if your clients are happy then the company will flourish and bring in more revenue. Many businesses begin podcasts with the intention of educating fellow business owners...

Episode 034: How to Plan for the Holidays in Your Business

Episode 034: How to Plan for the Holidays in Your Business

Are you ready for the holidays? As we kick off the month of November today, I’m actively preparing myself and my clients for the holiday season… and the time off that I’ll be taking. In today’s episode, I’m taking you on that planning journey! Clocking In with Haylee...

Episode 033: How to Measure the Success of Your Podcast

Episode 033: How to Measure the Success of Your Podcast

How are you measuring the success of your podcast? Well, first you need to define the goal. In today’s episode I’m breaking down how you can measure your podcast’s success, but it may not necessarily include episode download numbers like you’re thinking. Clocking In...

Getting the Most Out of Apple Podcast’s Automatic Downloads

Getting the Most Out of Apple Podcast’s Automatic Downloads

Apple Podcasts has recently improved the listener experience by introducing Automatic Downloads. Listeners are able to easily enjoy the newest of their favorite podcasts wherever they are without much planning ahead. For Podcasters, you can be sure that your listeners...

Episode 032: Creating a Resource Hub for Your Podcast

Episode 032: Creating a Resource Hub for Your Podcast

You’re creating so much valuable content with your podcast episodes, but have you developed a resource hub to house all of that amazing content? Today, I’m sharing why I believe you should create a resource hub on your website for your podcast and a few things you can...

Three Graphics Your Podcast Needs

Three Graphics Your Podcast Needs

I know just how much time it takes to plan out a podcast and launch. You probably spent a lot of time and care in planning, prepping, and creating your podcast.. or maybe you're just getting started! If you're still in the research phase of your podcast, I have the...

Episode 031: Benefits of Batching Your Podcast Content

Episode 031: Benefits of Batching Your Podcast Content

Six months ago, I'd never even considered what content batching could do for my business, but since implementing it into my own work and my client work, it has made such a huge impact on my business. In this episode, I'm highlighting a few benefits of content batching...

Choosing the Perfect Name for Your Podcast

Choosing the Perfect Name for Your Podcast

So, you're ready to jump into the world of podcasting? You may have a concept, setup, and all of the tools necessary to get started- but have you named your show? This simple step can be one of the most challenging of all! The name of your podcast is your audience's...

Content Marketing for Your Chattanooga Small Business

Content Marketing for Your Chattanooga Small Business

 Content marketing is an important part of growing your Chattanooga small business in today's social media world. Small business owners are finding that traditional advertising sometimes isn't enough- today's audiences are looking for something more. Creating valuable...

Episode 029: Content Planning & Brainstorming for Your Podcast

Episode 029: Content Planning & Brainstorming for Your Podcast

Are you struggling to come up with new and engaging content to share on your podcast? Not to mention content that strategically markets your business, products, or services. Today's episode is going to help you nail down your initial content pillars, and potentially...

Christmas in The Studio | Gaffin Creative

Christmas in The Studio | Gaffin Creative

It feels a little early to be talking about Christmas, doesn't it? But the reality is that Christmas is just around the corner! For photographers, that means, you should be planning your Christmas mini sessions now! For clients, it means you should be reaching out to...

Episode 028: Organizing Your Podcast with a Project Management Tool

Episode 028: Organizing Your Podcast with a Project Management Tool

In any project you work on, it’s important to have a plan & a system that helps keep you organized and track your progress. I’m sharing behind the scenes in how I manage my own podcast AND my client’s podcast projects in a project management tool, like Asana!...

Being a Better Interviewer Starts with Your Questions

Being a Better Interviewer Starts with Your Questions

Interviewing guests on your podcast can be such a fun experience, and bring great benefits to your show! Not only do you get to chat with a friend or field expert, you can grow your audience with cross promotion with your guest, and you can add some variety into your...

Episode 027: How Financial Freedom Has Allowed Me to Chase My Dreams

Episode 027: How Financial Freedom Has Allowed Me to Chase My Dreams

Financial freedom has a nice ring to it, huh? It’s a buzzword for a reason—there is so much freedom that comes with having a little less responsibility on you financially.  In today’s episode, I’m highlighting a few ways that financial freedom has impacted my...

Using Honeybook to Manage Your Podcast Guests

Using Honeybook to Manage Your Podcast Guests

Featuring guests on your podcast can be a great benefit to your show and a lot of fun! Many podcasters host guests frequently on their podcasts. Yet, many just starting out in the podcast world aren’t aware of all that goes into preparing and planning guest features....

Episode 025: How to Structure Your Podcast Episodes

Episode 025: How to Structure Your Podcast Episodes

You sit down to record your podcast content, but what are you supposed to include? Today's episode is all about the structural components that make up a podcast episode and the different ways you can arrange them! Listen in as I describe some of the most popular...

