143: Can Your Podcast Generate You Revenue? [Becoming a Paid Podcaster]
How many ways can your podcast generate revenue? In today’s episode, I’m continuing my series on becoming a paid podcaster, and diving into some inspiration for monetization. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company...
142: Is Your Podcast a Passion Project, a Side Hustle, or a Business Strategy? [Becoming a Paid Podcaster]
Do you view your podcast as a passion project or a revenue-generating business strategy? In today’s episode, I’m kicking off a new series all about becoming a paid podcaster, and diving into the various podcast identities you may connect with. Clocking In with Haylee...
141: Podcast SEO: Strategies for Podcast Players & Blog Posts
Can SEO have an impact on your podcast success? In today’s episode, I’m sharing how to optimize both your website and your podcast players for better SEO and greater results for your podcast. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast...
140: This Email Marketing Strategy Boosted My Podcast Downloads and Subscribers
Do you have an email marketing strategy for your podcast? In today’s episode, I’m sharing how I have revamped my email marketing strategy and the difference that it has made in my podcast listenership. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a...
139: How Vulnerable Should I Be On My Podcast?
How vulnerable should you really be on your podcast? In today’s episode, I’m sharing why you as a business owner should get vulnerable for your audience, plus best practices for doing so. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast...
138: Thinking about Airing Old Podcast Episodes? Listen Here!
Why should you consider republishing an older episode of your podcast? In today’s episode, I’m sharing why to republish, how to determine which episodes to re-air, and best practices for strategic success with your republished episodes. Clocking In with Haylee...
137: The Unwritten Rule of Podcasting from a Podcast about Podcasting
What are the unwritten rules of podcasting? In today’s episode, I’m addressing the commonly misheld beliefs that I hear about podcasting and why there are actually no rules for having a successful podcast. Clocking In with Haylee Gaffin is produced by Gaffin...
136: Your Strategic Guide to Repurposing Content for Your Podcast
How can you strategically repurpose your business content for your podcast? In today’s episode, I’m sharing my repurposing discussion with Melissa Brown at the She’s Got Content Virtual Summit. We’re talking about a number of creative ways to leverage your business...
135: 5 Tools You Can Earn Affiliate Income on as a Podcaster
As a podcaster, diversifying your income streams is essential to sustaining and growing your show. One lucrative way to do this is through affiliate marketing. By promoting products and services that you believe in, you can earn commissions while providing value to...
134: Accessibility in Podcasting with Myrna Daramy [IG LIVE REPLAY]
How can you make your podcast more accessible? Today’s episode is a repurposed Instagram Live with my friend Myrna Daramy. Myrna is a digital media optimization strategist, and together she and I are diving into our best tips for creating an accessible podcast. We’re...
133: Make It Easy for Your Listeners to Find Your Podcast
Are you making it easy for podcast listeners to find your podcast on their favorite podcast app? In today's episode, I'm walking you through my new strategy on how to make sure that you’re on every app and easy for your listeners to find. Clocking In with Haylee...
Amazon Prime Day Deals for Podcasters 2024
Amazon Prime Day is an annual shopping extravaganza that offers incredible discounts on a wide range of products, and this year is no exception. For podcasters, Prime Day is the perfect opportunity to upgrade your gear, invest in new equipment, and find tools that can...
131: Your Podcast Recording Mic Check
How do you set up to record a live panel? Today’s episode features Clocking In’s very own audio engineer, Megan Wren, as she shares her setup and advice for a live panel recording at the recent Mic Check Retreat. Megan’s tips will help you prepare for your first live...
130: I Asked 8 Podcasters to Share Podcasting Advice
What’s the secret to a successful podcast? Today’s episode features the attendees of the first-ever Mic Check Retreat, along with their advice that they think every podcaster should know. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast...
129: Podcasting with the Experts [Live Panel Recording at Mic Check Retreat]
We’re live from the first-ever Mic Check Society Retreat! Today’s episode features panelists Laylee Emadi, Danielle Desir Corbett, and Bree Pair sharing their thoughts and experiences on managing successful podcasts. Clocking In with Haylee Gaffin is produced by...
Podcast Gear List for Clocking In with Haylee Gaffin
Hey Clocking In listeners—if you’re ready to make your podcast sound like mine, I’m sharing my simple, yet powerful podcast setup with you! Note: There are so many different ways that you can record for podcasts, including working with recorders. The particular...
128: Mic Check Retreat Recap
To celebrate our inaugural Mic Check Retreat, I'm taking you behind the scenes of all the details! Why we created this event, what I took away from it, and what I'd do differently! Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production...
5 Must-Have Programs for Every Podcaster
As a podcaster, having the right tools can make all the difference in the quality of your show, your efficiency, and your overall success. With so many options available, it can be challenging to decide which programs are worth investing in. Today, we're highlighting...
127: Making the Most of In-Person Events for Your Podcast
How can you make the most of in-person events as a podcaster? This week, Gaffin Creative is hosting the first-ever Mic Check Retreat and I’m sharing my key tips for making the most of a networking opportunity. Clocking In with Haylee Gaffin is produced...
Riverside vs. Zoom: Why Riverside is a Podcaster’s Best Virtual Recording Studio
As a podcaster, choosing the right platform for recording your episodes is crucial. The decision can make or break the quality of your podcast. Over the years, I’ve experimented with various tools, and while Zoom has been a popular choice for many, Riverside FM has...
126: How to Turn Your Private Podcast Lead Magnet into a Shop Product
Is a limited series private podcast right for your brand? In today’s episode, we’re discussing how to turn a lead magnet into a paid digital product, plus ways to market your paid private podcast. Clocking In with Haylee Gaffin is produced by Gaffin...
125: How to Structure Your Limited Series Private Podcast
Is a limited series private podcast right for your brand? In today's episode, we're exploring how you can structure your limited series podcast to create an impact on your audience, but also support your marketing goals! Clocking In with Haylee Gaffin is produced...
124: An Introduction to Private Podcasts
Are private podcasts a worthwhile tool for your business? In today’s episode, I’m introducing a series on private podcasts and how they can be used for both monetization and lead generation. I’m discussing the best types of private podcasts for business owners, plus...
How to Create an Apple ID for Apple Podcasts When You Don’t Have an Apple Device
If you're preparing to launch your podcast, one of the most important steps is the RSS feed submission process—but what happens when you go to submit to Apple Podcasts and you don't have an Apple ID or an Apple product? You're a little stuck. As a podcast launch...
123: Using Video for Your Podcast (Even If You’re Not Using Youtube)
Are you resistant to using video for your podcast? In today’s episode, I’m diving into why I think you need to use video to promote your podcast and ways to do so without becoming a Youtuber. Plus, I’m sharing clever ways that my clients have utilized video for their...
122: Back to the Basics: Multi-Track Audio Recording—Should I Record One Track or Two?
Are you recording your podcast interviews on one track or two? In today's episode, we're exploring what it means to record a multi-track recording and the three benefits you'll have when you do record each participant individually! Today’s episode is brought to you by...
121: Rapid Fire Podcast Q+A
How can I boost my listenership or grow my show? What does monetization look like? Friends, have you ever wanted to just throw questions at a podcast producer and get quick and direct answers? In today's episode, I'm answering six questions from our audience in quick,...
120: How to Ask Your Guests to Rerecord
What do you do when there is a problem with a guest episode? Today I’m sharing how to handle re-recording with your guest, or even needing to scrap an episode entirely. I’m giving tips on navigating a variety of podcast problems so that you will be able to handle each...
119: Case Study: Auditing a Podcast Monetization Strategy ft. Thrive Blogger
Are you curious about the strategy involved in creating a podcast? In today’s episode, I’m beginning a new podcast review series to showcase my clients and share the strategy behind their episodes. First up is Bree Pair and the Thrive Blogger Podcast and we're deep...
118: Back to the Basics: 6 Tools for Podcasters
With so many tools on the market, how do you know what you need for your podcast? In today’s episode, I’m sharing six tools that I would recommend to a brand new podcaster. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production...
117: Should I Use Templates in My Podcast Planning, Pitching, and Marketing?
Should you use templates for your podcast assets? In today's episode, I'm explaining why templates are a great starting point and sharing a few templates to consider when you're getting started or trying to grow your podcast! Clocking In with Haylee Gaffin is produced...
