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Podcasting Resources

So you’re ready to jump into the podcasting world? Let’s dive in! Below you’ll find a variety of resources to help you get started! If you’re still looking for more, make sure you head to my podcast production hub to see how I can help you launch and manage your podcast!

Is it Time to Hire a Podcast Producer

Is it Time to Hire a Podcast Producer

When you dream about hosting your own podcast, you think about how much fun you’ll have sharing your message, connecting with your audience, and interviewing guests. What you usually don’t think about is all the time it takes to actually produce a podcast. Several...

4 Ways to Improve Your Podcast

4 Ways to Improve Your Podcast

One of the reasons I love podcasting is because it’s so creatively fulfilling. There are always things you can do to improve and elevate your work.  If you ever feel stuck with your podcast growth or uninspired to keep going, I encourage you to try these simple...

The Cost of Starting a Podcast

The Cost of Starting a Podcast

I still remember how excited I felt about starting my own podcast. After producing and editing podcasts for other hosts, I couldn’t wait to dive in with my idea and bring my own show to life. But before I could fully dive in, I had to figure out how much I could...

Podcast SEO: What You Need to Know as a Podcast Host

Podcast SEO: What You Need to Know as a Podcast Host

As a podcast host, you’ve probably heard about the importance of optimizing your podcast over and over again. Yet, the concept of “optimizing” can have several meanings these days. What does it actually mean to boost your Podcast SEO? Essentially, there’s optimizing...

How Many Downloads Is Good for a Podcast

How Many Downloads Is Good for a Podcast

I truly believe that the goal of podcasting should not be to only amass a huge amount of listeners. However, it’s still important to track and understand your download numbers.  The number of downloads that are good for individual podcast episodes depends on...

How to Get Your Podcast on a Spotify Playlist

How to Get Your Podcast on a Spotify Playlist

Remember when you used to spend hours crafting a perfect playlist of all your favorite songs to burn to a CD for your friends? And then your iTunes player started creating playlists for you and changed your life?  All of a sudden you could easily share your...

5 Reasons You Should Audit Your Podcast on a Quarterly Basis

5 Reasons You Should Audit Your Podcast on a Quarterly Basis

The podcasting industry is constantly evolving and changing, and it’s important that your podcast keeps up. Otherwise, you might not be reaching your ideal audience and bringing in new listeners on a weekly basis.  One way to check the status and quality of your...

What are Podcasting Networks?

What are Podcasting Networks?

Are you confused about podcast networks and how they work? Think of them as a TV network, like NBC, where the network is the umbrella company that hosts a variety of TV shows. Podcast networks are the same: umbrella companies that host individual podcasts. An example...

What is an RSS Feed?

What is an RSS Feed?

Do you want to see updates from your favorite websites in one place? That’s exactly what an RSS feed is for. RSS stands for “really simple syndication,” and the concept has been around for a long time. However, they serve a special purpose for podcasters who use...

How to Find Podcast Guests

How to Find Podcast Guests

Finding a podcast guest week after week may feel overwhelming, but there are simple tricks you can use to make the process seamless.  Do podcasts need to have guest episodes? Technically, no. However, having guests on helps provide your listeners with new...

Your Guide to Understanding Podcast Charts

Your Guide to Understanding Podcast Charts

What does it take to host a chart-topping podcast? Well first, you need to understand how podcast charts work.  Each podcast player has its own chart, and the ranking is determined by its own algorithm. That means that even if your podcast is number three on the...

How Many Episodes Should Be in a Podcast Season?

How Many Episodes Should Be in a Podcast Season?

Have you noticed that some of your favorite podcasts publish their episodes in “seasons” like a TV show? There’s no rule that says podcast hosts have to do this, and some don’t, but using seasons is a great way for hosts to break up their shows. Planning your podcast...

How to End a Podcast Interview

How to End a Podcast Interview

As a podcast host, have you ever gotten so wrapped up in a conversation with your guest that you forget you’re recording a podcast? This is a great problem to have, but it’s still important to be strategic about how you end your podcast interviews.  After all,...

Building a Solid Podcast Schedule with Consistency

Building a Solid Podcast Schedule with Consistency

Have you ever been hooked on a podcast that just disappeared? One week you’re enjoying a new episode, and then they don’t publish a new one for months?  Inconsistency with your podcast schedule is the quickest way to lose an engaged audience. The idea of...

Your Guide to Apple Podcast Promotion

Your Guide to Apple Podcast Promotion

As a podcast creator, you want to take advantage of all the marketing tools you can to get your podcast in front of new listeners. One way to launch your show to new ears is to get it promoted by Apple Podcasts. The editors over at Apple Podcasts are always looking...