Episode 024: How to Pitch Podcast Guests to Come on Your Show

Episode 024: How to Pitch Podcast Guests to Come on Your Show

Securing guests on your podcast isn't as easy as a simple ask—you need to put a little bit of thought into it. In today's episode, I'm sharing how to craft perfect pitches to secure guests to come on your show! Clocking In with Haylee Gaffin is produced and brought to...

Make Money for Your Podcast through Memberships

Make Money for Your Podcast through Memberships

Do you have a launched podcast that you are looking to make a reliable income from? Creating and sustaining your podcast requires a rather large investment of time and money. Continuously putting out great content for your audience may take more resources than you...

Episode 023: Pitching Yourself as a Guest on Podcasts

Episode 023: Pitching Yourself as a Guest on Podcasts

Let's expand your reach and share your knowledge with other—let's pitch you for some podcast interviews! Being a guest has a ton of benefits, but there's one thing standing in your way of landing those opportunities... your pitch. In today's episode, I'm sharing how...

Episode 022: Podcast Planning for Hopeful Hosts

Episode 022: Podcast Planning for Hopeful Hosts

Launching a podcast can really be as simple or complicated as you want to make it. As someone who’s managed and produced podcasts for the last four years, I want to help you understand a few things you should consider while planning your podcast concept or launch. In...

Organizing Podcast Interviews & Setting Your Guests Up for Success

Organizing Podcast Interviews & Setting Your Guests Up for Success

Hosting a guest on your podcast can be so exciting! You as a host have the opportunity to learn from experts with your audience or just have a chat with a friend. Episodes that feature a guest can bring in new listeners as well provide something different to your...

Episode 021: How Do I Get My Podcast on Podcast Players

Episode 021: How Do I Get My Podcast on Podcast Players

So you're familiar with the concept of podcasting, but you're probably wondering... how do I actually get this content out there on every podcast platform? I have the answers! Join me every Monday in August for a new episode all about podcasting! In this episode, I'm...

Episode 020: How We Paid Off Our House in Five Years

Episode 020: How We Paid Off Our House in Five Years

We did it! It's been nearly a year since we paid off our house and I'm sharing some of the details that led to paying off our home and how it's impacted our lives since (especially in the last year)! Listen in as I debunk three common myths people have about paying...

7 Things A Podcast Producer Can Do For Your Podcast

7 Things A Podcast Producer Can Do For Your Podcast

All podcast creators know the amount that goes into the production of a podcast! There are so many small yet important details that add up to create a great show. Whether you’re looking to launch or have been podcasting for a while, outsourcing your podcast production...

Episode 019: 5 Plugins to Install on Your WordPress Site

Episode 019: 5 Plugins to Install on Your WordPress Site

Are you getting the most out of your wordpress website's functionality? In today's quick 9 minute episode, I'm sharing 5 plugins you should install on your wordpress site! Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast...

How Content Batching Can Streamline Your Podcast Creation

How Content Batching Can Streamline Your Podcast Creation

Creating content for your podcast can be the easiest and simultaneously hardest part of running your podcast—that's where content batching helps. Every creator knows that there are days, even weeks, where ideas come easy and pumping out content feels like nothing. But...

How To Cross-Promote Your Content on Your Podcast

How To Cross-Promote Your Content on Your Podcast

A podcast is a great opportunity for entrepreneurs and creatives to build a relationship with their audience. Hosting a podcast can also become a mode of free marketing for yourself. For those who provide a product or service beyond their podcast content, a podcast...

3 Tools You’ll Need to Produce Your Podcast

3 Tools You’ll Need to Produce Your Podcast

Starting your podcasting journey is a process with many steps. You'll start with the fun stuff- creating and conceptualizing the show. Then you’re faced with the decision of how you’ll produce your show. You could either hire a producer ( like Gaffin Creative) or...

What You Need To Know about Spotify Podcast Rankings

What You Need To Know about Spotify Podcast Rankings

Spotify has quickly grown to become one of the most popular platforms for podcast listening. As they’ve grown, Spotify has updated its podcast charts to help growing podcasts connect with new audiences. A refreshed algorithm and expanded charts provide a larger...

Six Structural Components of A Podcast Episode

Six Structural Components of A Podcast Episode

Your podcast is the place for you to express your ideas, expertise, and really whatever you want. When planning your content you’ll want to structure your episodes in a way most comfortable for you and fitting to your show.  There are a few common ways in which...

Episode 014: Overwhelmed? You Can Take A Break

Episode 014: Overwhelmed? You Can Take A Break

We talk a lot about feeling overwhelmed on this podcast—both in business in life. While I mostly offer solutions, I've neglected to share the most important one: taking a break. In today's episode, I'm sharing about why you haven't seen a new episode from me in two...