116: How to Use Your Podcast as a Marketing Tool ft. Business-First Creatives
Are you wondering how you can use podcasting as a marketing tool in your business? In today’s episode, I’m resharing my interview on Business First Creatives with Colie James. We’re chatting about how to determine if a podcast is a good fit for your business, advice...
115: What I Learned from the Feb 2024 Apple Podcast Webinar
When we have questions about how Apple Podcast works for creators, we go straight to the source. Last week I attended Apple Podcast's winter webinar, where they discussed updates to iOS17, transcripts, charts, marketing tools, editorial support, subscriptions and...
114: 5 Ways to Improve Your Podcast Interviews
Looking for advice on podcast interviews? In today’s episode, you’ll get to listen in on a mini-training session from Mic Check Society, our community for podcasters. Inside this mini-training, I’m sharing 5 tips for your next podcast interview—whether you're the...
113: Advice from Seasoned Podcasters
New to podcasting and looking for advice? In today’s episode, podcasters of Gaffin Creative and Mic Check Society are sharing their best advice for beginners. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for...
112: Podfest Recap: What Podcasters Can Take Away from In-Person Experiences with Sam & Elliot Archuleta, Megan Seamans, and Ashley Dickson-Ellison
Have you stepped into a conference experience not knowing anyone? In today's episode, I'm chatting with four new friends that I met at the 2024 Podfest Expo—a conference for podcasters. When I purchased my ticket to Podfest, I didn't know anyone who was going, yet...
111: Back to the Basics: Marketing Your Podcast Episodes
Is it time to go back to the basics and lay a foundation for marketing your podcast? In today's episode, I'm guiding you through where to start with your foundations. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for...
110: Unveiling the New Gaffin Creative Branding
After years in this business, it was time to elevate my brand. I'm so ecstatic to unveil the new Gaffin Creative Branding! Listen in as I share the history of our brand, the branding process, and why we decided it was time! Clocking In with Haylee Gaffin is produced...
109: The Power in Podcasting as an Entrepreneur ft. Quianna Marie of Quianna Marie Weekly
If you've been looking to take advantage of the power in podcasting for your business or career, this episode is for you. Back in January of 2022, Quiana Marie invited me on her podcast to chat all about my journey and the path that led to podcasting! Today's episode...
108: New Year, New Podcast Plan
Happy New Year! If hitting publish or reset on your podcast is on your 2024 goal list, this is the episode for you! Let's chat about your podcast dreams goals, and expectations for 2024! Come join the podcast planning challenge from January 9-11, 2024 at...
107: Back to the Basics: Podcast Planning & Considerations
Ready to take it back to the podcast basics? In today's episode, I'm sharing 7 considerations every podcaster needs to think about and 5 simple steps to launching your podcast! Come join the podcast planning challenge from January 9-11, 2024 at...
106: The Fictional Podcasts of Gilmore Girls Characters
Where are my Gilmore Girls fans at? As we approach the slower season for podcasting and business, I wanted to break up my educational content with some entertainment! This meant getting inspired by my annual GG rewatch and creating fictional podcasts for some of my...
105: Setting Intentional Goals for the New Year Based on Your Definition of Success
If you're gearing up for a fresh start with the new year approaching, I wanted to share this amazing conversation that I had with my friend Amanda Warfield on her podcast, Chasing Simple. We discuss the importance of setting goals that are relevant to you and match...
104: Managing Your Podcast through the Holidays
As we approach a busy holiday season, managing your podcast may feel a little more overwhelming than normal! In today's episode, I'm sharing how you can set your podcast up for success this holiday season without adding more work to your plate! Listen in as I share a...
103: Should You Start a Podcast for Your Blog? ft. Bree Pair of Thrive Blogger & Content Creator Podcast
Have you ever thought about starting a podcast for your blog and wondered, what all does it entail? In todaay's episode, I'm sharing a replay from Thrive Blogger Podcast, where I joined host Bree Pair to share what it's like to start a podcast as a blogger, how to...
102: Finding Inspiration for Your Podcast + An Update for Our Listeners
We often get stuck in a cycle of creating the same content without any passion or inspiration. If that's you, this episode is your encouragement to find that inspiration again! Listen in as I share why it's so important to find inspiration in your content creation...
101: 5 Lessons I Learned from Podcast Movement
This year's Podcast Movement conference was phenomenal. If you're sad you missed out, don't worry, I'm bringing you 5 lessons I learned while at Podcast Movement that I will be applying to my clients and my production company! Clocking In with Haylee Gaffin is...
100: Your Guide to Celebration Episodes
Are you celebrating a big milestone in your podcast? In our 100th episode, we're sharing some fun ideas and content types for your celebration episodes! Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative...
099: What To Do When You’re Just Not Feeling It with Your Podcast
If you've ever struggled with your podcast, you know how hard it is to create content. When you're just not feeling it, content creation just feels like a chore. In today's episode, I'm sharing a few steps you can take when you're in that season, along with a few...
098: How Podcasters can Pivot into Speaking and Education as a Source of Revenue with Laylee Emadi
Have you been playing around with the idea of adding education or speaking as a source of revenue for your business? Laylee Emadi joins us to chat about how you can go about breaking into the education space or getting on stages! Clocking In with Haylee Gaffin is...
Is it Time to Hire a Podcast Producer
When you dream about hosting your own podcast, you think about how much fun you’ll have sharing your message, connecting with your audience, and interviewing guests. What you usually don’t think about is all the time it takes to actually produce a podcast. Several...
097: 5 Technical Considerations for Podcasters
One of the biggest hesitations that the people I talk to who are interested in podcasting face is the tech that comes with podcasting. Today, I want to help break down any barriers that may be holding you back in podcasting by offering 5 technical considerations for...
Podcast Episode Ideas: 5 Benefits of Creating a Series on Your Podcast
Looking for new podcast episode ideas? One easy way to turn a single topic into several episodes is to create a series. Creating a series of episodes that fall under one topic is a great way to engage your listeners and grow your subscriber count. You also position...
096: Podcast Episode Ideas for Your Business’s Podcast
Here are 10 podcast topics you can use on your business podcast when you’re feeling stuck on new ideas! These topics will allow you to educate your audience on different business ideas, programs to use, and the essentials of how to start and run a business from your...
Riverside Review & Recent Updates [BONUS EPISODE]
Have you been thinking about making the switch to Riverside? In today's bonus episode, I'm sharing a quick review of the latest features that Riverside offers, what I love, and what limitations I think it has for producers! Clocking In with Haylee Gaffin is produced...
095: Behind the Scenes of the Independent Business Podcast with Natalie Franke
Is the podcast industry too saturated for you to launch your own? What does it actually look like for a brand to launch their own podcast? In today's episode, Natalie Franke, Chief Evangelist at HoneyBook, joins us to share about The Independent Business Podcast,...
10 Common Questions about Planning a Podcast [BONUS EPISODE]
You have questions about podcast planning and I have answers! In today's bonus episode, I'm answering 10 of the most commonly asked questions around planning a podcast! Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for...
094: How early should I start planning my podcast launch?
Did you know it can take up to 9 days for your podcast to show up on podcast players? That's why I recommend a 2 week lead time with my Podcast Launch VIP days! In today's podcast episode, I'm breaking down exactly how long you should start planning ahead for your...
Does My Podcast Need Show Notes
Does writing podcast show notes feel like a drag? Do you question if they’re actually doing anything for your podcast and if you really need them? Trust me, I’ve been there, and my clients have been there too. However, I figured out how to hack podcast show notes to...
093: Giving Up a Dream that No Longer Serves You
Have you ever given up on a dream or shut something down that you never imagined you'd do? It can feel like disappointment and failure. Sometimes we have to give up something that once meant the world to us in order to make room for new things that will serve you in...
Podcast Email Marketing: How to Use an Email Newsletter For Your Podcast
Online marketing and social media strategies are constantly changing, but there is one thing that has remained true for years: your email list is your most valuable asset. Does the world of podcast email marketing intimidate you? It doesn’t have to when you use...
092: Cheering for You on International Women’s Day
Happy International Women's Day! Today we're cheering for you and your success as we reflect back on one of our favorite episodes! Enjoy this rereleased episode about defining your own success while cheering for other women! Clocking In with Haylee Gaffin is produced...