5 Fun Ideas for a Podcast Celebration Episode

5 Fun Ideas for a Podcast Celebration Episode

One of the most daunting parts of being a podcast creator and host is coming up with a fresh episode idea every single week. That’s why I always recommend planning your episodes in advance so you’re never left hanging without an idea. Want some easy podcast episode...

What Should I Include in My Podcast Show Description

What Should I Include in My Podcast Show Description

As a podcast host, you want to turn your target audience into loyal listeners with easy, automated systems. One of the simplest systems you can use is your show description.  The show description is an opportunity to welcome new listeners and tell them exactly...

7 Important Links to Include on Your Podcast Resource Hub

7 Important Links to Include on Your Podcast Resource Hub

As a podcast producer, I help all my clients create resource hubs for their podcasts. Not sure what that is? You can listen to this episode of Clocking In with Haylee Gaffin to learn all about them!  Essentially, a resource hub is a landing page for your podcast,...

How to Build Your Podcast Launch Marketing Plan

How to Build Your Podcast Launch Marketing Plan

After hours of dreaming, creating, and perfecting your brand new podcast, it’s finally time to launch it! But hold up: you can’t just hit publish and expect your podcast to explode. For your podcast to reach the ears of your dream listeners, you need to build a...

What Does It Mean to Be an IAB Certified Player

What Does It Mean to Be an IAB Certified Player

If you’re new to podcasting, you’ve probably heard the term “IAB certified” thrown around in the podcasting community and wondered what on earth people were talking about. Even if you are familiar with the IAB certification, you may be wondering if it’s worth it to...

How to Reject a Podcast Pitch

How to Reject a Podcast Pitch

Being a podcast host comes with a lot of responsibility—including deciding who will be on your show. While ideally, you'll reach out to the perfect guests that align just right with your show, there will come a time when you receive pitches that aren't a good fit....

Using Planoly to Manage Your Podcast Social Marketing

Using Planoly to Manage Your Podcast Social Marketing

Marketing your podcast is a vital step in growing your audience! Great marketing allows you to reach new listeners by promoting and highlighting aspects of your podcast. With social media, marketing yourself has become way more accessible. You can utilize your social...

Boosting Your SEO Rankings with Your Podcast

Boosting Your SEO Rankings with Your Podcast

Boosting Your SEO Rankings with Your Podcast Has this happened to you? You put your heart and soul into your podcast, create a rock-solid brand around it, and when you finally release it, your downloads fall flat. As a hardworking podcast host and creator, nothing is...

How to Schedule Interviews with Your Podcast Guests

How to Schedule Interviews with Your Podcast Guests

Inviting guests to speak on your podcasts in an amazing way to share fresh ideas with your listeners. If you usually record solo podcasts, having a conversation with a guest takes all the pressure off of you. You know I love creating workflows, so of course, I’m going...

Is Monetizing Your Podcast Through Acast Right For You?

Is Monetizing Your Podcast Through Acast Right For You?

The decision to monetize your podcast seems like a no-brainer. You’re already putting a ton of time and effort into your podcast, and you love doing it, so why not get paid for it? However, once you decide you want to monetize your podcast, the big question is how...

How to Create a Marketing Funnel For Your Podcast

How to Create a Marketing Funnel For Your Podcast

Does launching a podcast feel like a side project that you do for fun, but not actually something that contributes to your business? It doesn’t have to be that way.  I believe you can use your podcast to grow your business by creating a marketing funnel. With the...

How to Monetize Your Podcast

How to Monetize Your Podcast

How to Monetize Your Podcast Does the idea of monetizing your podcast intimidate you? I get it, but before you push back on monetizing your podcast, I want you to consider the time and investment you already put into it. Making money from your podcast doesn’t have to...

5 Ways to Prepare your Voice for a Podcast Recording

5 Ways to Prepare your Voice for a Podcast Recording

One thing that podcast hosts often overlook is vocal health. When you speak into a microphone for a living, or for your side hustle or hobby, it’s important to prepare your voice.  As a podcast host myself, I’ve developed easy ways to get my voice ready to record. If...

Planning Your Podcast Content

Planning Your Podcast Content

Planning your podcast content in advance gives you the opportunity to ensure your content is engaging as well as effective in accomplishing the goals you have for your podcast. Create a Goal for Your Podcast Whether you’re wanting to start a  new podcast or maybe...

Why Podcast Hosts & Podcast Producers Need to Use a Contract

Why Podcast Hosts & Podcast Producers Need to Use a Contract

Creating and implementing contracts is a part of business ownership that no one wants to talk about, but as a podcast host or producer, it’s crucial that you don’t skip it. Any time services and money are exchanged, there needs to be a contract involved.  In this...

