Is it time to hit the reset button on your podcast? It can be easy to miss when things need to be revisited within your podcast. Today we’re walking through what it looks like to hit the reset button on your podcast and when you know it’s time to reevaluate it.
Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.
Mini Podcast Audit Challenge
If you have a podcast, don’t miss out on our podcast audit challenge, happening August 16-18th!
Details about the Challenge Day 2
Details about the Challenge Day 3
Mic Check Society
Today’s episode is brought to you by Mic Check Society, a community for podcasters. Each month, I’m dropping an exclusive training, hosting a monthly hot-seat call and coworking sessions, plus you’ll get access to our members-only Slack channel to connect with and network with other podcasters! Make sure you head here to get your name on the waitlist and be the first to know when we’ve launched to the public!
Check out the Show Notes:
What is a Podcast Audit (2:02)
Mic Check Society (2:30)
How to Know When To Audit Your Podcast (3:44)
– You’ve Lost Motivation to Create Content
– You are Burnt Out on Creation of Marketing
– You aren’t Seeing Growth
– Your Podcast isn’t Serving Your Goal
– You’re Not Sure Who You’re Serving
– You’ve Pivoted Away From the Reason You Started
Where Should You Get Started? (6:30)
What the Audit Challenge Covers (7:02)
Join Mic Check Society
Now, if you’re using a podcast for your business and are looking for a resource to help you continue to grow your podcast in a way that serves your business, make sure you jump on the waitlist for Mic Check Society.
Links Mentioned In Today’s Episode:
Mic Check Society
Mini Podcast Audit Challenge
Review the Transcript:
Is it time to hit the reset button on your podcast? While you may be in a rhythm with your podcast fans, you can sometimes miss when things need to be revisited. So today we’re walking through what it looks like to hit the reset button on your podcasts. And when you know it’s time to reevaluate it.
Hey, y’all, welcome to the clocking in Podcast, the podcast for entrepreneurs and professionals making their way in the working world. I’m your host Haylee Gaffin. This podcast is produced and brought to you by Gaffin. Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffin creative.com. Plus, you’ll also find resources, show notes and more for the clocking in podcast. So let’s clock in and get to work.
Friends, we have hit 75 episodes here on the podcast. That is 75 weeks of content, which is mind blowing to me, but today’s episode is brought to you by my mini podcasts audit challenge, a free three day challenge to help you hit the reset button on your podcast. In this mini podcast audit challenge, we’ll walk through the essentials of auditing your listener facing assets. Come join us for the next three days. Because this starts today, as we go through some of the most important steps to getting started with your podcasts audit. When you sign up for the challenge, you’ll get access to a challenge dashboard where each morning of the challenge a private podcast episode that covers the daily challenge prompt will go live. Sign up today at Gaffin creative.com.
Forward slash audit. So as podcasters there will be times when we want to revisit or refresh our podcasts because they’ve grown stagnant. This could be due to a number of reasons. But that’s why I think it’s important to hit the reset button on your podcast with an audit. So first things first, I want to congratulate you on hosting a podcast long enough to have to hit that reset button. You’ve continued to show up for your audience. And now you’re at a place where you want to continue to serve them better. So the best approach to hitting this reset button is through that podcast audit. And a podcast audit will walk you through all of the major components of your show. From the essentials to the podcast content, to the production to the marketing and even a few big picture items. You want to make sure that with any audit, you’re continuing to serve your audience but also yourself as the host. Now when we come back from the short little break, we’ll review a few reasons why you may want to do an audit on your own podcast. Hey, y’all, I had to interrupt today’s episode because I have a really exciting projects launching soon.
So for years, I’ve longed for a place where my clients and other podcasters could come together to build a community while also gaining expert knowledge through trainings, hot seats, silent co working and collaboration with others. Well, it’s officially happening in just a few short weeks, might check society will be open for enrollment to the public. What’s my check society? Well, it’s an educational community for podcasters built by podcasters. That’s right, myself and my current clients are mapping out exactly what we want in this community. So make sure that you’re on the waitlist for Mac check society. So you’re the first to know when it launches, and you get access to our very limited founding member rate. Once those founding member seats are gone, the price is going up. So head to Mic check society.com or head to today’s show notes to get on the waitlist. All right. Now let’s get back to the ship. All right, now let’s walk through a few signs that it is time to audit your podcast. The first one is you’ve lost motivation on creating content for your show. And this is so easy to come by because creating content on a weekly basis especially is a lot of work. It is a lot of ideas and a lot of prep that goes into it.
And it’s easy to lose that motivation. But is there a reason why a podcast audit can tell you that it can walk you through the steps of figuring out what’s working in your show and what’s not. And oftentimes, that leads into understanding why you are burnt out on creating that content. Additionally, another reason is that you are burnout on creating content or even marketing the show. So there are a few reasons why you may not be marketing your show as well as you could have an an audit will help you uncover that as well. A third reason is that you’re not seeing the growth in your listenership or the downloads that you want to see or even subscribers, making sure that you are serving the audience or even getting in front of the right audience is another reason to consider auditing your podcast. Now the next thing is that your podcast isn’t serving your goal the way you thought it would. So you have a goal in mind for your podcast and you may may not actually be serving the goal with your podcast, because you’re not strategically planning for it. In the audits that we create here at Gaffin, creative, we want to revisit that we want to make sure that you’re still serving your podcast goal with the content that you’re putting out there. And that you are actually converting people into that.
