As a creative entrepreneur in today’s world, putting yourself out there is part of the job. From social media marketing to email campaigns, your audience has to get to know who you are. This side of running a business can be tricky for introverts who prefer to stay behind the camera.
If you resonate with this, I think you should seriously consider launching your own podcast as a marketing tool for your business. Podcasting can be a great solo project that gets your creative juices flowing and brings more customers to your business! Keep reading for all the reasons why podcasting is perfect for introverted business owners.
Podcasting is Audio Only
If you despise posting videos of yourself or showing your face on your Instagram stories, you don’t have to worry about that with podcasting. Since it’s an audio-only medium, you don’t have to worry about looking right or having an Instagram-worthy environment.
Plus, just because you’re introverted doesn’t mean you have nothing to say! Podcasting is a great way to voice your thoughts and expertise without the pressure of a camera. You might even be shocked at how fun it is to speak into a microphone.
It’s Easy to Show Up
Raise your hand if you’re that introverted friend who always cancels plans because you don’t want to leave the house? There’s no shame in being a homebody. With a podcast, you can record episodes from the comfort of your own home on your own time.
Podcasting from home also eliminates excuses. Whether you’re an introvert or extrovert, being self-employed can get tough when you don’t have a boss telling you what to work on. Your daily motivation is completely up to you, and if a task feels too overwhelming, you’ll like to put it off. With a podcast, it’s easy to set up an at-home recording area and show up to record!
You Can Connect with Guests One-On-One
I’m gonna say it again louder for the people in the back: being an introvert doesn’t mean you have nothing to say. It also doesn’t mean you aren’t sociable or desire to connect with others. It’s just that you long for deep relationships over surface-level connections.
If this is you, then hosting a podcast is the perfect way to build relationships with other people in your industry. You and your guests get to have a one-on-one conversation and go deep into a topic you love to talk about. Interviewing your peers on your podcast is a great way to grow your network without having to go to a huge networking event. You’ll love how private it feels even though you’re recording it!
Launch Your Podcast
If you’re an introvert who’s shied away from hosting your own podcast, hopefully now you can see why it’s the perfect marketing tool for you! Ready to launch your own show from home? Make sure you’re on the waitlist for the next cohort of Podcast Launch Program!