Are your business goals going according to plan? Now is the perfect time to reflect and reset! In today’s episode, we’re exploring a few ways you can reset your business to ensure it still fits your hope for your business, your life’s needs, and still serves your clients well!
Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.
How to Reset Your Business in the Middle of the Year
As we dve into the second half of this year, there are a few things I’m doing in my business to build a foundation that will guide me through the remainder of the year, which includes resetting my business as a whole. Here are a few of the approaches I’m taking in resetting my business in the middle of the year.
Review where you are in the day to day tasks of your business?
Are there things that you’re doing that aren’t necessary, that you could automate, hand off to someone else, or just eliminate altogether? Let’s look at what this could potentially include:
- Scheduling pinterest or social media
- Writing blog posts
- Formatting website content or blog posts
- Creating graphics from templates
- Billing your clients on a monthly basis – automate this.
Are your existing services still serving your clients and your business?
It’s so important for your services to grow with your business and your clients. Here are a few questions to ask yourself if you’re not sure:
- Are people still booking your services?
- Are any not bringing you the revenue you need to sustain the service?
- Should you eliminate a service offering?
- Should you adjust a service offering?
- Are there any hiccups in your workflows?
Do your business expenses still serve your business?
I just went through each and every expense in my business to ensure that they were still doing what I needed. This meant contractors, products, softwares, etc. Make sure that no matter the tool or contractor that their role is still serving your business and see if you need to make adjustments!
Are your marketing tactics and channels working for you?
Marketing is a whole other ballgame, but I do think it needs to be reviewed in this reset. I know it’s easy to set a marketing plan and either live by it without reviewing success or let it slip week after week until you aren’t really following it anymore. In both cases, you need to reset.
For the case where you’re not reviewing the success, you might be wasting time and resources in your business working on things that aren’t doing anything for your business. I would rather focus on ONE marketing strategy and find success than all of them and not find any success.
In the situation where you let things fall off your strategy and aren’t posting, you may be trying to do too much or not prioritizing it. This is where testing or even hiring help can benefit you greatly.
Is your life well-balanced?
Are you taking the time you need away from your business? I see it so often where business owners live in their business and forget that they created this business for freedom. Next week I am diving more into this topic, how to actually plan for and take vacations in your business, and why they’re important. But think of what you need and mark it off on your calendar so you have to say no to work.
Reset Your Business
Now that you’ve taken a look back at all of these things, I want you to write down three new goals for the rest of the year, with one to three tasks you can completed this week to get you one step closer to them.
Book Your Discounted 1×1 Podcast Audit or Strategy Call
It’s pretty rare that I run a special on my 1×1 audits & strategy calls, but for many of us, July offers the opportunity to reset and reflect. We’re six months into the year, which means it’s time to re-evaluate our goals for business, life, and even podcasting!
If you need guidance on your podcast, want an outside perspective, and are ready to take action on improving your podcast this summer, my Podcast Audits and Strategy Calls are currently discounted by 50% to get you off on the right foot for the second half of the year!
Check out the options below, where you’ll decide which type of call is right for you, what you need to focus on in your podcast, plus you can book immediately for your July call with me!
If you’re looking for a full audit of your podcast, I’d love to perform a full podcast audit for you! I’ll review each aspect of your podcast, build a report, and review it in a 1×1 call!
Book your podcast audit >>
Does your podcast need strategy in one specific area? My strategy calls are perfect for reviewing your needs, guiding you to resources, and building out your action plan!
Book your podcast strategy call >>
Review the Transcript: