Have you ever wanted to be a podcast guest rather than just the host? Today, I had the privilege to talk with Christina Lenkowski about being a great podcast guest. We dive into not only taking a turn on the other side of the mic, but how to go above and beyond as a podcast guest.
Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.
Mic Check Society
Today’s episode is brought to you by Mic Check Society, a community for podcasters. Each month, I’m dropping an exclusive training, hosting a monthly hot-seat call and coworking sessions, plus you’ll get access to our Facebook group to connect with and network with other podcasters!
Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers, and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people’s podcasts. In 2019, after 13 years of working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business.
Since then she’s dedicated her work to helping other business owners, particularly women, see the same kind of results. She’s been a guest on over 40 podcasts, including Her Empire Builder, Proffitt Podcast, and The Heather Sager Show, and helped her private clients get booked on over 250 top-rated shows, including The Online Business Show with Tyler McCall, The Copywriter Club and Get Paid with Claire Pelletreau, among others. Christina lives in Boise, Idaho, USA, with her husband and daughter.
Christina joins us today to share her expertise on how to be a great guest on other podcasts.
What Not to Do as a Podcast Guest
A bad podcast guest does not do their research. So if you want to stand out as a guest on someone’s podcast – do your research.
Hosting a guest that has not done any preparation makes creating a valuable conversation nearly impossible. As a guest, you should research your topic, your host’s show, the audience of the podcast, and other detail necessary. It is so helpful to the host when you as a guest know what’s going on.
This doesn’t have to be hours of research. Do a simple search on the show, listen to an episode, and get to know what you’re about to be a part of. This step should actually be done before the pitch. If you’ve hosted a show, you’ve likely gotten cold pitches where the person pitching has no idea who you are or even what you do. That’s never effective.
How to Set Yourself Apart as a Guest
One major way to set yourself apart as a podcast guest is what you do after the episode is recorded. Many podcast guests just end the interview and don’t do anything beyond that. If you want to stand out as a fantastic podcast guest, there are a few things you can do after the interview.
The first thing to do is to thank the host. They hosted you on their show and provided a space for you to share and present yourself, thank them. As a guest, you want to come from a place of gratitude. So much work goes into putting a podcast episode out. The host does a ton of work after the interview, from editing all the way to marketing the episode. Thank them for that effort.
Another thing you can do is ask the host how you can support them. Offer your resources, time, and expertise to them in exchange for the opportunity they gave you as a guest. For example, Christina was a guest on this episode and is also being featured as a speaker in Mic Check Society this month! Find a way to keep the relationship going and support the host.
You also want to support the host and the show by sharing about the episode! Ask the host if they have marketing materials for the episode that you can post across your social media channels. Tell your followers about the episode.
Paid Guest Appearances on Podcasts
Recently, an article was released discussing podcast hosts charging guests to be featured on this show. Now, this is understandable in some aspects. It does take a lot of work to host a guest on a show. But, the moment money is exchanged, your guest appearance is no longer an appearance but an ad. This does somewhat of a disservice to your listener. Most listeners are unaware when an appearance has been paid for.
If you decide to require payment for guest’s on your podcast, be open and honest about it. There is an ethical approach to this. Disclose this information many times throughout the episode. This is an FTC guideline. But, this lets your listeners see that this is technically an advertisement for your guest.
As a guest, if you are asked to pay for a feature, make sure you find out how they disclose this in the show. You may also want to find out their numbers, stats, and other important details that are important to whether or not this is worth an investment.
Advice for Pitching Yourself as a Guest
Christina’s number one piece of advice for pitching yourself on a podcast is to be strategic.
That might seem like a no-brainer, but a lot of guests may try to get on whatever shows that they can. That can be okay, but if you have the goal of growing your business you may want to approach this with strategy. Find out who your ideal audience member and listener is, and try to get on shows where the listeners are those people.
Don’t get caught up in the size of the show. Download numbers may be somewhat important, but the audience is way more important. If their audience is made up of 50 listeners but those listeners are your ideal customer, then that is way more valuable to you than a massive show where a small percentage of their audience is relevant to you.
If you are a podcast host and want to learn more from Christina about pitching yourself as a guest, she is going to be our featured speaker in Mic Check Society this month. Her training is now available on the Mic Check Society dashboard.
