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3-Day Podcast Planning Challenge

Ready to launch your podcast—but not sure where to start?

In this 3-day challenge, you’ll go from “just an idea” to a fully mapped-out podcast concept. We’ll walk through your show’s name, description, goal, and core assets—so you can stop overthinking and start podcasting with purpose.

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The challenge plan

What You’ll Accomplish

Planning a podcast can feel overwhelming—but you don’t have to do it alone. In this 3-day Podcast Planning Challenge, we’ll take the guesswork (and fear) out of the process and help you make confident decisions that set your show up for success.

Each day, you’ll work through the exact steps I use with my podcast strategy clients—like crafting a name that sticks, brainstorming impactful episode topics, and choosing the right format for your goals.

When you join, you’ll get instant access to a private challenge dashboard and a downloadable workbook, filled with daily prompts to help you take action. By the end of the challenge, you won’t just have an idea—you’ll have a plan.

Day 1

The Podcast Essentials:
Lay a strong foundation by getting crystal clear on your podcast’s purpose and structure.
✔️ Define your podcast goal
✔️ Choose a name and write a compelling description
✔️ Decide on your format (solo, interview, seasonal, etc.)

Day 2

Content Planning:
Start shaping the heart of your show with strategic and creative content ideas.
✔️ Select your categories for better discoverability
✔️ Explore music options that match your vibe
✔️ Brainstorm your first episode topics

Day 3

Podcast Copywriting:
Time to bring it all to life with strong messaging and storytelling.
✔️ Write your podcast intro
✔️ Draft a memorable outro
✔️ Create a script for your trailer episode

The Challenge

Pay What You Can
  • Three Daily Challenge Prompts via Audio
  • The Challenge Workbook to Guide You
  • One Year Access to Challenge Materials
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Why pay what you can?

We know that one of the biggest hurdles in starting a podcast is making that first investment. And we don’t want money to be the reason you stay stuck. That’s why this challenge is pay what you can—even if that’s $0.

Whether you’re ready to invest now or just need a supportive space to get started, you’re welcome here. Let’s remove the roadblocks and start building your dream podcast—together.

Who is Haylee Gaffin?

Meet your podcast Challenge host

Chattanooga, TN
[email protected]