When we launch a podcast, we often dream about making money off of that podcast. Have you considered all of the ways you can monetize your podcast? It doesn’t just include securing advertisements from third parties! This introductory episode will highlight a few ways you can monetize your podcast, then in the following episodes, we’ll dive deeper into how to approach each way of monetizing!

Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

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What is Monetizing? (2:10)

3 Ways to Monetize Your Podcast (2:35)

Common Goal (2:48)

Affiliate Marketing (2:54)

Partnerships and Sponsorships (3:21)

Marketing Your Services, Products, and Discounts (3:37)

Check out the other episodes in this series:
Episode 040: How to Use Affiliate Marketing to Monetize Your Podcast
Episode 041: What to Consider When Looking at Podcast Sponsorships
Episode 042: Using Your Podcast for Marketing Your Business

Review the Transcript:

Are you wanting to make money with your podcast? In the podcast industry, we refer to this as monetizing your podcast. 

As we approach the new year, we’re all thinking about our goals for 2022, including our income, so for the month of December, I’m talking all about monetization on the podcast!

Hey y’all welcome to the clocking in podcast the podcast for entrepreneurs and professionals making their way in the working world i’m your host Haylee Gaffin this podcast is produced and brought to you by Gaffin Creative a podcast production company for creative entrepreneurs learn more about our services at Gaffincreative.com plus you’ll also find resources show notes and more for the clocking in podcast so let’s clock in and get to work.

Welcome back, I’m so glad you’re here and joining me for another episode. I know just how busy December can be for everyone. Whether you’re wrapping up big projects, focusing on family stuff, or you’re just drained from the last year, I’m so thankful you’re taking the time to listen to this podcast!

By tuning into this podcast episode, you’re likely interested in monetizing an existing podcast or launching one with the intent of monetizing it.

I want to share a quick reminder that I am currently booking both my Podcast Launch and Podcast Strategy VIP days for Q1. So make sure to listen to the end of this episode if you’re ready to build a strategy around monetizing.

Now, if you’re considering starting a podcast and have no plans to monetize, I want to go ahead and highlight that your podcast will take time and or money to produce. So think through what you’re willing to invest yourself before you completely push aside your plans to monetize. 

There are a variety of ways that you can monetize your podcast and over the next few weeks, we’ll be exploring those ways!

Today’s episode is really to introduce the concept of monetizing and get you in the right mindset to strategically monetize in a way that works best for you as an individual or your business if you’re a business owner.

Essentially, monetizing is when you can directly earn money from your podcast or if you’re using it in your marketing strategy, you can directly correlate earned income in your business with your efforts on the podcast.

While there are so many opportunities, let’s reframe the way we’re thinking about monetizing our podcast, because it’s no longer just about earning money from ad spend—though we will cover this in an upcoming episode.

So let’s walk through a few different ways you can monetize your podcast

  • Affiliate Marketing
  • Partnerships & Sponsorships
  • Marketing Your Services

Each of these has one thing in common, you’re trying to sell something to your audience.

With affiliate marketing, you’re making an income through affiliate links, which means that in order for you to make money, your listener has to purchase what you’re trying to sell. This is ideal when you have a smaller listenership or you want to promote products you know you love in episodes.

With partnerships and sponsorships, you’re allowing other brands to promote their product on your show in exchange for compensation or some type of agreement. In an upcoming episode, we’ll explore the difference between these two and how you can navigate what your agreement looks like.

Now many business based podcasts, like this one, will use their podcast for marketing their own services, promoting products, and create custom discounts specific for their podcast audience.

With these three primary ways of monetizing, I want you to think about which will fit into your plans best. Over the next few weeks, I’ll be sharing about each of these, how you can get started with them, and why you should consider each.

Now, if monetizing is something you want to do for your podcast, whether through affiliates, sponsorships, or your own products and services, I’d love to help you brainstorm what this could look like.

I’m now booking Podcast Strategy VIP days for Q1! I offer both full day and half day options so we can work with both your budget and your plan!

If you’re ready to book your Podcast Strategy VIP day for Q1, head over to gaffincreative.com/vipday

And if you haven’t started your podcast yet, but you’re researching how you can monetize before you get started, I’d love to work with you one on one or see you over inside Podcast Launch Kit!

Don’t forget to hit that subscribe button if you’re brand new around here so you’re notified when new episodes are released! You can tune in next week to hear more about using affiliate marketing on your podcast to make money!

This has been another episode of The clocking in podcast. You can find the show notes for this episode and more at Gaffincreative.com. Thank you so much for your listenership and support. If you love this episode, I’d be so honored if you leave me a review in Apple podcast app. Until next time, I’m your host Haylee Gaffin, clocking out.