The Power in Podcasting | Quianna Marie Weekly Podcast Feature

The Power in Podcasting | Quianna Marie Weekly Podcast Feature

There is so much power in podcasting, for your brand, your business, but also yourself. My podcast client, Quianna of Quianna Marie Weekly invited me to sit down for a discussion about podcasting on her podcast. I'm honored that Quianna asked me to join her in episode...

Should I Add My Podcast to Facebook?

Should I Add My Podcast to Facebook?

Updated May 5, 2022: Unfortunately, Facebook has officially announced the removal of Podcasts from it's platform. While we're saddened by the decision, we still believe that social media promotion and repurposing your podcast content across Facebook and Instagram are...

Defining Your Own Success: Chasing Simple Podcast Feature

Defining Your Own Success: Chasing Simple Podcast Feature

I'm a big proponent of defining your own success, primarily because my definition of success has definitely shifted over the years. Shortly after I launched Clocking In with Haylee Gaffin, I shared an episode highlighting this and sharing exactly how I view success in...

How to Find My Podcast Download Numbers

How to Find My Podcast Download Numbers

The numbers behind your podcast episodes are important for understanding both the success of your podcast (if your goal is listenership) and in what content resonates with your audience. A few important number to consider tracking around your podcast download numbers...

How to Prepare for a Podcast Interview as a Host

How to Prepare for a Podcast Interview as a Host

As a host, it's so important that you prepare for an interview, just as much as you expect your guest to prepare. Since you are executing the interview, you need to make sure that you are communicating things efficiently to make sure your guest understands what is...

5 Things Your Podcast Listeners Hate

5 Things Your Podcast Listeners Hate

When producing a podcast, hosts need to think of themselves as a listener and make a note of things that can be annoying or distracting to their audience. Identifying these minuscule noises and habits and eliminating them can only help to improve the quality and...

What Does a Podcast Producer Do

What Does a Podcast Producer Do

Producers can take the work off your plate and execute your ideas behind the scene. They help maintain your podcast by editing, scheduling, managing, and bringing your visions to life.  Manage Your Podcast Your producer can keep up with all the nitty gritty...

9 Items to Request on Your Podcast Intake Form

9 Items to Request on Your Podcast Intake Form

Using an intake form helps gather all the assets you need for a guest. This is an easy way to have all your guests' information in one place so you don’t have to scramble to find their information. 9 Items to Request on Your Podcast Intake Form Email address: This...

How To Market Your Services On Your Podcast

How To Market Your Services On Your Podcast

Creating a podcast for your business is a unique way to reach new clients and provide great content to listeners. Your podcast also provides a platform to market your services with ads and organic marketing.  A podcast is a great resource for your business! Not...

10 Ways to Connect with Your Podcast Audience

10 Ways to Connect with Your Podcast Audience

Connecting with your podcast listeners is so crucial these days because people tend to want to have somewhat of a relationship with the people they support. You can also expand the individual relationships you have with your listeners and create a community where they...

How to Prepare for a Podcast Interview as a Guest

How to Prepare for a Podcast Interview as a Guest

Once you've pitched yourself or accepted a position as a podcast guest, it is very important that you put in the work to prepare and provide the best conversation possible. This ensures that you cover all your bases for being a great guest and making the interview...

10 Topic Ideas for Your Business Podcast

10 Topic Ideas for Your Business Podcast

A business podcast should serve the audience, along with the business itself. Look at it this way, if your clients are happy then the company will flourish and bring in more revenue. Many businesses begin podcasts with the intention of educating fellow business owners...

Getting the Most Out of Apple Podcast’s Automatic Downloads

Getting the Most Out of Apple Podcast’s Automatic Downloads

Apple Podcasts has recently improved the listener experience by introducing Automatic Downloads. Listeners are able to easily enjoy the newest of their favorite podcasts wherever they are without much planning ahead. For Podcasters, you can be sure that your listeners...

Three Graphics Your Podcast Needs

Three Graphics Your Podcast Needs

I know just how much time it takes to plan out a podcast and launch. You probably spent a lot of time and care in planning, prepping, and creating your podcast.. or maybe you're just getting started! If you're still in the research phase of your podcast, I have the...

Choosing the Perfect Name for Your Podcast

Choosing the Perfect Name for Your Podcast

So, you're ready to jump into the world of podcasting? You may have a concept, setup, and all of the tools necessary to get started- but have you named your show? This simple step can be one of the most challenging of all! The name of your podcast is your audience's...