Links Mentioned in Today’s Episode:
Mic Check Society
podcastpublicityquiz.com
https://www.publicityxchristina.com/
Christina on Social Media : @publicityxchristina
Catch The Show Notes:
Meet Christina (2:17)
What Should Podcast Guests Avoid To Be a Great Guest (6:33)
Set Yourself Apart as a Guest (8:40)
Paid Appearances (12:50)
Christina’s Advice for Pitching (23:40)
Review the Transcript:
Haylee Gaffin
Do you dream of being a guest on podcasts rather than just the host? Well, today I have a special treat for you. My guests, Christina and kowski is a forward thinking podcast publicist, and educator for entrepreneurs, speakers and authors who are looking to expand their credibility and go from Best Kept Secret to go to expert in their industries, through being a guest on other people’s podcasts. In 2019. After 13 years of working in the PR realm, Christina discovered what being a guest on podcast did for her online business. And since then, she’s dedicated her work to helping other business owners particularly women see the same kind of results. I’m excited to introduce Christina today. And to let you know that she is actually our guest educator this month inside of MIC CHECK society, and she’s teaching on being a guest and pitching yourself for podcasts. So you can head over to Mic check society.com To learn more about Christina’s training, and get access to it today. Before we jump into today’s episode, I do want to let you know that we did have a little technical difficulty a few minutes into the episode we had some mic issues so you will hear a change in the audio sound, but the conversation was too good to not release. So let’s dive into today’s episode. Hey, y’all, welcome to the clocking in Podcast, the podcast for entrepreneurs and professionals making their way in the working world. I’m your host Haylee Gaffin. This podcast is produced and brought to you by Gaffin. Creative, a podcast production company for creative entrepreneurs. Learn more about our services a gaff and creative.com. Plus, you’ll also find resources, show notes and more for the clocking in podcast. So let’s clock in and get to work. Hey, Christina, thank you so much for coming on clocking in with Haylee Gaffin. I’m honored to have you on the show. So I’m really excited to kick off this conversation about podcasts pitches and publicists and everything related to actually getting yourself onto other podcasts. But before we dive too far into this conversation, I’d love to get a little background information on you and how you kind of niched into the podcasting space as a publicist.
Christina Lenkowski
Hey, Haylee. Hey, everyone, I am so jazzed to be here. And yeah, let’s let’s get into it. Let’s talk about podcast pitching. So for me, personally, I have worked in the PR and marketing world for over 15 years, I started out after college working in public relations. And that was kind of my first my first gig, you know, if you will, and from there, I went to work for more agencies doing PR, marketing, work, event planning, all that type of good stuff. Then I have my daughter in 2014. And I, at that time, was a senior account executive for an agency where I live in Boise, Idaho. And I was like, we tried, we tried, you know, some of you can probably relate to this, you know, you didn’t think you were going to leave your job. But then after you had a kid and you realize, oh, this, this is a lot of work. You know, I tried to work with both my employer and I tried to make it work, but it just couldn’t. And so I went, you know, off on my own and really just kind of did some freelance work for a couple years, and then decided that I was going to launch my own online based business and that was really in the travel and tourism PR area. And so I did that and probably like multiple people that are listening right now, I decided that I would do an online course. And so I did an online course I you know, I wrote it I recorded it all that type of good stuff about how to get publicity for your tourism destination. Um, but when it came to marketing it I did what all the Guru’s told me to do, as opposed to what I knew to work. And it talks about a real facepalm moment, like, I didn’t do any publicity for my course about publicity. Like, let me just put it that way. So you know, I think about that, that back in time, and I’m just like, oh, man, you know, but it was totally me just being like, well, these people know what they’re doing. So I guess like, be like, put a bunch of money and ads and, you know, do a lot on social media. It’s not to say those things aren’t right or you shouldn’t be doing those things. It was just that I didn’t do any publicity. And as kind of you probably should have been able to set it was a complete failure. Huge money pit for me, Did it go well only sold a couple. And so the next time I went to last online course I was like, Alright, I’m doing it my way. And so I started to get myself booked on podcast using those skills that I’ve had over my decades, loss of agency experience, getting TV, radio, print, all that type of stuff. And the difference I saw in my business was huge. I started to see people just buying my course right off the bat there too. didn’t need to be some big funnel there didn’t need to be whatever they’re like, Oh, okay. That know, like trust factor had been up dramatically, people reaching out to me about hiring me directly, you know, invite invitations to speak on stages across the US talking about my area of expertise. And then 2020 happened. And right when locked down started, I was like, this isn’t gonna go good for the for tourism, particularly like that industry and everything started to get locked down. And I had already had an inkling that I was ready to shift into teaching people about this particular marketing method. But, you know, I just hadn’t had the push I needed and well, the universe definitely gave me the push I needed right there. And I was like, Alright, let’s do this. So I started to teach people how to put themselves on podcasts, which I really enjoyed. But with that, I just had a lot of people that would ask me, but could you just do it? And so eventually, I started to do it private work for people one on one. And that grew into the agency that we have today.
