123: Using Video for Your Podcast (Even If You're Not Using Youtube)

Are you resistant to using video for your podcast? In today’s episode, I’m diving into why I think you need to use video to promote your podcast and ways to do so without becoming a Youtuber. Plus, I’m sharing clever ways that my clients have utilized video for their own podcasts.

Today’s episode is brought to you by Riverside FM:

Today’s episode is brought to you by Riverside FM, the virtual recording studio I rely on for creating studio quality content—both in audio and video. Riverside has become my go-to tool for recording solo episodes, interviews, Mic Check Society trainings, and even taking my calls!

Get started with Riverside FM by heading to https://creators.riverside.fm/ClockingIn and use the code GAFFIN15 for 15% off!

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Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

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Getting Started with Video

Engaging your audience across multiple platforms is key in today’s digital landscape. While podcasting offers an intimate audio connection, adding video can significantly expand your reach and resonance.

I get it – speaking directly to a camera may feel uncomfortable when you’re used to having a conversation behind the mic. But adapting with the times allows us to create more value for our listeners. The good news is utilizing video doesn’t mean you have to become an expert YouTube creator or completely change your approach.

There are strategic ways to integrate video that align with your podcasting goals, resonate with your audience, and ultimately help more people discover your show. Here are actionable tips for getting started with video to boost your podcasting efforts:

Use a recording Studio that captures video
Don’t have a webcam? Use your phone as a camera (put on DND)
Create a visually appealing setup/background

Utilize Video for Your Podcast

Once you have a few recorded episodes with video, generate shareable social media clips using built-in AI tools offered by solutions like Riverside. These will automatically pull short segments ideal for platforms like Instagram and TikTok.

Let’s go over a few low-lift ways you can utilize video for your podcast:

Reels, TikToks, and YT Shorts (and Carousals)
Live recordings in FB or replays for member communities—you can stream through Riverside.
Behind the scenes time-lapses.
Promotional videos beyond Reels—website videos.

Double down on what works while scaling back on areas with less traction. Be patient – it takes time to build communities and track meaningful data. But staying responsive ensures your efforts actively support your goals.

Consider Youtube Once You’re Enjoying Video

Uploading full episodes onto YouTube may help increase visibility. But first consider working with a specialist to optimize growth rather than just posting content without an intentional strategy.

Understand that YouTube has its own unique culture compared to the podcasting space. Key decisions include customizing edits for the platform vs repurposing your audio show, choosing which content goes on YouTube vs your podcast feed, and more.

The right approach depends on your niche, ideal audience and if you already have an established viewership on YouTube. Testing different formats will reveal what resonates best.

Ready to start using video in your podcast strategy? Give Riverside a try and use the code GAFFIN15 for 15% off!

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Important Sections:

Getting started with video (3:29)

Using a recording studio (3:38)

Actually use your camera (4:39)

Create a visually appealing setup (6:07)

Ways to utilize video recordings (7:04)

Adding video to Youtube (7:08)

Reels, TikToks, and YT Shorts (9:13)

Utilizing live recordings (11:54)

Behind the scenes timelapses (14:01)