Content Marketing for Your Chattanooga Small Business

Content Marketing for Your Chattanooga Small Business

 Content marketing is an important part of growing your Chattanooga small business in today's social media world. Small business owners are finding that traditional advertising sometimes isn't enough- today's audiences are looking for something more. Creating valuable...

Being a Better Interviewer Starts with Your Questions

Being a Better Interviewer Starts with Your Questions

Interviewing guests on your podcast can be such a fun experience, and bring great benefits to your show! Not only do you get to chat with a friend or field expert, you can grow your audience with cross promotion with your guest, and you can add some variety into your...

Using Honeybook to Manage Your Podcast Guests

Using Honeybook to Manage Your Podcast Guests

Featuring guests on your podcast can be a great benefit to your show and a lot of fun! Many podcasters host guests frequently on their podcasts. Yet, many just starting out in the podcast world aren’t aware of all that goes into preparing and planning guest features....

Make Money for Your Podcast through Memberships

Make Money for Your Podcast through Memberships

Do you have a launched podcast that you are looking to make a reliable income from? Creating and sustaining your podcast requires a rather large investment of time and money. Continuously putting out great content for your audience may take more resources than you...

Organizing Podcast Interviews & Setting Your Guests Up for Success

Organizing Podcast Interviews & Setting Your Guests Up for Success

Hosting a guest on your podcast can be so exciting! You as a host have the opportunity to learn from experts with your audience or just have a chat with a friend. Episodes that feature a guest can bring in new listeners as well provide something different to your...

7 Things A Podcast Producer Can Do For Your Podcast

7 Things A Podcast Producer Can Do For Your Podcast

All podcast creators know the amount that goes into the production of a podcast! There are so many small yet important details that add up to create a great show. Whether you’re looking to launch or have been podcasting for a while, outsourcing your podcast production...

How Content Batching Can Streamline Your Podcast Creation

How Content Batching Can Streamline Your Podcast Creation

Creating content for your podcast can be the easiest and simultaneously hardest part of running your podcast—that's where content batching helps. Every creator knows that there are days, even weeks, where ideas come easy and pumping out content feels like nothing. But...

How To Cross-Promote Your Content on Your Podcast

How To Cross-Promote Your Content on Your Podcast

A podcast is a great opportunity for entrepreneurs and creatives to build a relationship with their audience. Hosting a podcast can also become a mode of free marketing for yourself. For those who provide a product or service beyond their podcast content, a podcast...

3 Tools You’ll Need to Produce Your Podcast

3 Tools You’ll Need to Produce Your Podcast

Starting your podcasting journey is a process with many steps. You'll start with the fun stuff- creating and conceptualizing the show. Then you’re faced with the decision of how you’ll produce your show. You could either hire a producer ( like Gaffin Creative) or...

What You Need To Know about Spotify Podcast Rankings

What You Need To Know about Spotify Podcast Rankings

Spotify has quickly grown to become one of the most popular platforms for podcast listening. As they’ve grown, Spotify has updated its podcast charts to help growing podcasts connect with new audiences. A refreshed algorithm and expanded charts provide a larger...

Six Structural Components of A Podcast Episode

Six Structural Components of A Podcast Episode

Your podcast is the place for you to express your ideas, expertise, and really whatever you want. When planning your content you’ll want to structure your episodes in a way most comfortable for you and fitting to your show.  There are a few common ways in which...

3 Things to Include in Your Podcast Show Notes

3 Things to Include in Your Podcast Show Notes

Creating show notes for your podcast is a great benefit for both you and your listeners! Your show notes are essentially the key topics you cover in the particular episode. This is also the place that you can provide resources, social links, and even products you...

How to Monetize Your Podcast with Affiliate Programs

How to Monetize Your Podcast with Affiliate Programs

Podcasting is a great resource for creators and educators in every field.  Creating and launching a great podcast requires some investment. The cost of equipment, membership fees for the necessary programs, any promotions you run, and all the other costs can...

How Often Should You Release Podcast Episodes?

How Often Should You Release Podcast Episodes?

Your podcast is launched! All your hard work has paid off and you’ve released your few episodes. So, what’s next? When planning your show, one major decision to make is how often you will release your episodes.  Your release schedule is totally up to you! This...

5 Things to Include on Your Speaking Page to Pitch Yourself

5 Things to Include on Your Speaking Page to Pitch Yourself

Are you wanting to launch yourself as a public speaker? Or simply looking to land more opportunities on podcasts or at speaking events? The best way to establish yourself as a voice in your field is to provide a speaking page on your site.  A speaking page is your...

