If you’re a business owner using a podcast to market your brand, here’s the truth: random content and inconsistent promotion are not a strategy. You don’t need to do all the things to grow your podcast—you just need to do the right things, intentionally. In this post,...

Photos by Angelica Marie Photography Pop quiz: What’s the ROI on a conference booth? If you answered “visibility,” “networking,” or “swag giveaways,” you’re not wrong—but when Gaffin Creative showed up at the Creative Educator Conference, we had something bigger in...

If you’ve ever googled “how to grow a podcast audience” and been met with a dozen paid ad strategies, let me stop you right there. Yes, ads can work—but they’re not the only (or best) way to grow, especially when you’re building a show that supports your business...

Growing a podcast isn't just about increasing download numbers; it's about building a loyal community, enhancing your brand authority, and creating sustainable growth. Gaffin Creative's "Grow Your Podcast" series offers a structured approach to achieving these goals....

Your voice can make or break how listeners perceive your podcast. Poor audio quality, unclear speech, or vocal strain can distract from your message and reduce listener engagement. To ensure your audience gets the best experience possible, it’s important to prepare...