There are so many channels to create and produce content today, and as a business owner, you may feel overwhelmed. Do you need to publish content on every single platform, or is it better to focus on one?
If you already host your own podcast, I’m going to tell you about easy ways to repurpose your content on YouTube. But first, let’s dive into the differences and similarities between the two platforms.
Podcasts vs YouTube…or both?
The main difference between these two types of content is that podcasts are audio only and YouTube videos are both audio and video. Podcasts are easier to listen to on the go, whereas viewers need to sit down and watch a video on YouTube.
Both mediums have their perks, so which one is right for you depends on a few factors. However, you don’t have to choose between them. A ton of podcasts now film their recording sessions so that they have both an audio-only version for the podcast and a video for YouTube.
Examples of Video Podcasting:
- Jay Shetty interviewing Simu Liu for the On Purpose Podcast
- Shawn Mendes on the Man Enough Podcast
- Mayim Bialik interviewing Danica McKellar on Bialik Breakdown
If you record your podcast interviews on Zoom, then getting a video version of it is as easy as recording your meeting. However, if you host your interviews in person, you’ll need a camera and a good setup.
Video podcasting may not be right for you if your audio recording usually requires a ton of edits. You’d have to spend time (or outsource) editing the video version as well so that they match. If you don’t like being on video, podcasting is a great medium for you [link to introvert blog].
The Perks of Video Podcasting
Posting video podcasts on YouTube get your episodes out to a different audience that may not listen to podcasts. Plus, some followers prefer the video format so that they can see what the speakers look like.
Video podcasting is also a great way to make your podcast more accessible since you can add closed captions.
Lastly, since YouTube is owned by Google, the more videos your post, the better your SEO and brand recognition gets.
How to Repurpose Podcast Content
If posting your entire podcast episode on YouTube isn’t for you, there are still ways to utilize video podcasting and get the perks. You can repurpose your podcast content by simply posting short clips from your episodes as teasers. This way you still get out there on YouTube, and you also drive traffic to your podcast. Glennon Doyle does this well with her podcast We Can Do Hard Things.
If you’re going to take this route, it’s also important that your podcast content and your YouTube content are different so you can get the most out of both algorithms. Do you have any sections of your guest interview that didn’t make it into your podcast episode? You can post that bonus content onto your YouTube channel.
Utilizing the new YouTube shorts feature is another great way to publish original content that promotes your podcast. Another easy YouTube video idea is to do a Q&A with your audience. The more you diversify your content, the more your audience will follow you everywhere.
How to Succeed on Both Mediums
Video podcasting might sound as easy as posting your filmed podcast episodes on YouTube, but there’s more to it than that. Each medium has different best practices, which means you can’t use the same strategy to succeed in both of them.
For example, YouTube requires that your videos have a hook. They also have different standards for titles, so an episode title that works for your podcast might not work on YouTube. To succeed on both platforms, you need to learn how each one works and approach them both with a unique strategy.
Keep in mind that if you want to monetize on both platforms, there will also be a different process for each one.
Is Video Podcasting Right for You?
Video podcasting has great perks when it comes to growing your audience, but it also requires extra leg work. Whether or not it’s right for you depends on if you feel like you can take it on.
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