Haylee Gaffin
Okay, that’s so awesome. I also took my business, like kind of exploring in 2020, during the pandemic, and ended up leaving my full time job and moving into this business full time. So I totally relate to that. Yes, since since you are an expert in this field, I would love to know, from your perspective, what are a few things that podcast guests should avoid doing in order to be a great guest.
Christina Lenkowski
I think in order to be a great guest, one of the biggest things that you should avoid doing is not doing your research. You know, I know that most people that are listening to you here have their own podcast, and they know what it’s like to have a guest come on their show that is completely unprepared that does not know what they’re even here to talk about who your audience is, you know, anything like that. So I think one of the best ways that you can be a really great guest is to do a little bit of research beforehand. And I’m not talking like hours or you know, anything like that. But, you know, hopefully you did research before you set the actual pitch. But I always like to, before, I’m going to be on a show, listen to at least one episode of the show, like within the day or two before I’m going to be a guest. And not necessarily the latest episode. Like sometimes I’ll go back a couple months and be like, Oh, that looks like a really like something that genuinely interests me go look at a topic listen to that episode. And when I mentioned that to the hosts, like, I can’t even tell you how many times they’re blown away, because so many people do not take that
Haylee Gaffin
time. Yeah, I love that research is so important. Especially like I’ve gotten pitches before, of things that just don’t make sense to my audience.
Christina Lenkowski
No, yeah, for sure.
Haylee Gaffin
I’ve also gotten pitches. I’ve probably talked about this on the podcast before I’ve gotten pitches from podcast production companies, which are trying to pitch me on taking over the production of my show. Did you listen to my show? Because it does say, I’m a podcast production company.
Christina Lenkowski
I have the same thing happens when I see it. So this just happened last week, someone wrote me they’re like, I heard you on such and such show. I would love to get you booked on shows. Like literally I wrote them back. And I was like, this is literally what my agency. Like. That’s what I did listen to that episode and enjoy it. Yeah, exactly.
Haylee Gaffin
No, I love that. I love research, though. And that being like, a way for someone to prepare and be a great guests. So what are a few things that would set guests apart on podcasts?
Christina Lenkowski
Well, definitely the research, like I just mentioned for sure. The other thing that’s really going to set you apart is what you do after the recording is done. And what I mean by that is when Haley and I are done here, we’re going to click and on Zoom, right. And I am going to sincerely thank her for having me on the show. And I want you to always be coming from as a podcast guest as a place of gratitude. Because again, a lot of you are hosts, you know how much work goes in to putting a podcast on when a guest comes in? Yes, there’s an exchange of value. I’m going to bring some awesome insights and ideas for your audience and stuff like that. But really, the hard work is the host what they’re doing, getting that all edited getting that out there into the world. And so I want to make sure that you’re really have that attitude of gratitude when you hit done on the podcast recording. The other thing that I do after that is ask them Okay, now how can I support you? Would you like me to, you know, come and teach in your group and your masterclass. Do you want to do an Instagram Live when this episode goes live, to help promote it? What are those ways that I can also show my support for you and you You know, keep that relationship going. And I think that that’s a really great way to set yourself apart. Because, again, as all y’all know, there’s a lot of people that hit end on record on Zoom, never to be heard from again. And so I think that it’s really important that you really make it clear like, I’m here, I want to keep this relationship going. I appreciate the time and what you’re doing by having me be as a guest on the show.
Haylee Gaffin
I love that. And especially something else that I thought of when you were talking was when guests you know, hit end and they’re done. I want to encourage listeners, if you are guests on shows, make sure you share about the episode that you were on, yes, your audience. Because I have clients all the time who they do. I mean, they put in a lot of either money or time into getting their podcasts produced, getting social media graphics, created marketing their show, and it hurts them so much when a podcast guest doesn’t share about their episode, because a lot of the success in a podcast comes from word of mouth, and comes from people trusting that the person that was a guest on the show is someone that they know, and that they love that they want to go listen to it. And then that’s how their show grows. Exactly. If you are a guest, make sure that you’re sharing any assets they provide you. And even if they don’t assemble, like share from the Spotify app, or a screenshot from Apple is a perfect way to do it as well. I
Christina Lenkowski
love that you brought that up, because it’s such an easy thing to do that so many people just don’t do. And sometimes I’ll go on, I’ll be teaching or so like that. And people will be like, Yeah, well, that’s great, you know, host send you the stuff. And I’m like, Well, honestly, some send you stuff but like, less and less are? Because the fact of the matter is most people don’t share it. Yeah. Time to create assets and to do this stuff. And then why would they continue to do that? If their guests aren’t even sharing, you know, and stuff like that. So take advantage of that stuff. I love when people sent me that stuff. I do ask them to let me know when the episode goes live, though, so that I don’t forget to share it. Because I do my social media and have someone else that does it. You know? So like, I’m like, Thank you for sending all this, you know, because you also let me know when the episode goes live. And I know that that’s an extra step for them. But I want to make sure that I share that information when it goes live. Oh, yeah,
Haylee Gaffin
absolutely. I like to plan. I mean, I’m a planner, we know when this episode’s going live, I know when my next probably 10 episodes are going live. And so I like to tell people, This is my plan date, things can come up, it can change. But that’s my plan date. My goal is to get assets to them as soon as I can. And then from there, I’m going to send that reminder email. So hosts, if you’re listening to make sure you’re you’re sharing that content, you’re sharing those dates, all of that important information. But speaking of guests, and hosts, a couple months ago, an article came out about podcast guests getting paid to be on a podcast. And I’d actually love your take on this concept from both the guests being paid and or the guests paying to be on a show and that perspective.
Christina Lenkowski
Absolutely. This is something I really get on my soapbox about. So tuck in Everyone get ready. Because I think this is a really important topic for people to be talking about right now. So from the guest perspective, okay. There. Well, actually, let me back that up. Okay. Let’s start from the podcast host perspective. So as a podcast hosts already talked about it, you’re spending a lot of time and in some cases, money to get your podcasts up, running consistent, all that stuff. All that takes a lot of effort, right to get it done. So I completely understand the interest in charging people to be a guest on your show, right? Like you’re like, Well, I mean, I’m doing all this work to market them, like seems fair that they would, you know, pay and you know, I’m not talking to an exorbitant sum, but let’s say like a few $100, to be able to get in front of my audience, I completely understand that point of view, I really, really do. But the thing is, ethically, the second that you money is exchanged, that becomes an ad and no longer earned media no longer publicity. And that means that it said there’s a whole new set of rules that goes around that, okay. There’s also a whole new set of things that that person can ask from you like, what exactly are your download numbers? What are you going to do for me, if I pay this amount of money, all these types of things. The other thing is you are really not doing a service to your listener. And the reason for that is they for the most Most part, I don’t know that that’s been paid for. Now, if you decide that you are going to ask guests for payment, and you are going to be really upfront and honest about that, then that means that you’re going to disclose multiple times throughout the show that this guest has paid to be on your show, or they’re a sponsor of the show. They’re an advertiser on the show. And you’re, you’re telling people that explicitly multiple times throughout the episode, not just at the end, you know, not just at whatever, that’s what the FTC is, their guidelines are that multiple times, you are saying that this is a paid episode. That way your listener is crystal clear that okay, this person