How to Write an Engaging Podcast Intro
Is your podcast intro working for you? If you haven’t put a ton of time or strategy into your podcast intro because you think listeners will skip it, now is the time to change your outlook. A well-written podcast intro can hook your listeners and turn them into...
091: Two Years of Clocking In
Has it really been two years of Clocking In??? Yes it hass! So today, I'm sharing the pivots we've made on the podcast over the last 2 years, three lessons I've learned, and how Clocking In has been an asset in my business! Clocking In with Haylee Gaffin is produced...
How to Correctly Use a Blue Yeti Microphone for Podcasting
Are you new to podcasting? Most new podcasters like to start out on a Blue Yeti Microphone since it's a budget friendly option, but offers a cute accessory to photoshoots. While this is a beginner tool, it's easy to become overwhelmed when you're not sure how to use...
090: How to Have Quality Audio as a Podcast Guest
Whether you're a podcast host or not, you want to make sure you're bringing the best quality audio to the show you're recording for! In today's episode, I'm sharing 4 simple tips to upgrade and improve your recording quality as a podcast guest! Clocking In with Haylee...
How to Use SpeakPipe to Ask Your Podcast Audience to Record Questions
Have you ever wanted to include your listeners in your podcast? You can! All you have to do is ask them to send you voice messages through SpeakPipe. Podcasting isn’t a one-way street. Hosts have always relied on audience feedback to guide their content. In the past,...
089: Becoming a Full-Time Content Creator with LaShonda Brown
Would you consider yourself a content creator? If you're a podcaster or business owner—the reality is, you are! In today's episode, my dear friend LaShonda Brown joins us to share what her journey to being a full-time content creator looked like, how she's built a...
How to Use Buy Me a Coffee to Monetize Your Podcast
Podcasting is a great way to share your thoughts and ideas with the world. It can also be a great way to make money. But, in order to monetize your podcast, you need supportive and loyal listeners. One way to get listeners is to monetize your podcast with a service...
088: 5 Tips for Hosting A Podcast in 2023
Do your goals match your needs? Intentional goal setting should be a priority in 2023—don't just focus on random goals. To kick off the new year, I'm sharing how you can be intentional in goal setting this year and what to consider when setting your goals! Clocking In...
How to Host Multiple Guests in One Virtual Podcast Interview
Are you nervous about inviting more than one guest on to your podcast at a time? As long as you know how to manage the conversation, there’s nothing to be nervous about. In fact, interviewing more than one podcast guest has tons of benefits for your show! Your...
087: Intentional Goal Setting For Your Business
Do your goals match your needs? Intentional goal setting should be a priority in 2023—don't just focus on random goals. To kick off the new year, I'm sharing how you can be intentional in goal setting this year and what to consider when setting your goals! Clocking In...
4 Ways to Market Your Podcast Launch
You did it! You finally took the plunge and created the podcast you’ve been thinking about for years. Now how do you get it in people’s ears? 4 Ways to Market Your Podcast Launch Marketing your podcast may feel overwhelming if you aren’t used to promoting your...
086: Be All There
If this year has taught me a lesson, it's to embrace the moment and be all there. As we head into a new year, I want you to slow down, take time to be still, and live in the moment you're given. Rather than give you a wrap up of 2022, I want to give you encouragement...
Deleting Your Podcast: How to Remove Your Podcast from Players
Creating and hosting your own podcast can be such a great experience for many. It can be a creative outlet as well as a platform to market and grow your business. But, some may enter the podcasting world, give it a shot, then realize it isn't for them. You may be...
085: What Three Podcasters Experienced When They Took a Break from Their Podcast
If you've been playing around with taking a break from your podcast, today three of my clients are sharing their own experience in taking a break from their podcast! Listen in to hear how Bree Pair, Laylee Emadi, and Bonnie Bakhtiari approached pausing and scaling...
How to Reject a Podcast Pitch as a Podcast Host
When you host a successful podcast, you will start getting pitches for guests and topic ideas all the time. While some pitches are the perfect match for your show, others won’t work. It’s important to have a professional plan to reject podcast pitches so that...
084: Taking a Break from Your Podcast
You may come to a place in your podcast journey where you're ready for a break from your podcast. In today's episode, we're exploring why you may want to take a break, what options you have, and how to plan for a break! Clocking In with Haylee Gaffin is produced and...
Why Podcast Hosts Should Have Relationships with Publicists & Pitching Agencies
If you’re a new podcast host, the thought of needing relationships with podcast publicists and pitching agencies may seem far off, but trust me, it can happen way faster than you imagine! As your podcast grows and gains clout in the industry, all of a sudden everyone...
083: Using a Podcast to Grow Your Speaking Career
A podcast is a great building block to growing your speaking career! In today's episode, we're walking through the benefits of a podcast for speakers and how you can get started building your skillset today even without a podcast! Clocking In with Haylee Gaffin is...
Hiring a Publicist to Get You Booked on Podcasts
One of the best ways to grow your credibility is to appear as a guest on podcasts. If you’re a podcast host yourself, being on a different podcast gets you in front of a pool of new potential listeners that you can bring back to your show with you. However, that...
082: Being a Great Podcast Guest with Christina Lenkowski
Have you ever wanted to be a podcast guest rather than just the host? Today, I had the privilege to talk with Christina Lenkowski about being a great podcast guest. We dive into not only taking a turn on the other side of the mic, but how to go above and beyond as a...
Getting Podcasters into Your Free Facebook Group
Creating a free Facebook group for your podcast can be a great way to build your community and connect with your audience. Podcasters can find great value in your Facebook group, so you want to make sure it is easy to access and join. If you already have a Facebook...
081: Is Podcasting Right For You: Testing Out The Podcasting Waters
Beginning a podcast can be daunting, so today are diving into a few things you should consider before jumping into the world of podcasting. Then I'm sharing three ways you can test the waters and try out podcasting before fully diving in. Make sure to listen to...
How Podcasters Can Use Email Marketing to Support their Brand
One of the most powerful things about podcasting that most hosts don’t utilize enough is how it can grow other aspects of your brand. Your podcast should not be on an island that’s separate from your other marketing strategies, it should be incorporated and leveraged...
How a Pop-Up Podcast™ is a Valuable Strategy for Your Next Launch
There’s a new podcasting trend that I want you to be the first to know about: Pop-Up Podcasting. This concept was created by Magan Ward, an entrepreneur, and educator for other online entrepreneurs! We got the scoop on how Pop-Up Podcasting works straight from...
080: Pop Up Podcasting with Magan Ward
This week I had the joy to chat with Magan Ward about pop-up podcasting. Magan Ward is an Email Marketing Strategist that grew her own email list by 78% in less than one month with her signature pop-up podcast system and she specializes in helping podcasters expand...
4 Ways to Improve Your Podcast
One of the reasons I love podcasting is because it’s so creatively fulfilling. There are always things you can do to improve and elevate your work. If you ever feel stuck with your podcast growth or uninspired to keep going, I encourage you to try these simple...
79: How to Track Your SEO Efforts
Are you optimizing your podcast show notes or website content for search engines? Let's see if it's working! In today's episode, I'm walking you through how to track your SEO efforts to ensure your search engine optimization works for you! Clocking In with Haylee...
The Cost of Starting a Podcast
I still remember how excited I felt about starting my own podcast. After producing and editing podcasts for other hosts, I couldn’t wait to dive in with my idea and bring my own show to life. But before I could fully dive in, I had to figure out how much I could...
Podcast SEO: What You Need to Know as a Podcast Host
As a podcast host, you’ve probably heard about the importance of optimizing your podcast over and over again. Yet, the concept of “optimizing” can have several meanings these days. What does it actually mean to boost your Podcast SEO? Essentially, there’s optimizing...
078: Why Coaches and Creative Educators Need to Be Optimizing Their Podcast Content for Search
Are you a creative educator or coach with a podcast? You can optimize your podcast show notes for search engines to help drive warm leads directly to your website! In this episode, I'm sharing how this works, why you should do it, and your next steps to creating...
How Many Downloads Is Good for a Podcast
I truly believe that the goal of podcasting should not be to only amass a huge amount of listeners. However, it’s still important to track and understand your download numbers. The number of downloads that are good for individual podcast episodes depends on...
077: Finding Your Community
Finding community as you get older, especially as an entrepreneur, can feel almost impossible. Today's episode comes straight from the heart. We're diving into what community looks like as an entrepreneur and how to find that community. Clocking In with Haylee Gaffin...