How to Build Your Podcast Launch Team

How to Build Your Podcast Launch Team

Ready to launch your new podcast? As your launch day approaches, you’ll want to prepare the tools to promote your new show. One easy and free tool you can use is a podcast launch team!  A podcast launch team is a group of people who will help you promote your...

Apple Subscriptions for Podcast Listeners & Hosts

Apple Subscriptions for Podcast Listeners & Hosts

Apple just recently announced the arrival of Apple Podcast Subscriptions, a service that allows creators to offer unique benefits to paying listeners. There are many features to this new program, many of them designed with the goal of empowering creators.  This...

5 Reasons Why You Should Start a Podcast

5 Reasons Why You Should Start a Podcast

Podcasts have quickly risen in popularity over the past few years. The accessibility of this style of content creates a platform for creators to connect with their audience in a way they had not been able to before. Podcasts are able to create a personal interaction...

Virtual Recording Platforms for Your Podcast

Virtual Recording Platforms for Your Podcast

Guest interviews on your podcast can be some of the most interesting and entertaining episodes you create. Yet, reaching guests can sometimes present a challenge with long distances or, more recently, a pandemic. Luckily there are many recording platforms that allow...

The Importance of Using a Podcast Guest Contract

The Importance of Using a Podcast Guest Contract

Hosting guests on your podcast is a great experience for you, your guest, and your listeners! This is a chance to network, provide insight from other experts, and have some fun on your show. But, before you host a guest, it’s important to understand the role that a...

3 Reasons to Launch Your Podcast with Multiple Episodes

3 Reasons to Launch Your Podcast with Multiple Episodes

Launching a podcast comes with many decisions, one important one being how many episodes to publish on your launch day. At Gaffin Creative, we encourage all of our podcasts to launch with at least 3 episodes! Posting multiple episodes when you launch brings a variety...

Where You Can License Royalty Free Podcast Music

Where You Can License Royalty Free Podcast Music

Finding music you can use on your podcast isn't as tough of a task as you might believe. There are a variety of websites that sell licenses for royalty free music. It's important that you're looking for two things when searching for music: Royalty Free MusicLicensing...

What to Include In Your Podcast Guest Media Kit

What to Include In Your Podcast Guest Media Kit

Being a guest on podcasts can help grow your brand, influence, and eligibility to speak on stages. Once you’ve been accepted as a guest on a podcast, the host or producer will likely reach out for your assets or media kit. Let’s make their job a little easier by...

5 Simple Ways to Improve SEO for Your Podcast Show Notes

5 Simple Ways to Improve SEO for Your Podcast Show Notes

One of the best ways to help grow your website traffic, along with your podcast listenership, is through Search Engine Optimization (SEO). Improving your SEO simply means that you are increasing your ‘searchability’ organically within Google. You can improve the...

Why Your Podcast Needs a Trailer

Why Your Podcast Needs a Trailer

Want to build your podcast audience before you even launch? One major way to attract an audience is through a podcast trailer.  Like the trailer you might see for a movie, this short synopsis of your content will encourage listeners to engage with your podcast....

How to Get Featured on Apple Podcasts’ New & Noteworthy

How to Get Featured on Apple Podcasts’ New & Noteworthy

Apple Podcasts is one of the most popular podcast players today. Within the platform, Apple curates a selection of what is called “New & Noteworthy” podcasts, just as the name suggests, these are new shows that Apple sees as noteworthy. Getting featured here is a...

Three Reasons You Should Transcribe Your Podcast

Three Reasons You Should Transcribe Your Podcast

A major step to growing your podcast’s audience is transcribing your episodes. A transcription of your podcast is simply the audio of your content converted to text. This can be done manually, by typing word-for-word the entirety of every episode, or automatically by...

What to Include in Your Podcast Intro and Outro

What to Include in Your Podcast Intro and Outro

What’s the first and last thing you hear when you start a podcast? The intro and outro! Every podcast has them, and your podcast needs them too. The tricky part is getting a solid intro and outro done well. It’s best to go into it with a plan, so here we have a basic...

Podcast Equipment for Beginners

Podcast Equipment for Beginners

You're ready to launch your dream podcast and turn it into a reality, right? First you'll need some equipment! There are so many options out there when it comes to podcasting equipment and tools, but today I'm sharing my exact recording setup that I've fallen in love...

What to Include in Your Podcast Trailer

What to Include in Your Podcast Trailer

One of the most important parts of starting your own podcast is executing an impactful trailer to draw potential listeners in. But, what goes into your trailer? There are many things you can include in your trailer, but today, we'll be covering the baseline elements:...