has paid to be on here. They’re having a conversation. It’s almost like an advertorial, right? Like, you’re having a conversation and stuff like that. But they know that perspective. And I think that that’s really important for you to realize is, this is what happened in social media 10 years ago, with the rise of the influencer. So what happened was, people started to just promote things, right, like these, quote, unquote, influencers would come promote a product in no way disclosing that a company had paid them to promote that product. And so people assumed that this was just a product that this particular person liked. And it was something that they really believed in. And that caused sales to happen when people then found out that they had been paid by this particular company. All hell broke loose. You know, people were like, well, now I don’t trust a single thing. You have to tell me, you know, I don’t trust the single thing that you said, because I thought that you were doing this because you truly believed in this product. And the FTC came down really hard on social media, that’s when you have to start putting hashtag add, hashtag sponsored those types of things in your ads. And you definitely still see that today that people have to do that. And that will happen to podcasts as well. There will come a time when the FTC is gonna go, Okay, if someone has paid to be a guest on your show, you need to be disclosing that. And there will be ramifications. If you’re not, I don’t know if that’s going to be a week from now. I don’t know if that’s going to be a year from now, two years from now, I have no idea. But I think that you always want to be on the right side of that ethically, no matter what, you are going to be able to be crystal clear with your listeners. Hey, I have never paid someone to be a guest on my show. Or never had someone pay excuse me to be a guest on my show. And again, if you do, you’re going to disclose a lot. That’s a different story. And that’s okay. Yeah. Now, as a guest, get asked, you know, because that happens, a lot of times we pit or I shouldn’t say a lot of time, but sometimes we pick shows, and we have no idea that they have a paid pay to play essentially policy, because they don’t disclose. Yeah. So then when someone writes us that this just happened the other day with one of my one of my publicists, someone was like, Yeah, we have a $350 fee, or whatever to, you know, to have people be on our show. So the question that we ask always is, well, how do you disclose this, and we’ll usually give a couple lines, like as the FTC states that are that are out of debt. So before we even consider passing this along to our client, we need to know the exact ways that you disclose this information. We also then would want to know exactly how many downloads you have exactly how many this or that most of the time people don’t write us back, or they waive the fee. Okay, but not even if they waive the fee, we typically don’t work with them. Because we then also know oh, well, but every one of your other episodes have been paid for and you’re not being ethical about that. Yeah. But so that’s definitely my thoughts on this are basically just don’t even in my opinion, it is not worth it, to try to ask your guests to pay to be on your show, I think that you are going to have a completely different point of view from your consumer, they’re just going to then see you as essentially a show just, that’s an ad, or you’re they’re going to find out that people are paid to be guests on your shows, and you weren’t telling them and they’re going to lose all trusting you your brand, etc. So I really don’t think it’s worth it. There’s plenty of other ways to monetize your podcast that don’t involve that. Again, I get it. I also understand that they probably heard from someone else that they started doing that and they’re like, oh, that sounds like a really good idea. And so just know that like with Haley and with other people, they can tell you other different better ways that you could be monetizing your show.
Haylee Gaffin
Yeah, absolutely. I am so glad you said that. And you shared that perspective, because I have I mean, at one point I was pitching for a client of mine just to get her on shows that she was really Yeah. And growing her brand. And I don’t I don’t anymore, I send them to you. But I’m free to do it. At that time, like I came across an application in it, and I had listened to this podcast so many times. And it’s a huge, I won’t like drop the podcast name, but it’s a big podcast out there. And I went to apply. And at the very, I finished, like I had completed the application. The very last box said, I agree to pay $5,000 to be a guest on this podcast. I was like, Oh, I just wasted like 20 minutes filling out this application for that.
Christina Lenkowski
And now I don’t look at this show the same, I’m guessing. Yeah, as well.
Haylee Gaffin
I don’t listen to it. Because now I know, they’ve never disclosed that they were
Christina Lenkowski
I bet I know what show you’re talking about. I’ll as well check.