How to Get Your Podcast on a Spotify Playlist
Remember when you used to spend hours crafting a perfect playlist of all your favorite songs to burn to a CD for your friends? And then your iTunes player started creating playlists for you and changed your life? All of a sudden you could easily share your...
076: Putting The Fun Back into Your Podcast
If you’re anything like me, you got into podcasting because you love it! There is something so special about podcasting for hosts, it could be a creative outlet, a fun way to educate and inform, or even your way of connecting or giving back to the community. For me,...
Fearless Fempire Feature: How Podcasting Can Help You Grow Your Business
New podcast hosts usually see podcasting as a fun creative outlet, a way to build a community or a project to do with a friend. But when done correctly, launching a podcast can also help grow your business. I joined Taylor Jones on the Fearless Fempire podcast to talk...
075: Hitting the Reset Button on Your Podcast
Is it time to hit the reset button on your podcast? It can be easy to miss when things need to be revisited within your podcast. Today we're walking through what it looks like to hit the reset button on your podcast and when you know it's time to reevaluate it....
5 Reasons You Should Audit Your Podcast on a Quarterly Basis
The podcasting industry is constantly evolving and changing, and it’s important that your podcast keeps up. Otherwise, you might not be reaching your ideal audience and bringing in new listeners on a weekly basis. One way to check the status and quality of your...
074: Solo Podcast Episodes and How to Plan Your Episodes
This week we’re continuing the conversation about solo podcast episodes! Last week we chatted about the benefits of solo podcast episodes, so this week we’re talking all about how to plan for solo podcast episodes! There are so many things to consider when you plan...
What are Podcasting Networks?
Are you confused about podcast networks and how they work? Think of them as a TV network, like NBC, where the network is the umbrella company that hosts a variety of TV shows. Podcast networks are the same: umbrella companies that host individual podcasts. An example...
073: The Benefits of Publishing Solo Podcast Episodes
Hosting a podcast comes with a variety of fears that you’ll need to overcome—don’t worry I’m here to help navigate those! But one of the most common fears I get from people is hosting solo episodes. Whether you’re nervous about creating a flowing conversation,...
How to Leverage Your Podcast as a Marketing Tool | Branded by Bernel Podcast Feature
I’m so excited to share this episode of the Branded by Bernel podcast with you! I’m usually behind the scenes of my client’s podcast, but this time I got to be a guest on one! Bernel is an amazing branding coach and web designer who helps her clients turn their...
072: Tools I Use in the Educational Branch of My Brand
Before starting this business full-time, I always said I could never be an educator. It wasn’t something I enjoyed—but when I started this podcast I quickly realized that I was lying to myself and I wanted to create resources for hopeful podcasters. While I still...
What is an RSS Feed?
Do you want to see updates from your favorite websites in one place? That’s exactly what an RSS feed is for. RSS stands for “really simple syndication,” and the concept has been around for a long time. However, they serve a special purpose for podcasters who use...
071: Setting Boundaries as a Creative Professional
I have a love-hate relationship with boundaries and that’s because they’re hard. In any relationship, building boundaries feels like tough love for yourself, but can also leave you feeling inconsiderate or mean to the other person, but boundaries aren’t set just for...
What’s the Difference Between Podcasting, YouTube, and Video Podcasting?
There are so many channels to create and produce content today, and as a business owner, you may feel overwhelmed. Do you need to publish content on every single platform, or is it better to focus on one? If you already host your own podcast, I’m going to tell you...
070: Planning for Vacations as a Business Owner
I’m a HUGE proponent of traveling—it’s always been something I’ve been passionate about! When I became a full-time business owner, I knew that traveling would be a big part of my business. Being able to take time off when I wanted was and is so important to me. Since...
Why a Podcast is the Perfect Content Marketing Medium for Introverted Entrepreneurs
As a creative entrepreneur in today’s world, putting yourself out there is part of the job. From social media marketing to email campaigns, your audience has to get to know who you are. This side of running a business can be tricky for introverts who prefer to stay...
Episode 069: Your Mid-Year Business Reset
Are your business goals going according to plan? Now is the perfect time to reflect and reset! In today's episode, we're exploring a few ways you can reset your business to ensure it still fits your hope for your business, your life's needs, and still serves your...
How to Find Podcast Guests
Finding a podcast guest week after week may feel overwhelming, but there are simple tricks you can use to make the process seamless. Do podcasts need to have guest episodes? Technically, no. However, having guests on helps provide your listeners with new...
Episode 068: What My Two Week Sabbatical Looked Like
Back in April, I dropped an episode about preparing for a two-week sabbatical. Well. while I didn't take a full-blown two-week sabbatical, I did take two weeks off of work and away from my client work. So, how did it go? Well, let me tell you. Earlier this year, my...
Your Guide to Understanding Podcast Charts
What does it take to host a chart-topping podcast? Well first, you need to understand how podcast charts work. Each podcast player has its own chart, and the ranking is determined by its own algorithm. That means that even if your podcast is number three on the...
Episode 067: Understanding Your Podcast Numbers
Podcast numbers can be a great tool for your business podcast. They are just vanity metrics, but looking at the right stats can help you move closer to accomplishing your podcast's goal. Today, we're diving into what numbers to look at, breaking down what they mean,...
How Many Episodes Should Be in a Podcast Season?
Have you noticed that some of your favorite podcasts publish their episodes in “seasons” like a TV show? There’s no rule that says podcast hosts have to do this, and some don’t, but using seasons is a great way for hosts to break up their shows. Planning your podcast...
Episode 066: How to Turn Podcast Listeners Into Leads
Your podcast listeners are likely ideal clients, but are you converting them into leads? Most of my clients are using their podcasts for this very reason! A podcast is a great marketing tool for your business, especially if you’re a service provider, sell digital...
How to End a Podcast Interview
As a podcast host, have you ever gotten so wrapped up in a conversation with your guest that you forget you’re recording a podcast? This is a great problem to have, but it’s still important to be strategic about how you end your podcast interviews. After all,...
Episode 065: The Ideal Podcast Launch Timeline
This week, we'll be kicking off our Podcast Planning Challenge. You'll see a brand new episode every day of the podcast challenge! Today's episode went out a day early to make sure you have time to be a part of the podcast planning challenge. We are discussing the...
Building a Solid Podcast Schedule with Consistency
Have you ever been hooked on a podcast that just disappeared? One week you’re enjoying a new episode, and then they don’t publish a new one for months? Inconsistency with your podcast schedule is the quickest way to lose an engaged audience. The idea of...
064: Plan Your Podcast in Three Days | Join the Challenge
Is a podcast on your mind? Let's take this idea and put it on paper! Join me next week as I kick off our Podcast Planning Challenge. Listen in to today's episode, where we're diving into what the challenge will cover and how you can enroll! Clocking In with Haylee...
Your Guide to Apple Podcast Promotion
As a podcast creator, you want to take advantage of all the marketing tools you can to get your podcast in front of new listeners. One way to launch your show to new ears is to get it promoted by Apple Podcasts. The editors over at Apple Podcasts are always looking...
Episode 063: How to Batch Content for Your Business with Amanda Warfield
Utilizing a podcast as part of your content strategy is something our team at Gaffin Creative is pretty familiar with, but creating that much content can be time consuming—that's why I knew I had to bring in the queen of batching and content marketing! My dear friend,...
5 Fun Ideas for a Podcast Celebration Episode
One of the most daunting parts of being a podcast creator and host is coming up with a fresh episode idea every single week. That’s why I always recommend planning your episodes in advance so you’re never left hanging without an idea. Want some easy podcast episode...
062: Should I Script My Solo Podcast Episodes?
Have you ever sat down to record a podcast episode and you didn't know where to begin? Or, maybe, that fear is what is holding you back from starting your podcast. I get it, I've been there. That is why I script my podcast episodes, I've tested it and scripting works...
What Should I Include in My Podcast Show Description
As a podcast host, you want to turn your target audience into loyal listeners with easy, automated systems. One of the simplest systems you can use is your show description. The show description is an opportunity to welcome new listeners and tell them exactly...
061: How to Market Your Podcast Launch
We talk a lot about the behind-the-scenes of creating and producing a podcast on Clocking In. But, we haven't really dived into the launch marketing plan for a podcast. So, today, I'm digging into the considerations you should take when it comes to marketing your...
