As a podcast producer, I help all my clients create resource hubs for their podcasts. Not sure what that is? You can listen to this episode of Clocking In with Haylee Gaffin to learn all about them!
Essentially, a resource hub is a landing page for your podcast, and it includes all the information you want listeners to have easy access to. It should include links to your episodes, social media links, more information about you, and other information that you want your listeners to have at their fingertips.
Your podcast resource hub funnels your listeners to where you want them to go, such as your email list or your Instagram page, and helps you grow your audience across several platforms. Let’s break down the seven most important links you should absolutely include in your podcast resource hub!
Subscribe Button to Apple Podcasts
One of your top goals with your resource hub should be to get visitors to subscribe to your podcast. Make it easy for them by including a subscribe button Apple Podcast.
Subscribe Button to Spotify Podcasts
Don’t leave out Spotify users! You want to catch all the listeners you can, so you should also include a subscribe button to your podcast on Spotify in your resource hub.
Link to Blog Feed of All Episodes
I’ve talked about the importance of having a blog post per podcast episode before (check out my blog post here), so hopefully, you already have that covered. If you do, you should link to your blog’s landing page so that listeners can easily access each post. This will give your blog more exposure and give your listeners easy access to show notes, the transcript, and other info they want to see.
Link to Preferred Social Media Channels
If you have specific social media channels for your podcast, make sure you direct your listeners to them with easy buttons or links in your podcast resource hubs. You can also direct them to your personal accounts or business accounts depending on which platform you are trying to grow.
Subscribe to Newsletter Button
This is a big one! As a business owner, one of your top priorities should be turning podcast listeners into email list subscribers, and eventually customers. Your podcast resource hub is a huge opportunity to add new subscribers to your list. You can use a lead magnet, like a free ebook, to make it more enticing.
Current Sponsor Link / Call-to-Action
If you’re working with a podcast sponsor, you should include your affiliate links or discount code in your resource hub. Chances are that your audience listens to your podcast on the go and makes a mental note to use your code later, so you need to make it easy for them to find it again. If you’re currently promoting your own products, service, or course on your podcast, you can apply the same rule and link your call to action in your resource hub.
Contact Form for Guests/Listeners
If you want to build a real community around your podcast, you need to give your listeners a way to get in touch with you. You’ll gain trust by being accessible, so you should include a contact form in your resource hub so they can send in comments or questions after listening to an episode. If you ever do Q&A episodes, you can direct your listeners to submit questions through the contact form on your resource hub too.
Set Up Your Resource Hub with the Divi WordPress Template
A resource hub is a major opportunity to expand your podcast’s reach and impact. Including all of these links will help you convert guests into loyal listeners who continually engage with your content and products.
If you haven’t set up your resource hub yet, I recommend using the Divi WordPress template. The drag and drop feature makes it easy to add links and design the page exactly how you want it to look. Check it out here!
Thanks for clocking in with me today.
Now, if you are looking for a resource to help you continue to grow your podcast in a way that serves your business, make sure you check out Mic Check Society. We have a community of podcasters sharing their questions, concerns, successes, and more in one Facebook group.
Members of Mic Check Society also have access to monthly training from industry experts, hot-seat calls with those experts, silent coworking sessions, and resources to help your podcast succeed.
