After hours of dreaming, creating, and perfecting your brand new podcast, it’s finally time to launch it! But hold up: you can’t just hit publish and expect your podcast to explode. For your podcast to reach the ears of your dream listeners, you need to build a podcast launch marketing plan.
I’m going to walk you through my podcast launch strategy below!
Why You Need a Podcast Launch Plan
Create a Launch Team
A launch team can help get the word out about your podcast leading up to the release and on launch day. Your launch team should be made up of your colleagues, friends, family members, clients, and students.
If you already have an email list or Facebook group from your business, you can also find launch team members there. The most important thing is that they are excited about your new venture and want to help it succeed.
Getting your launch team to subscribe, download, and listen to your podcast right away will automatically boost your engagement. You can also have them leave reviews to make your podcast easier to find. Finally, arm them with graphics that they can post on their social media to promote your launch.
Create Launch Assets
For a successful launch, you want consistent and powerful graphics that you can use to promote your podcast. You should also craft announcement newsletters for your email list to give them the inside scoop. All of these materials fall under the category of launch assets. The more assets you create to support your podcast, the more you will cement your brand’s look and message.
Build a Solid Launch Plan Timeline
There’s an art to podcast launch marketing plans. You don’t want to start promoting your podcast too early so that you lose people’s interest, but you also don’t want to wait until the last minute. I recommend that you reach out to your launch team members 15 days before your launch and post a podcast trailer 10 days before release day.
Get My Podcast Launch Marketing Plan Today
For a full launch plan timeline, email templates, marketing asset ideas, and more check out my Podcast Launch Marketing Guide! It includes my step-by-step guide, checklists to keep you on track, and my best launch day advice. Grab your Podcast Launch Marketing Guide here!