7 Important Links to Include on Your Podcast Resource Hub
As a podcast producer, I help all my clients create resource hubs for their podcasts. Not sure what that is? You can listen to this episode of Clocking In with Haylee Gaffin to learn all about them! Essentially, a resource hub is a landing page for your podcast,...
060: 5 Things You Should Have in Place Before Launching Your Podcast
Say you’re not quite ready to launch your podcast yet, but it’s on your list of things to do—today’s episode will help you understand how you can prepare your backend, workflows, and assets to help you set your podcast up for success. We're covering the five things...
How to Build Your Podcast Launch Marketing Plan
After hours of dreaming, creating, and perfecting your brand new podcast, it’s finally time to launch it! But hold up: you can’t just hit publish and expect your podcast to explode. For your podcast to reach the ears of your dream listeners, you need to build a...
059: How to Prepare for Two Weeks Off as a Small Business Owner
Two weeks off work sounds amazing right, but when you’re running your own business, it can almost feel too overwhelming to consider all of the things you have to do to finalize it. Well today’s episode is covering exactly what I’m doing to prepare for two weeks off as...
What Does It Mean to Be an IAB Certified Player
If you’re new to podcasting, you’ve probably heard the term “IAB certified” thrown around in the podcasting community and wondered what on earth people were talking about. Even if you are familiar with the IAB certification, you may be wondering if it’s worth it to...
058: 7 Questions I Get As A Podcast Producer
I get a lot of questions as a podcast producer. So, I've turned to my listeners over the past few weeks and asked what you want to know about podcast launches. In today's episode, I'm diving into those questions as well as some frequently asked questions podcasters...
How to Reject a Podcast Pitch
Being a podcast host comes with a lot of responsibility—including deciding who will be on your show. While ideally, you'll reach out to the perfect guests that align just right with your show, there will come a time when you receive pitches that aren't a good fit....
Episode 057: Six Ways I Found a Better Work-Life Balance This Year
One thing I knew that I wanted to do in 2022 was to establish a solid work-life balance. This meant choosing personal experiences over work experiences while maintaining and reaching my goals and serving my clients well. Since the beginning of this year, I have...
Using Planoly to Manage Your Podcast Social Marketing
Marketing your podcast is a vital step in growing your audience! Great marketing allows you to reach new listeners by promoting and highlighting aspects of your podcast. With social media, marketing yourself has become way more accessible. You can utilize your social...
Episode 056: Why Your Podcast Needs Optimized Show Notes for Google
Are you taking advantage of the long-term marketing efforts that search engine optimization can provide for your podcast? I think it's so important, especially for business owners, to be optimizing their podcast show notes for search engines. Today, I'll be sharing...
Boosting Your SEO Rankings with Your Podcast
Boosting Your SEO Rankings with Your Podcast Has this happened to you? You put your heart and soul into your podcast, create a rock-solid brand around it, and when you finally release it, your downloads fall flat. As a hardworking podcast host and creator, nothing is...
Episode 055: How to Determine if A Guest is Right For Your Podcast
As podcast hosts, we probably all have the ideal guest we'd love to interview on our shows. You can probably think of a few people, or types of people, you'd love to have a conversation with on your podcast. The truth is, though, within the many podcast pitches you...
How to Schedule Interviews with Your Podcast Guests
Inviting guests to speak on your podcasts in an amazing way to share fresh ideas with your listeners. If you usually record solo podcasts, having a conversation with a guest takes all the pressure off of you. You know I love creating workflows, so of course, I’m going...
Episode 054: Podcast Pitches and Guest Communication
You may have noticed that the last two episodes of Clocking In have featured guests! These are the first guests I have hosted on my podcast since beginning a year ago. Hosting guests on your podcasts comes with a lot of communication and coordination. This brings me...
Is Monetizing Your Podcast Through Acast Right For You?
The decision to monetize your podcast seems like a no-brainer. You’re already putting a ton of time and effort into your podcast, and you love doing it, so why not get paid for it? However, once you decide you want to monetize your podcast, the big question is how...
Episode 053: Supporting Small Business – Tanner Robinson
This week in continuing my interviews with my family, I sat down with my brother Tanner Robinson! Tanner joins us to talk about his career in small business, how small businesses can help others, and how you can support small businesses. Working For A Small Business...
How to Create a Marketing Funnel For Your Podcast
Does launching a podcast feel like a side project that you do for fun, but not actually something that contributes to your business? It doesn’t have to be that way. I believe you can use your podcast to grow your business by creating a marketing funnel. With the...
Episode 052: An Interview with My Mom – Sandi Robinson
Happy International Women's Day friends! To celebrate, the time has come to introduce interviews on the podcast with a very special guest, my mom! Sandi Robinson joins us to talk about how entrepreneurship has grown and become more accepted, what loyalty to a company...
How to Monetize Your Podcast
How to Monetize Your Podcast Does the idea of monetizing your podcast intimidate you? I get it, but before you push back on monetizing your podcast, I want you to consider the time and investment you already put into it. Making money from your podcast doesn’t have to...
Episode 051: Celebrating 1 Year of the Podcast
Today we are celebrating one full year of Clocking In with Haylee Gaffin! Over the last year of hosting my own show, I have learned more than I could have ever imagined. I am sharing the 6 most important lessons I learned in the last year. Listen in as I discuss the...
5 Ways to Prepare your Voice for a Podcast Recording
One thing that podcast hosts often overlook is vocal health. When you speak into a microphone for a living, or for your side hustle or hobby, it’s important to prepare your voice. As a podcast host myself, I’ve developed easy ways to get my voice ready to record. If...
Episode 050: The Benefits of Being a Podcast Guest in the Creative Industry
Over the last few episodes, I’ve shared about repurposing your podcast content and even how podcast guests can turn their interviews from other podcasts into additional content for their brand. Today, I want to share why you would consider pitching yourself for a...
Planning Your Podcast Content
Planning your podcast content in advance gives you the opportunity to ensure your content is engaging as well as effective in accomplishing the goals you have for your podcast. Create a Goal for Your Podcast Whether you’re wanting to start a new podcast or maybe...
Episode 049: How Podcast Guests Can Repurpose Interviews for Additional Content
Are you repurposing podcast episodes that you're interviewed on as additional content for your own brand? If content creation is important in your marketing plan then this strategy is a perfect fit for you! In today's episode, I'm sharing how you can share about the...
Why Podcast Hosts & Podcast Producers Need to Use a Contract
Creating and implementing contracts is a part of business ownership that no one wants to talk about, but as a podcast host or producer, it’s crucial that you don’t skip it. Any time services and money are exchanged, there needs to be a contract involved. In this...
Episode 048: Content Repurposing: Turning Your Podcast Episodes into Marketing Content
Are you utilizing your podcast to create additional content for your brand? Content repurposing may be highly underutilized in your marketing strategy! In today's episode, I'm sharing a few ways you can repurpose your content to create not only promotional materials...
The Power in Podcasting | Quianna Marie Weekly Podcast Feature
There is so much power in podcasting, for your brand, your business, but also yourself. My podcast client, Quianna of Quianna Marie Weekly invited me to sit down for a discussion about podcasting on her podcast. I'm honored that Quianna asked me to join her in episode...
Episode 047: How Outsourcing Changed My Business
When it comes to prioritizing things in my business, I typically look at my client work as the only priority, but that doesn’t mean that my own business and marketing responsibilities can just fall off my to-do list. It didn’t take me long to realize just how valuable...
Should I Add My Podcast to Facebook?
Updated May 5, 2022: Unfortunately, Facebook has officially announced the removal of Podcasts from it's platform. While we're saddened by the decision, we still believe that social media promotion and repurposing your podcast content across Facebook and Instagram are...
Episode 046: Building Workflows in Your Business & Podcast
I believe that create efficient systems and building simple workflows in your business can save you time and money as a business owner! In today’s episode, I’m sharing about the importance of systems and workflows in your business, how to approach creating them, and...
Defining Your Own Success: Chasing Simple Podcast Feature
I'm a big proponent of defining your own success, primarily because my definition of success has definitely shifted over the years. Shortly after I launched Clocking In with Haylee Gaffin, I shared an episode highlighting this and sharing exactly how I view success in...
