Your podcast is the place for you to express your ideas, expertise, and really whatever you want. When planning your content you’ll want to structure your episodes in a way most comfortable for you and fitting to your show.
There are a few common ways in which to structure your content, but the structure of your podcast is totally up to you. When choosing your structure, take a few things into consideration.
What kind of genre, theme, or ‘feel’ will your show have?
Will your content be totally scripted, conversation-based, or loosely improvised?
Do you want divided segments within each episode? Will each have its own intro?
How long do you want each episode to be?
Each of these decisions can affect how you structure the overall episodes. In each episode layout, there are 6 components many structures feature:
This intro is a consistent intro between every episode. Here, you’ll introduce yourself and your show!
Need help scripting your Intro and Outro? Gaffin Creative’s free scripting worksheet is perfect for writing the most effective Intros and Outros. Download yours here.
In this introduction, you’ll introduce the specific conversation for the episode. Mention any guests you’re featuring or key elements of the topic.
This section will be conditional on whether you have a sponsor or not. In most cases with a sponsor, they will provide details on how they want their brand represented. This can be as vague as a few points to as detailed as a script and instructions on placement.
Now, you’ll carry on with your topic. This can be scripted or improvised, but we recommend at least an outline of your desired topic. How you deliver your content can vary based upon the topic. You may choose to present it in one segment or break it up throughout the episode. Segments are great for episodes featuring guests or multiple discussion topics.
Similar to the intro, the outro is consistent across each episode. Thank your audience for listening, call them to action, and say goodbye. You can also include a quick summary for your audience in case they missed anything.
Next Episode Teaser
This component is a great way to keep your audience engaged and listening. Tease them with a promise of what’s to come. This could be an introduction of the next episode’s topic or an audio clip from the next episode.
Your Podcast’s genre will play a major role in deciding on how to plan your structure.
An educational/solo show functions well with a fully scripted format.
[episode intro] [podcast intro] [content] [optional ad] [content] [outro]
While a conversational/ guest-heavy show does well with a more segmented structure.
[episode intro] [podcast intro] [guest/s intro] [content] [optional ad] [content] [outro]
How ever you decide to structure your podcasts, be sure to stay consistent. Consistency is key in building a growing audience.
If you’re ready to start the launch process of your podcast, but need guidance on what will be the best way to structure your episodes, we offer coaching and consultations in addition to our podcast production services.
Looking for more help scripting your podcast episodes? Gaffin Creative has the perfect resource for you! The Podcast Planning Workbook has all of the tips, tricks, and guides on how to write the best scripts for your podcast!