3 Things to Include in Your Podcast Show Notes

3 Things to Include in Your Podcast Show Notes

Creating show notes for your podcast is a great benefit for both you and your listeners! Your show notes are essentially the key topics you cover in the particular episode. This is also the place that you can provide resources, social links, and even products you...

How to Monetize Your Podcast with Affiliate Programs

How to Monetize Your Podcast with Affiliate Programs

Podcasting is a great resource for creators and educators in every field.  Creating and launching a great podcast requires some investment. The cost of equipment, membership fees for the necessary programs, any promotions you run, and all the other costs can...

How Often Should You Release Podcast Episodes?

How Often Should You Release Podcast Episodes?

Your podcast is launched! All your hard work has paid off and you’ve released your few episodes. So, what’s next? When planning your show, one major decision to make is how often you will release your episodes.  Your release schedule is totally up to you! This...

Episode 013: How to Know When You Should Outsource Podcast Editing

Episode 013: How to Know When You Should Outsource Podcast Editing

What does it mean to outsource your podcast editing? How do you when it's the right time to hand your podcast production over to someone else? In this episode, I'm breaking down the responsibilities I handle for my clients, the time you could save by outsourcing your...

5 Things to Include on Your Speaking Page to Pitch Yourself

5 Things to Include on Your Speaking Page to Pitch Yourself

Are you wanting to launch yourself as a public speaker? Or simply looking to land more opportunities on podcasts or at speaking events? The best way to establish yourself as a voice in your field is to provide a speaking page on your site.  A speaking page is your...

Chattanooga Brand Photographer | Erin Bancroft by Gaffin Creative

Chattanooga Brand Photographer | Erin Bancroft by Gaffin Creative

g Why should you as an entrepreneur hire a brand photographer? It's simple, your brand and everything that goes with it represents who you are and what you do. You've worked hard to define this brand so it’s important that it’s reflected in your brand photography....

Episode 012: What I Learned After Opening a Photography Studio

Episode 012: What I Learned After Opening a Photography Studio

Is your goal of opening a photography studio soon becoming a reality? Maybe you're still in the dreaming phase of it! If so, I'm sharing a few pieces of wisdom from one studio owner to another one. In this episode, we're pulling back the curtain to give you an inside...

How to Build Your Podcast Launch Team

How to Build Your Podcast Launch Team

Ready to launch your new podcast? As your launch day approaches, you’ll want to prepare the tools to promote your new show. One easy and free tool you can use is a podcast launch team!  A podcast launch team is a group of people who will help you promote your...

Episode 011: Using Google Search Console for SEO Planning

Episode 011: Using Google Search Console for SEO Planning

Are you planning your search engine optimization strategy based off of tangible data in your business? Today we're exploring how Google Search Console can help you strategically plan your content. Listen in as I share how to set up Google Search Console, my favorite...

Apple Subscriptions for Podcast Listeners & Hosts

Apple Subscriptions for Podcast Listeners & Hosts

Apple just recently announced the arrival of Apple Podcast Subscriptions, a service that allows creators to offer unique benefits to paying listeners. There are many features to this new program, many of them designed with the goal of empowering creators.  This...

5 Reasons Why You Should Start a Podcast

5 Reasons Why You Should Start a Podcast

Podcasts have quickly risen in popularity over the past few years. The accessibility of this style of content creates a platform for creators to connect with their audience in a way they had not been able to before. Podcasts are able to create a personal interaction...

Episode 009: 3 Ways to Get Out of a Content Creation Rut

Episode 009: 3 Ways to Get Out of a Content Creation Rut

Creating content for your business can feel like a full time job. while content creation is one of the hottest marketing tools around (and probably isn't going away anytime soon), it's extremely time consuming. To me, the benefits outweigh the workload, as it is the...

Virtual Recording Platforms for Your Podcast

Virtual Recording Platforms for Your Podcast

Guest interviews on your podcast can be some of the most interesting and entertaining episodes you create. Yet, reaching guests can sometimes present a challenge with long distances or, more recently, a pandemic. Luckily there are many recording platforms that allow...

Episode 008: How Do I Pay Myself from My LLC?

Episode 008: How Do I Pay Myself from My LLC?

Are you consistently paying yourself the money you deserve as a business owner? Determining how much to pay yourself and how frequently, can be a daunting task. I'm sharing how I've approached paying myself consistently for the last three and a half years! I'm also...

The Importance of Using a Podcast Guest Contract

The Importance of Using a Podcast Guest Contract

Hosting guests on your podcast is a great experience for you, your guest, and your listeners! This is a chance to network, provide insight from other experts, and have some fun on your show. But, before you host a guest, it’s important to understand the role that a...

Episode 007: How Much Does It Cost to Make a Podcast?