Episode 045: 5 Tools I Use Daily in My Business
There are so many tools out there to use for your business, that it can be overwhelming to know which to use. I love hearing the different tools that other business owners use, so in today's episode I'm sharing 5 tools that I truly believe make me a better business...
How to Find My Podcast Download Numbers
The numbers behind your podcast episodes are important for understanding both the success of your podcast (if your goal is listenership) and in what content resonates with your audience. A few important number to consider tracking around your podcast download numbers...
Episode 044: Taking on the Role of Entrepreneur & Small Business Owner
Is becoming an entrepreneur or small business owner on your goals list for 2022? Or maybe just being a better business owner? Because that’s certainly on my list! What if I told you it took me 10 years of side-hustling to decide to take my business full-time? Well it...
How to Prepare for a Podcast Interview as a Host
As a host, it's so important that you prepare for an interview, just as much as you expect your guest to prepare. Since you are executing the interview, you need to make sure that you are communicating things efficiently to make sure your guest understands what is...
Episode 043: Make Your Business Work for Your Life
While you have probably already set all of your goals for 2022, have you asked yourself how those goals play a role in your life? This year, my goal is to be more intentional with my business based on plans I have for my life. In today's quick episode to kick off the...
Creating Systems & Workflows for Podcast Production: The Systems & Workflows Magic Podcast Feature
Creating systems and workflows for your podcast is so important to both streamline it and stay consistent! I'm a big fan of building out a system that works for you, so when my friend and Podcast Launch VIP Day client, Dolly Delong invited me to be on her podcast to...
Episode 042: Using Your Podcast for Marketing Your Business
In the last episode of the year, we're rounding up our month-long conversation on monetization. Marketing your won products and services on your podcast is my favorite monetization approach, I utilize it 95% of the time in my own business. I consider this monetization...
5 Things Your Podcast Listeners Hate
When producing a podcast, hosts need to think of themselves as a listener and make a note of things that can be annoying or distracting to their audience. Identifying these minuscule noises and habits and eliminating them can only help to improve the quality and...
Episode 041: What to Consider When Looking at Podcast Sponsorships
Have you considered getting a sponsor for your podcast? As we continue this month's series on monetization, we'll be focusing on podcast sponsorships in today’s episode. Listen in as I share what it can look like to work with a sponsor, what you should consider before...
You Should Include these Fields in Your Podcast Guest Application Form
When you start a podcast and host interviews, you'll eventually be bombarded with pitches.. good ones, bad ones, and everything in between. After managing podcast pitches for clients for years, I decided that the best solution to this is to have a podcast guest...
Episode 040: How to Use Affiliate Marketing to Monetize Your Podcast
We've all heard about residual income and monetizing your podcast, but exactly how can you do that without securing third party sponsors? Affiliate marketing. I'm uncovering what affiliate marketing is, the pros and cons, and how you can use it on your podcast to...
What Does a Podcast Producer Do
Producers can take the work off your plate and execute your ideas behind the scene. They help maintain your podcast by editing, scheduling, managing, and bringing your visions to life. Manage Your Podcast Your producer can keep up with all the nitty gritty...
Episode 039: Ways to Monetize Your Podcast
When we launch a podcast, we often dream about making money off of that podcast. Have you considered all of the ways you can monetize your podcast? It doesn't just include securing advertisements from third parties! This introductory episode will highlight a few ways...
9 Items to Request on Your Podcast Intake Form
Using an intake form helps gather all the assets you need for a guest. This is an easy way to have all your guests' information in one place so you don’t have to scramble to find their information. 9 Items to Request on Your Podcast Intake Form Email address: This...
Episode 038: Planning Your Podcast Launch in One Day | Introducing Podcast VIP Days at Gaffin Creative
There are dozens of steps you have to take in order to plan and launch a podcast. If you don’t have the time or you simply don’t want to learn every step of the process, I’ve created an offering just for you. In today’s episode I'm sharing about my podcast launch vip...
How To Market Your Services On Your Podcast
Creating a podcast for your business is a unique way to reach new clients and provide great content to listeners. Your podcast also provides a platform to market your services with ads and organic marketing. A podcast is a great resource for your business! Not...
Episode 037: Growing Your Email List With Downloadables
You’ve heard all about the importance of building an email list—and trust me I agree. So today, I’m sharing not only how I use my email list, but how I grow it through this podcast and other places with free downloadables! Clocking In with Haylee Gaffin is produced...
10 Ways to Connect with Your Podcast Audience
Connecting with your podcast listeners is so crucial these days because people tend to want to have somewhat of a relationship with the people they support. You can also expand the individual relationships you have with your listeners and create a community where they...
Episode 036: Marketing Gurus Aren’t Always Right
There are a ton of valuable voices in the marketing and business space, but it's important to take advice and education with an understanding that there is no perfect formula that works for every single business. In today's episodes, I'm sharing why marketing gurus...
How to Prepare for a Podcast Interview as a Guest
Once you've pitched yourself or accepted a position as a podcast guest, it is very important that you put in the work to prepare and provide the best conversation possible. This ensures that you cover all your bases for being a great guest and making the interview...
Episode 035: Introducing Podcast Launch Kit
Has hosting a podcast been on your bucket list for a while, but maybe you're not ready to bring on a podcast producer? You're in for a special treat! In today’s episode, you're getting the first look at Podcast Launch Kit, my beginner course for hopeful podcast hosts!...
10 Topic Ideas for Your Business Podcast
A business podcast should serve the audience, along with the business itself. Look at it this way, if your clients are happy then the company will flourish and bring in more revenue. Many businesses begin podcasts with the intention of educating fellow business owners...
Episode 034: How to Plan for the Holidays in Your Business
Are you ready for the holidays? As we kick off the month of November today, I’m actively preparing myself and my clients for the holiday season… and the time off that I’ll be taking. In today’s episode, I’m taking you on that planning journey! Clocking In with Haylee...
5 Simple Marketing Platforms You Should Include for Every Podcast Episode
Marketing for podcasts is very important, not only to grow your audience, but also maintain the listeners you have already acquired. There are 5 easy to use marketing platforms that you should include by default to grow your audience. The 5 marketing platforms you...
Episode 033: How to Measure the Success of Your Podcast
How are you measuring the success of your podcast? Well, first you need to define the goal. In today’s episode I’m breaking down how you can measure your podcast’s success, but it may not necessarily include episode download numbers like you’re thinking. Clocking In...
Getting the Most Out of Apple Podcast’s Automatic Downloads
Apple Podcasts has recently improved the listener experience by introducing Automatic Downloads. Listeners are able to easily enjoy the newest of their favorite podcasts wherever they are without much planning ahead. For Podcasters, you can be sure that your listeners...
Episode 032: Creating a Resource Hub for Your Podcast
You’re creating so much valuable content with your podcast episodes, but have you developed a resource hub to house all of that amazing content? Today, I’m sharing why I believe you should create a resource hub on your website for your podcast and a few things you can...
Three Graphics Your Podcast Needs
I know just how much time it takes to plan out a podcast and launch. You probably spent a lot of time and care in planning, prepping, and creating your podcast.. or maybe you're just getting started! If you're still in the research phase of your podcast, I have the...
Episode 031: Benefits of Batching Your Podcast Content
Six months ago, I'd never even considered what content batching could do for my business, but since implementing it into my own work and my client work, it has made such a huge impact on my business. In this episode, I'm highlighting a few benefits of content batching...
Choosing the Perfect Name for Your Podcast
So, you're ready to jump into the world of podcasting? You may have a concept, setup, and all of the tools necessary to get started- but have you named your show? This simple step can be one of the most challenging of all! The name of your podcast is your audience's...
Episode 030: Why Podcast Hosts Need a Brand Shoot & How to Plan for It
I've been an advocate for brand shoots for years, so today I'm sharing how you can use a brand shoot for your podcast and how to plan for it! Listen in as we chat about planning out your brand shoot to align with your next quarter of content! Make sure you download my...
Content Marketing for Your Chattanooga Small Business
Content marketing is an important part of growing your Chattanooga small business in today's social media world. Small business owners are finding that traditional advertising sometimes isn't enough- today's audiences are looking for something more. Creating valuable...
Episode 029: Content Planning & Brainstorming for Your Podcast
Are you struggling to come up with new and engaging content to share on your podcast? Not to mention content that strategically markets your business, products, or services. Today's episode is going to help you nail down your initial content pillars, and potentially...
