A major step to growing your podcast’s audience is transcribing your episodes. A transcription of your podcast is simply the audio of your content converted to text. This can be done manually, by typing word-for-word the entirety of every episode, or automatically by using a service like Rev.
Transcribing your podcast has impactful benefits: making your content more inclusive, boosting search engine optimization, and repurposing content.
Accessibility for Your Podcast
Creating a transcription of your podcast will make your content more accessible to a broader audience. Audio only shows exclude those in the Deaf and Hard of Hearing communities, providing this word-for-word transcription of your content gives individuals in those communities a way to access your show. In addition to those communities, you are also providing access to non-native speakers of your language and others who simply need a way to follow along with your content. Listeners are able to read what was said in a particular episode in order to fully comprehend, or look further into a point discussed.
Search Engine Optimization
A transcript not only benefits your listeners but also benefits you! Search engines have difficulty sorting or filtering audio-only content. Transcription of the audio makes your podcast more searchable. Search engines are able to analyze the text, find keywords or phrases, and make your podcast more discoverable. Users searching for a specific type of content that matches yours will be able to find your podcast easier as the search engine will understand the content more thoroughly. This can create new listeners and build your audience!
Repurpose Your Podcast Content
Repurposing content is crucial to building a wider, more diverse audience across platforms. Your podcast’s transcription can be a great tool in repurposing the content of your podcast. This transcript can be edited and reformatted to become a secondary blog post that ties back to other content on your site. Additionally, quotes can be pulled from the episode’s text to become posts promoting your podcast across many platforms. Through this, you can reach audiences across a variety of platforms that you were not able to reach before.
How to Get Started
How do you begin to transcribe your podcast? One option would be to do so manually, this process can be tedious and overwhelming. It’s recommended to use an automatic service that will take your audio and convert it to text. There are many options online, yet for accuracy and convenience, we recommend Rev. Their team of humans working with speech to text AI listens to your audio and within 12-hours provides an accurate text transcription (but I typically get mine back in just a few hours).