The podcast planning challenge is live today! In today’s episode, we’re sharing a teaser of the challenge with top tips for what to consider when launching a podcast.
What do you need to know before you launch a podcast? In today’s episode, I’m sharing the most frequently asked questions that I get from potential podcasters.
Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.
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Have you heard of Mic Check Society? It’s our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member’s only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.
Back to Basics: Podcast Planning
Today, we’re focusing on returning to the basics of launching and revitalizing podcasts. Even if you’ve already started your podcast journey or are considering joining our challenge, this episode aims to provide value through key insights and guidance.
Whether or not you’ve decided to join the challenge, here’s what you need to consider. Let’s dive into seven key elements to keep in mind as you plan your podcast.
7 Considerations for Planning Your Podcast
- Budget and Expenses: Begin by understanding your willingness to invest in equipment, software, or production. If budgeting seems overwhelming, I offer a free podcast budget worksheet.
- Equipment and Software: Consider the necessary programs for recording and editing, alongside the gear you’ll need.
- Goals, Concepts, and Audience: Define your target audience. This aspect will be a focus in our podcast planning challenge.
- Show Details and Assets: This includes your show’s title, graphics, intro and outro, music, and descriptions.
- Content Plan and Strategy: Decide on the type of content and strategy for each episode.
- Systems and Processes: Plan your workflow from idea development to recording, production, and marketing. Determine who will handle each part of the process.
- Launch Plan and Strategy: Consider marketing strategies—will you utilize social media, ad spend, or other platforms to launch?
5 Steps to Launch Your Podcast
To further support your podcast journey, here are five steps crucial for launching your podcast. These are explored in more detail inside our podcast planning challenge:
- Define Your Podcast Goal: Establish a solid goal for your content, serving both you and your business.
- Gather Your Equipment: Invest wisely in quality audio gear.
- Plan Your Content: Consider elements like the trailer, intros and outros, episode structure, and guest appearances.
- Develop Launch Assets: Prepare cover art, descriptions, categories, and record necessary intros and trailers.
- Set Up and Submit: Get your podcast on hosting platforms and distribute to players like Spotify and Apple Podcasts.
Time-stamps:
Budget and expenses (2:51)
Equipment and software (3:33)
Goals, concepts, and audience (3:49)
Show details and assets (4:04)
Content plan and strategy (4:26)
Systems and processes (5:08)
Launch plan and strategy (5:32)
5 steps to launch your podcast (5:55)
Podcasting Resources:
3 Day Podcast Planning Challenge: gaffincreative.com/challenge
Podcast Budget Worksheet: gaffincreative.com/podcastbudget
Mic Check Society: gaffincreative.com/mcs