Episode 028: Organizing Your Podcast with a Project Management Tool
In any project you work on, it’s important to have a plan & a system that helps keep you organized and track your progress. I’m sharing behind the scenes in how I manage my own podcast AND my client’s podcast projects in a project management tool, like Asana!...
Being a Better Interviewer Starts with Your Questions
Interviewing guests on your podcast can be such a fun experience, and bring great benefits to your show! Not only do you get to chat with a friend or field expert, you can grow your audience with cross promotion with your guest, and you can add some variety into your...
Episode 027: How Financial Freedom Has Allowed Me to Chase My Dreams
Financial freedom has a nice ring to it, huh? It’s a buzzword for a reason—there is so much freedom that comes with having a little less responsibility on you financially. In today’s episode, I’m highlighting a few ways that financial freedom has impacted my...
Episode 026: 5 Boundaries I’ve Implemented in My Business to Create a Better Work/Life Balance
As a business owner, I've realized how easy it is to let your work spill over into your "non-working" hours. Today, I'm sharing 5 boundaries I've set in my business to help me maintain a better work/life balance. Clocking In with Haylee Gaffin is produced and brought...
Using Honeybook to Manage Your Podcast Guests
Featuring guests on your podcast can be a great benefit to your show and a lot of fun! Many podcasters host guests frequently on their podcasts. Yet, many just starting out in the podcast world aren’t aware of all that goes into preparing and planning guest features....
Episode 025: How to Structure Your Podcast Episodes
You sit down to record your podcast content, but what are you supposed to include? Today's episode is all about the structural components that make up a podcast episode and the different ways you can arrange them! Listen in as I describe some of the most popular...
Episode 024: How to Pitch Podcast Guests to Come on Your Show
Securing guests on your podcast isn't as easy as a simple ask—you need to put a little bit of thought into it. In today's episode, I'm sharing how to craft perfect pitches to secure guests to come on your show! Clocking In with Haylee Gaffin is produced and brought to...
Make Money for Your Podcast through Memberships
Do you have a launched podcast that you are looking to make a reliable income from? Creating and sustaining your podcast requires a rather large investment of time and money. Continuously putting out great content for your audience may take more resources than you...
Episode 023: Pitching Yourself as a Guest on Podcasts
Let's expand your reach and share your knowledge with other—let's pitch you for some podcast interviews! Being a guest has a ton of benefits, but there's one thing standing in your way of landing those opportunities... your pitch. In today's episode, I'm sharing how...
Chattanooga Brand Photography for Hair Stylists & Cosmetologists | Gaffin Creative
How important is great brand photography for hair stylists and cosmetologists? The short answer is very important! To elaborate, let's dive into how brand photography can greatly benefit your brand as a hair stylist or cosmetologist! Haylee Gaffin, lead photographer...
Episode 022: Podcast Planning for Hopeful Hosts
Launching a podcast can really be as simple or complicated as you want to make it. As someone who’s managed and produced podcasts for the last four years, I want to help you understand a few things you should consider while planning your podcast concept or launch. In...
Organizing Podcast Interviews & Setting Your Guests Up for Success
Hosting a guest on your podcast can be so exciting! You as a host have the opportunity to learn from experts with your audience or just have a chat with a friend. Episodes that feature a guest can bring in new listeners as well provide something different to your...
Episode 021: How Do I Get My Podcast on Podcast Players
So you're familiar with the concept of podcasting, but you're probably wondering... how do I actually get this content out there on every podcast platform? I have the answers! Join me every Monday in August for a new episode all about podcasting! In this episode, I'm...
Episode 020: How We Paid Off Our House in Five Years
We did it! It's been nearly a year since we paid off our house and I'm sharing some of the details that led to paying off our home and how it's impacted our lives since (especially in the last year)! Listen in as I debunk three common myths people have about paying...
7 Things A Podcast Producer Can Do For Your Podcast
All podcast creators know the amount that goes into the production of a podcast! There are so many small yet important details that add up to create a great show. Whether you’re looking to launch or have been podcasting for a while, outsourcing your podcast production...
Episode 019: 5 Plugins to Install on Your WordPress Site
Are you getting the most out of your wordpress website's functionality? In today's quick 9 minute episode, I'm sharing 5 plugins you should install on your wordpress site! Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast...
How Content Batching Can Streamline Your Podcast Creation
Creating content for your podcast can be the easiest and simultaneously hardest part of running your podcast—that's where content batching helps. Every creator knows that there are days, even weeks, where ideas come easy and pumping out content feels like nothing. But...
Episode 018: Investing in Business Education: My Mastermind Experience
Have you invested in professional or business education to grow more in knowledge, skills, or personal development? Today, I'm sharing all about my investment with The Laylee Emadi Mastermind! Listen in as I highlight what I loved, what I'd do different, and how I...
Chattanooga Brand Photographer for Yoga Instructors
Building a brand is a crucial part of establishing yourself in any field. By presenting a cohesive brand you're presenting an image that reflects you. One major part of branding is your brand photography! Gaffin Creative is a Chattanooga Brand Photographer who works...
Episode 017: 5 Podcast Templates to Streamline Your Podcast Production & Planning
Are you wasting a ton of time managing your podcast because you don't have the appropriate templates in place? I've got you covered! Today, I'm sharing 5 templates every podcaster needs to streamline their podcast production (two of which you can grab in my shop)!...
How To Cross-Promote Your Content on Your Podcast
A podcast is a great opportunity for entrepreneurs and creatives to build a relationship with their audience. Hosting a podcast can also become a mode of free marketing for yourself. For those who provide a product or service beyond their podcast content, a podcast...
3 Tools You’ll Need to Produce Your Podcast
Starting your podcasting journey is a process with many steps. You'll start with the fun stuff- creating and conceptualizing the show. Then you’re faced with the decision of how you’ll produce your show. You could either hire a producer ( like Gaffin Creative) or...
Downtown Chattanooga Brand Photography | Jenna Crye by Gaffin Creative
Many Chattanooga Real Estate Agents are looking for downtown Chattanooga brand photography when searching for a photographer. Brand photography is the set of professional images that represent you and what you do. These images are crucial in telling your story...
Episode 016: Get Paid for Your Podcast with Apple Podcast Subscriptions
If you're in the podcasting world, you've likely heard that Apple is releasing paid subscriptions starting tomorrow! By offering paid subscriptions within their platform, Apple is allowing podcasters to create exclusive content to subscribers in order to monetize...
What You Need To Know about Spotify Podcast Rankings
Spotify has quickly grown to become one of the most popular platforms for podcast listening. As they’ve grown, Spotify has updated its podcast charts to help growing podcasts connect with new audiences. A refreshed algorithm and expanded charts provide a larger...
Episode 015: Improve Your Client Experience By Becoming Your Own Client
What does your client experience say about you and your brand? Everything. Your clients are the only people you need to satisfy in your business, so it's important to make sure the experience they have goes above and beyond! In today's episode, I'm sharing how you can...
Six Structural Components of A Podcast Episode
Your podcast is the place for you to express your ideas, expertise, and really whatever you want. When planning your content you’ll want to structure your episodes in a way most comfortable for you and fitting to your show. There are a few common ways in which...
Episode 014: Overwhelmed? You Can Take A Break
We talk a lot about feeling overwhelmed on this podcast—both in business in life. While I mostly offer solutions, I've neglected to share the most important one: taking a break. In today's episode, I'm sharing about why you haven't seen a new episode from me in two...
3 Things to Include in Your Podcast Show Notes
Creating show notes for your podcast is a great benefit for both you and your listeners! Your show notes are essentially the key topics you cover in the particular episode. This is also the place that you can provide resources, social links, and even products you...
How to Monetize Your Podcast with Affiliate Programs
Podcasting is a great resource for creators and educators in every field. Creating and launching a great podcast requires some investment. The cost of equipment, membership fees for the necessary programs, any promotions you run, and all the other costs can...
Chattanooga Brand Photographer for Entrepreneurs
What does it meant to hire a brand photographer for entrepreneurs? Well, your brand and everything that goes with it represent who you are and what you do. After working so hard to define that, it's important that it's reflected in your brand photography. Successful...
How Often Should You Release Podcast Episodes?