Haylee Gaffin
It’s it’s one of those things where like, I mean, I get it I, every client that I have, if they want to monetize, my recommendation is if they don’t have something in their business to monetize with, then they need to go to ads. And how do you charge for ads that the podcast industry is crazy about ads in that they are so cheap? For the like for the ad the sponsor to get a placement? Yeah, it does not benefit the podcast hosts and all the work they’re putting in. So my recommendation to my clients is, if you cannot cover the cost of outsourcing to me, I don’t want you to put an ad on your show drive traffic to your business. Don’t worry about monetizing in a way that’s not going to cover your bottom line costs. But I just I couldn’t imagine having the guests pay. I think yeah, as as a producer, I just know how much my clients put the strategy behind their business into their podcast. And essentially what most of my clients, I will say most not all, most of my clients, if they were to have their guests paid to be on my show on their show, they would be paying for a platform to drive business to someone else’s brand, not to the guest brand it would be to their own. So I don’t know, I I go back and forth on this, like the whole pitching concept of paying. And it’s rough, because I know the money that goes into it. But I also know like, the the value behind just being an honest podcaster too. So
Christina Lenkowski
yes, yes. I mean, having a podcast is all about building and strengthening your brand. Right? So really a couple $100 worth having every buddy that’s listened to you then not trust you anymore. And what you’re going to say, and it doesn’t matter if it’s $20 or if it’s $2,000. If any money is exchanged, then again, it goes into the ad territory. And yeah, just in my opinion, it’s just not definitely not worth it.
Haylee Gaffin
Yeah, well, I appreciate you sharing about that, because I know you shared about it on Instagram a while back. But like started this whole conversation. I was like I’ve seen anyone talking about this yet. But since we’re talking about pitching and a lot of our our listeners are both hosts, but also they are hopeful to be host one day or even just considering pitching themselves because host convention themselves too. Yes, yeah. So if they are thinking about pitching, what is the number one piece of advice you would give them?
Christina Lenkowski
One piece of advice I would give is be strategic. And that might seem like a real no brainer to people like they’re like yeah, obviously. But I think that a lot of a lot of people just kind of try to get on whatever shows they can write. They just kind of like reach out to maybe their friends and their acquaintances and stuff like that. And that’s all good like it you’re that’s okay to do that. If you know, like, Okay, this might not necessarily move the needle of my business, but it’ll be really fun for me to be on this show and I want to do it or it’ll help me practice honing my message right before I start to go out to some bigger shows. All good. I’m not saying don’t be on other shows. It’s all a plus. But if you’re doing it to actually move the needle in your business, then you need to be really specific about the shows that you’re trying to get on. And the main thing you want to be thinking about is your ideal audience member your ideal customer, right, and be trying to get in front of shows that are listened to by those people. Now one thing I want to be clear on do not get caught up in the size of the show. I think this is a big mistake that people make a lot of the time. They’ll be like, well, we don’t know the download numbers. So you’ll you’ll find this as your guests like you know the day Little numbers as a host of your own show. But you also know that that’s not public information. And so that means that when we’re pitching a show for a client, we don’t know how many downloads that show gets, we’re going off of the quality of their show who is listening to their show? You know, maybe there were some reviews that they have excetera. And I think that this is that this is important to know is like, focus on the audience. Because you know, I’ll hear from someone like, they’ll be like, well, it’s a pretty, you know, I think that it’s a pretty small show, like, maybe they only get like 50 or 100 downloads a week, like, I don’t know if it’s really worth my time. And I’m like, Well, are they your ideal customers? And they’re like, yeah, and then I’m like, wow, is taking like one hour of your day, not worth your time. If someone were to write me and be like, hey, Christina, will you come speak to an audience of 50 of your ideal customers at this event that we have going on? Girl, I’d be booking that ticket, booking that hotel room, like I would be there. And you need to think about that you are getting there uninterrupted. Listening, there is a stat out there 85% of podcast listeners listen to the entire episode. So you are able to get it all out there, lay it out there direct people exactly where you want to go. And I just like, that is a big mistake. I see people see because they’re just like, well, I just want to be on the big. I want to be on this big show. And we on this big show, unbeknownst to Okay, well, you got to be on a lot of other shows. Before you do that. So be strategic and be getting in front of your right audience, no matter the size.
