Podcasting & Business Insights
Recent Episodes
224: Your Business Strategy Should Be Driving Your Podcast—Not the Other Way Around
What if the biggest reason your podcast isn't producing business results has nothing to do with your content? In this episode, I'm sharing one of the biggest lessons I've learned after leading the first official cohort of Podcasting for Business. I went into the...
223: The Problem With Being Known for One Thing in Business (And How to Evolve Your Brand)
What if the thing you're known for is actually limiting the impact you're meant to make? For a long time, I believed my business was about podcast production. And while podcasting will always be at the heart of what I do, I've realized something much bigger: I've...
222: How to Create Content for Your Podcast When Your Business Is At Capacity
There comes a point in many businesses when the calendar is full, inquiries keep coming in, and the pressure to market feels unnecessary. At first glance, it seems logical to put content creation on pause. If you're not actively looking for new clients, why keep...
221: Why 5-Minute Podcast Episodes Can Be More Powerful Than 30-Minute Ones
Do you think you can make the same impact in a five-minute podcast episode that you could in a 20-minute one? It's a question I've been thinking about lately because, as podcasters, we often equate longer episodes with more value. We convince ourselves that we need...
220: 5 Permission Slips Every Podcaster Needs to Build a Sustainable Podcast
What if I told you that one of the smartest things you could do for your podcast is actually publish less? I know that sounds backwards in an industry that constantly tells us to be more consistent, create more content, never miss a week, and stay visible at all...
219: Five Things I Wish More Podcasters Knew in 2026
Five years ago, I celebrated every podcast milestone. My first episode. My first 100 downloads. My first anniversary as a podcast host. Every achievement felt worth recognizing because each one represented progress toward something I was building. Then this year,...
Welcome to the Clocking In with Haylee Gaffin!
Clocking In is the podcast for podcasters, entrepreneurs, and professionals making their way in the working world, while building their own personal brand in the podcasting industry. If you’re a podcaster (or even just dreaming about launching your own podcast someday), this show was built to help you merge your love of conversation, education, and business.
Join Haylee each week to hear stories and advice on life, entrepreneurship, business, and podcasting! Haylee Gaffin is the owner of Gaffin Creative, a podcast production company for creative entrepreneurs.
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RESOURCE HUB FOR BEGINNERS
Focusrite Scarlett vs. Focusrite Vocaster: Which Audio Interface Is Best for Podcasting?
If you're planning to start a podcast, one of the most important pieces of equipment you'll need is an audio interface. While microphones tend to get most of the attention, an audio interface is often the piece of gear that makes professional-quality podcast audio...
3 Simple Podcast SEO Tweaks That Can Boost Your Listener Count
You’ve got great content. You’re consistent. You’ve nailed your message.But your listener count? It’s not moving much. Here’s the secret most podcasters miss: your discoverability isn’t just about marketing. It’s about Podcast Player SEO (PSO)—how well your show...
How to Use a Private Podcast as a Lead Magnet or Digital Product
There’s a new wave happening in the podcasting world—one that blends education, exclusivity, and conversion strategy in a single, powerful format: private podcasts. Unlike your public podcast, a private podcast isn’t available on every platform. Instead, it’s...
BASED IN CHATTANOOGA, TN
Gaffin Creative is a podcast production company that empowers creatives to share their voice while growing their brand.