Your podcast is launched! All your hard work has paid off and you’ve released your few episodes. So, what’s next? When planning your show, one major decision to make is how often you will release your episodes. Your release schedule is totally up to you! This...
Episode 013: How to Know When You Should Outsource Podcast Editing
What does it mean to outsource your podcast editing? How do you when it's the right time to hand your podcast production over to someone else? In this episode, I'm breaking down the responsibilities I handle for my clients, the time you could save by outsourcing your...
5 Things to Include on Your Speaking Page to Pitch Yourself
Are you wanting to launch yourself as a public speaker? Or simply looking to land more opportunities on podcasts or at speaking events? The best way to establish yourself as a voice in your field is to provide a speaking page on your site. A speaking page is your...
Episode 012: What I Learned After Opening a Photography Studio
Is your goal of opening a photography studio soon becoming a reality? Maybe you're still in the dreaming phase of it! If so, I'm sharing a few pieces of wisdom from one studio owner to another one. In this episode, we're pulling back the curtain to give you an inside...
How to Build Your Podcast Launch Team
Ready to launch your new podcast? As your launch day approaches, you’ll want to prepare the tools to promote your new show. One easy and free tool you can use is a podcast launch team! A podcast launch team is a group of people who will help you promote your...
Episode 011: Using Google Search Console for SEO Planning
Are you planning your search engine optimization strategy based off of tangible data in your business? Today we're exploring how Google Search Console can help you strategically plan your content. Listen in as I share how to set up Google Search Console, my favorite...
Apple Subscriptions for Podcast Listeners & Hosts
Apple just recently announced the arrival of Apple Podcast Subscriptions, a service that allows creators to offer unique benefits to paying listeners. There are many features to this new program, many of them designed with the goal of empowering creators. This...
Chattanooga Real Estate Agent Brand Photographer | Jenna Crye by Gaffin Creative
In any career field, branding is everything—but especially as a Chattanooga real estate agent. Your potential clients are looking for someone who is confident, trustworthy, and, overall, good at what they do. Proper branding can show all of these things and more....
Episode 010: Beginner’s Guide to SEO: Optimizing Your Website for Search Engines
Are you showing up when people search for your services on Google? If not, it's likely due to a lack of optimization on your website for search engines. Join me as I walk through a beginner's guide to search engine optimization (SEO) in this episode and help you...
5 Reasons Why You Should Start a Podcast
Podcasts have quickly risen in popularity over the past few years. The accessibility of this style of content creates a platform for creators to connect with their audience in a way they had not been able to before. Podcasts are able to create a personal interaction...
Episode 009: 3 Ways to Get Out of a Content Creation Rut
Creating content for your business can feel like a full time job. while content creation is one of the hottest marketing tools around (and probably isn't going away anytime soon), it's extremely time consuming. To me, the benefits outweigh the workload, as it is the...
Virtual Recording Platforms for Your Podcast
Guest interviews on your podcast can be some of the most interesting and entertaining episodes you create. Yet, reaching guests can sometimes present a challenge with long distances. Luckily there are many recording platforms that allow you to reach your guests...
Episode 008: How Do I Pay Myself from My LLC?
Are you consistently paying yourself the money you deserve as a business owner? Determining how much to pay yourself and how frequently, can be a daunting task. I'm sharing how I've approached paying myself consistently for the last three and a half years! I'm also...
The Importance of Using a Podcast Guest Contract
Hosting guests on your podcast is a great experience for you, your guest, and your listeners! This is a chance to network, provide insight from other experts, and have some fun on your show. But, before you host a guest, it’s important to understand the role that a...
Episode 007: How Much Does It Cost to Make a Podcast?
You're ready to launch a podcast, but how much have you budgeted for it? Podcasting isn't free and I'm here to tell you just how much you should be ready to spend when you start a podcast! In today's episode, I'm breaking down what it looks like to pay for a podcast,...
3 Reasons to Launch Your Podcast with Multiple Episodes
Launching a podcast comes with many decisions, one important one being how many episodes to publish on your launch day. At Gaffin Creative, we encourage all of our podcasts to launch with at least 3 episodes! Posting multiple episodes when you launch brings a variety...
Episode 006: What to Consider Before You Launch a Podcast
In the last year, we’ve seen an explosive rise in the podcast industry. You likely know a few people who've launched them and thought about the possibility of launching one yourself. In today's episode, I'm sharing a few things you should consider before you launch a...
Where You Can License Royalty Free Podcast Music
Finding music you can use on your podcast isn't as tough of a task as you might believe. There are a variety of websites that sell licenses for royalty free music. It's important that you're looking for two things when searching for music: Royalty Free MusicLicensing...
Episode 005: How I Paid Off My Student Loan Debt
Does it feel like you're being crushed by a pile of student loan debt that will never be paid off? In this episode of Clocking In, we're discussing all things related to student loans and how I paid off my $36 thousand dollars of student loan debt in two and a half...
What to Include In Your Podcast Guest Media Kit
Being a guest on podcasts can help grow your brand, influence, and eligibility to speak on stages. Once you’ve been accepted as a guest on a podcast, the host or producer will likely reach out for your assets or media kit. Let’s make their job a little easier by...
Episode 004: Defining Your Own Success While Cheering for Other Women
Have you figured out what success looks like for you and your life? It's likely different from other women around you, or maybe you aren't sure what it should look like. Let's talk about it! In this episode of Clocking In, we're celebrating International Women's Day...
5 Simple Ways to Improve SEO for Your Podcast Show Notes
One of the best ways to help grow your website traffic, along with your podcast listenership, is through Search Engine Optimization (SEO). Improving your SEO simply means that you are increasing your ‘searchability’ organically within Google. You can improve the...
Episode 003: Tax Prep for Entrepreneurs
We're quickly approaching that time of the year, when taxes begin to really stress us out. As an entrepreneur, tax time can be even more overwhelming if you're not doing to work on the front end to prep for tax time. In this episode of Clocking In, I'm sharing the...
Episode 002: How to Use a Podcast in Your Business
Are you thinking about starting a podcast for your business, but are stuck on how to truly use it as a tool in your business (or even your profession)? In this episode of Clocking In, I'm sharing a few potential ways you can use a podcast to serve your audience, grow...
Episode 001: 5 Lessons My Mom Taught Me About Money
Does money stress you out? I feel ya! Finances, budgeting, and retirement are never fun to think about, but taking control over them will empower you to have so much freedom from that stress. In this first episode of Clocking In, I'm throwing it back to my childhood...
Why Your Podcast Needs a Trailer
Want to build your podcast audience before you even launch? One major way to attract an audience is through a podcast trailer. Like the trailer you might see for a movie, this short synopsis of your content will encourage listeners to engage with your podcast....
How to Get Featured on Apple Podcasts’ New & Noteworthy
Apple Podcasts is one of the most popular podcast players today. Within the platform, Apple curates a selection of what is called “New & Noteworthy” podcasts, just as the name suggests, these are new shows that Apple sees as noteworthy. Getting featured here is a...
Three Reasons You Should Transcribe Your Podcast
A major step to growing your podcast’s audience is transcribing your episodes. A transcription of your podcast is simply the audio of your content converted to text. This can be done manually, by typing word-for-word the entirety of every episode, or automatically by...
What’s the Difference Between a USB vs XLR Microphone for Podcasting
One of the most important pieces of equipment you will need as a podcaster is a microphone. Your podcast doesn't need the newest, most expensive mic on the market. One of the biggest things to consider when looking for a microphone is whether you want to use a USB or...
What to Include in Your Podcast Intro and Outro
What’s the first and last thing you hear when you start a podcast? The intro and outro! Every podcast has them, and your podcast needs them too. The tricky part is getting a solid intro and outro done well. It’s best to go into it with a plan, so here we have a basic...
Podcast Gear & Equipment for Beginners
You're ready to launch your dream podcast and turn it into a reality, right? First you'll need some equipment! There are so many options out there when it comes to podcasting equipment and tools, but today I'm sharing my exact recording setup (plus a few additional...
What to Include in Your Podcast Trailer
One of the most important parts of starting your own podcast is executing an impactful trailer to draw potential listeners in. But, what goes into your trailer? There are many things you can include in your trailer, but today, we'll be covering the baseline elements:...
BASED IN CHATTANOOGA, TN
Gaffin Creative is a podcast production company that empowers creatives to share their voice while growing their brand.