Haylee Gaffin
Oh, yes, I live and have to tell this to podcast hosts or like people who are in the process of launching when they asked me what good download numbers are. And I always have to say, it’s going to be based on your goal. Like, if your goal is just to grow a huge podcast, then high podcast downloads are going to be important to you. But if your goal is to drive, you know, traffic to your business, or to sell a product or whatever 20 downloads is not a bad number, like I wish people could. Well, it takes a lot of getting in it and having those 20 people and only those 20 people listening and then selling a product and being like, oh, okay, it does work. Yeah. So no, I’m glad you said that. And then I was kind of shocked that your answer was strategy. I don’t know what I was expecting you to say. In regards to like, what your tip would be or what the number one piece of advice would be. So strategy is I mean, I’m so glad you said I did not when I first started getting on podcast as a business owner, I didn’t have a product to send them to all I have her services, which is fine. Like, I didn’t know how to capture that person in that right. Yes. Once you’re done with that you can’t like once you’re done, we’re kidding. Walk it back. Yeah, exactly. Yeah. As soon as I jumped off my first interview, I was like, I told them where to find me. But I didn’t offer them anything. Like there’s no freebie. There’s no sell. There’s nothing. So I love that you said that because I definitely approach it the wrong way. And I mean, I learned my lesson very quickly. I have a freebie in case I don’t have something I’m launching. But I’m glad you said that about strategy, because that is so, so important. And I see it happen all the time in my clients, guests that come on the show. And they they leave you with nothing. And it’s something I’ll like even reach out and say, hey, you know, I saw you have this freebie. I’m gonna link it in the show notes today, in case someone goes and reads the show notes because I think it’s valuable and you can grab them. And but in case you want to mention it for future episodes, here you go.
Christina Lenkowski
I love that you do that. That’s awesome. Because I have people that talk to me, I call them I have a persona for this in particular that I talked about. And it’s unsure this works. Ursula forgive me, I was just a Disney. But I think that it’s really important to understand that I’m sure this works. Ursula has probably been on some podcast before, but she had no idea what she was doing. There was no strategy behind it. It was very much just like when people say I need to get on pocket. So I’m gonna get on podcast, and going and not talking about the things that really matter to her business and to your point, not having a really strong call to action to get people you know, on her list in her funnel, following her on social, all those types of things. So I couldn’t agree more. And I mean, it’s true for me, it’s my number four strength and strike fighters strategy, like that’s what I’m all about. But I do think that it’s it’s what makes publicity and a lot of this type of stuff worth it is for you to really put strategy behind it and not just be wasting your time on on things that don’t really matter.
Haylee Gaffin
Yeah, I appreciate that. And speaking of strategy and all of that, I really do appreciate you coming on today. How can our listeners connect with you? What is it that you offer one on one. Is there anything that you want to tell our listeners about?
Christina Lenkowski
Absolutely, it’d be really awkward if I didn’t have a call to action. Talking about all that. And then I’m like, Well, I don’t know, just know we, what I have that I love to direct people to is that podcast publicity quiz.com. And it’s a really fun interactive quiz where you can figure out what the next best route is for you, whether that’s learning how to do, I guess, pitching yourself, you know, or potentially having our team do it on your behalf. So we offer a service, which is our pitch broker service, that is really the bread and butter of our business, where we pitch on behalf of clients, we take that strategy, we really, you know, get them in front of their ideal customers. And if that sounds like something that you would be interested in, then the podcast publicity quiz.com is a great way to get there. And you can apply for that service there as well.
Haylee Gaffin
Awesome. Yeah, we’ll make sure to link to that in the show notes, along with all of your social and your website, too. I appreciate you coming on today. And I’m really excited to see what everyone starts to pitch themselves and really think about getting on other podcasts after listening. So thank you so much, and we’ll see you next time. Hey, y’all, thank you all so much for listening to today’s episode. I hope you enjoyed it as much as I did. Christina is just full of knowledge in the publicity and pitching world, especially when it comes to podcast. If you enjoyed today’s episode, I think you’re gonna love the training inside of MIC CHECK society that Christina is doing this month. It is now available in the MIC CHECK society dashboard, which you can get access to at Mic check society.com Make sure you head to the shownotes for today’s episode to get links for everything mentioned. And you can get access to my check society as well. See you next time. This has been another episode of The clocking in podcast. You can find the show notes for this episode and more at Gaffin creative.com. Thank you so much for your listenership and support. If you love this episode, I’d be so honored if you leave me a review in the Apple podcast app. Until next time, I’m your host Haylee Gaffin clocking out.