Episode 007: How Much Does It Cost to Make a Podcast?

You're ready to launch a podcast, but how much have you budgeted for it? Podcasting isn't free and I'm here to tell you just how much you should be ready to spend when you start a podcast! In today's episode, I'm breaking down what it looks like to pay for a podcast,...

3 Reasons to Launch Your Podcast with Multiple Episodes

3 Reasons to Launch Your Podcast with Multiple Episodes

Launching a podcast comes with many decisions, one important one being how many episodes to publish on your launch day. At Gaffin Creative, we encourage all of our podcasts to launch with at least 3 episodes! Posting multiple episodes when you launch brings a variety...

Episode 006: What to Consider Before You Launch a Podcast

Episode 006: What to Consider Before You Launch a Podcast

In the last year, we’ve seen an explosive rise in the podcast industry. You likely know a few people who've launched them and thought about the possibility of launching one yourself. In today's episode, I'm sharing a few things you should consider before you launch a...

Where You Can License Royalty Free Podcast Music

Where You Can License Royalty Free Podcast Music

Finding music you can use on your podcast isn't as tough of a task as you might believe. There are a variety of websites that sell licenses for royalty free music. It's important that you're looking for two things when searching for music: Royalty Free MusicLicensing...

Episode 005: How I Paid Off My Student Loan Debt

Episode 005: How I Paid Off My Student Loan Debt

Does it feel like you're being crushed by a pile of student loan debt that will never be paid off? In this episode of Clocking In, we're discussing all things related to student loans and how I paid off my $36 thousand dollars of student loan debt in two and a half...

What to Include In Your Podcast Guest Media Kit

What to Include In Your Podcast Guest Media Kit

Being a guest on podcasts can help grow your brand, influence, and eligibility to speak on stages. Once you’ve been accepted as a guest on a podcast, the host or producer will likely reach out for your assets or media kit. Let’s make their job a little easier by...

5 Simple Ways to Improve SEO for Your Podcast Show Notes

5 Simple Ways to Improve SEO for Your Podcast Show Notes

One of the best ways to help grow your website traffic, along with your podcast listenership, is through Search Engine Optimization (SEO). Improving your SEO simply means that you are increasing your ‘searchability’ organically within Google. You can improve the...

Episode 003: Tax Prep for Entrepreneurs

Episode 003: Tax Prep for Entrepreneurs

We're quickly approaching that time of the year, when taxes begin to really stress us out. As an entrepreneur, tax time can be even more overwhelming if you're not doing to work on the front end to prep for tax time. In this episode of Clocking In, I'm sharing the...

Episode 002: How to Use a Podcast in Your Business

Episode 002: How to Use a Podcast in Your Business

Are you thinking about starting a podcast for your business, but are stuck on how to truly use it as a tool in your business (or even your profession)? In this episode of Clocking In, I'm sharing a few potential ways you can use a podcast to serve your audience, grow...

Episode 001: 5 Lessons My Mom Taught Me About Money

Episode 001: 5 Lessons My Mom Taught Me About Money

Does money stress you out? I feel ya! Finances, budgeting, and retirement are never fun to think about, but taking control over them will empower you to have so much freedom from that stress. In this first episode of Clocking In, I'm throwing it back to my childhood...

Why Your Podcast Needs a Trailer

Why Your Podcast Needs a Trailer

Want to build your podcast audience before you even launch? One major way to attract an audience is through a podcast trailer.  Like the trailer you might see for a movie, this short synopsis of your content will encourage listeners to engage with your podcast....

How to Get Featured on Apple Podcasts’ New & Noteworthy

How to Get Featured on Apple Podcasts’ New & Noteworthy

Apple Podcasts is one of the most popular podcast players today. Within the platform, Apple curates a selection of what is called “New & Noteworthy” podcasts, just as the name suggests, these are new shows that Apple sees as noteworthy. Getting featured here is a...

Three Reasons You Should Transcribe Your Podcast

Three Reasons You Should Transcribe Your Podcast

A major step to growing your podcast’s audience is transcribing your episodes. A transcription of your podcast is simply the audio of your content converted to text. This can be done manually, by typing word-for-word the entirety of every episode, or automatically by...

USB vs XLR Microphone

USB vs XLR Microphone

One of the most important pieces of equipment you will need as a podcaster is a microphone. Your podcast doesn't need the newest, most expensive mic on the market. One of the biggest things to consider when looking for a microphone is whether you want to use a USB or...

What to Include in Your Podcast Intro and Outro

What to Include in Your Podcast Intro and Outro

What’s the first and last thing you hear when you start a podcast? The intro and outro! Every podcast has them, and your podcast needs them too. The tricky part is getting a solid intro and outro done well. It’s best to go into it with a plan, so here we have a basic...