So another thing to consider is, you’re not sure who you’re serving with your podcast, maybe this has changed, maybe your audience has grown or shifted, or maybe your business has shifted, and you’re now serving a new audience that isn’t in your podcast space anymore. These are all really important things to consider. Another is that you’ve pivoted away from the reasons you originally started your podcast. And this is a valid reason, our podcasts and our business and our lives, they all change over time, and we have to pivot with them. And when you are stagnant in the content that you’re creating, and you’re just going through the motions with your content, in your podcast, you can absolutely lose sight of why you started the show. And if it really even matters. So revisiting that, see how you can make your podcast work for where you are now, whether that’s in your business or your life. Or if you just want your podcast to serve a whole new perspective, there are so many other reasons for you to need to audit your podcast, or signs to look out for it to tell you that, hey, maybe it’s time to revisit these things in your podcast.
But where should you actually get started? Well this week, yes. Today, tomorrow and Thursday, I am hosting a free mini podcasts audit challenge. Each morning of the podcast challenge, you’ll get access to a challenge prompt that will walk you through some of the essentials in your podcast, and what you should consider of each. Make sure you upgrade to the challenge Pro, where you’ll get access to the challenge for one year. Plus, you’ll get access to the challenge workbook to work through each of those prompts. Come join us at Gaffin creative.com forward slash audit. Since today does kick off day one of the many podcasts audit challenge I want to review what we’ll actually be covering. So to start, we’ll review and redefine your podcast goal. And I’m sharing a few examples of those podcast goals how to determine if it needs to be revisited and how you’ll convert people to this goal. Additionally, you’ll review your podcast Name and Description and determine if anything needs to be updated to fit who your audience is.
Or also revisiting your podcasts artwork, also known as your podcast cover to make sure that you’re standing out in the sea of podcasts that are out there. And lastly, we’ll be reviewing players to make sure your podcast is accessible everywhere. So come join us today at Gaffin creative.com Ford slash audit. It’s a free challenge or you can upgrade to pro we’d love to see you hit the reset button on your podcast to ensure it’s still working best for you. And we’ll see you inside the mini podcasts audit challenge. Bye. been another episode of The clocking in podcast. You can find the show notes for this episode and more at Gaffin creative.com. Thank you so much for your listenership and support. If you love this episode, I’d be so honored if you leave me a review in the Apple podcast app. Until next time, I’m your host Haylee Gaffin clocking out.
Review the Transcript for Bonus Day 2:
Good morning friends, it is Wednesday. And this is not a normal podcast release day. But that’s because we’re here to bring you a little bit of information about this week’s mini podcasts audit challenge. So we are on day two of the mini podcast audit challenge. And it’s not too late for you to come join us, you can head over to Gaffin creative.com Ford slash audit to join us for this challenge, and hit the reset button on your podcast. Now, what are we reviewing today? Today in the challenge, we are reviewing your podcast content. So in this shorter prompt, we’re reviewing the categories, the music and your content topics. So make sure you come join us. And I wanted to also let you know that this week’s mini podcast audit challenge is brought to you by MIC CHECK society, a brand new community for podcasters. If you’ve been around and you’ve been listening to this podcast, you’ve heard a little bit about my check society. And you know that we’re not quite open to the public yet. But guess what? Participants of the many podcasts audit challenge get first access, plus they get access to our founding member rate. This is a highly discounted price tag for our annual podcast community membership. So I want to invite you to come join us get started with our mini podcasts audit challenge even though it’s day two, it’s not too late to join. So head over to Gaffin creative.com Ford slash audit to get started. We’ll see you inside the challenge.
Review the Transcript for Bonus Day 3:
Hey y’all, I cannot believe that we are wrapping up day three of our mini podcasts audit challenge is happening today. And I want to make sure that you don’t miss out on it. So if you have been considering hitting that reset button on your podcast, this is the place to be. Come join us inside of the mini podcasts audit challenge at Nafion creative.com Ford slash audit and I’ll link to that in the show notes as well. Inside the challenge today, we’re talking all about your podcast structure. So this includes rescripting your intro and outro and reviewing the format and structure of your podcast overall. So come join us for day three at Gaffin creative.com Ford slash audit plus you’ll get access for day one and two for the next week. But in case you missed it, I also want to let you know that this week’s challenge is brought to you by Mike check society which is my brand new community for podcasters. Inside might check society members get access to educational trainings for their podcasts, monthly hotseat calls and co working sessions. So if you’re ready to find community, collaborate with other podcasters and take the next steps to ensuring that your podcast is working for you. Come join us at Mic check society.com. Plus, if you’ve been participating in this week’s challenge, then you’re on the right path to doing a full podcast audit. Well inside my check society, I have a full podcast audit ready for you. It takes a deeper dive into what we’ve been talking about this week inside the challenge. And it includes even more. So basically, the challenge is just you know, one of our full podcasts on it. So if you haven’t already join the challenge Gaffin creative.com forward slash audit. And you know why you need to join the challenge because while might check society is not yet live to the public for enrollment. It is going to be live for all of our challenge participants and challenge participants get first access to our founding member rate. These are limited seats for our annual membership and when they’re gone, they’re gone. we’re upping the price after they’re gone. So head over to Gaffin creative.com Ford slash audit, get inside the challenge. Get started on your prompts and join Mike tech society from there. Otherwise you can join us next week. Again, that’s Gaffin creative.com Ford slash audit. See in the challenge.