Apple Podcasts is one of the most popular podcast players today. Within the platform, Apple curates a selection of what is called “New & Noteworthy” podcasts, just as the name suggests, these are new shows that Apple sees as noteworthy. Getting featured here is a great, free promotional tool to attract new listeners. Because this list is partly curated and partly algorithm-based, there is no guaranteed ‘hack’ to getting your show featured. Yet, there are steps to take to ensure your podcast meets the algorithm’s criteria for a better chance of being featured.
Apple typically features shows within the first 8 weeks of launching. So, the first two months after your launch you will want to focus on a few things.
First, your podcast should already be approved and meet Apple’s guidelines. By posting a podcast trailer you will be approved before releasing episodes. Find out more about trailers with our blog on why your podcast needs a trailer here.
The New & Noteworthy section highlights the graphics of the featured podcasts. Because of this, your graphics need to be strong, clean, and engaging. Use a cover that captures the essence of your show, this can include a photo of the host, your logo, or an illustration of your topic. If your show makes it into the New + Noteworthy section, your cover is the first impression to prospective listeners.
Apple tends to feature shows with high engagement. To ensure this, you’ll want to build your audience quickly after your launch. The sooner the better. This can be done with strong promotional and marketing tools: use social media to encourage listeners to use the Apple Podcast App to subscribe. You can also invite subscribers to rate and leave reviews on your show, this shows Apple that your audience is engaged.
After these steps, stay consistent! Apple loves to feature consistent, engaging shows with a strong following.
Need more tips on starting your podcast? Check out our Podcast Resource Hub by Gaffin Creative.