Let’s expand your reach and share your knowledge with other—let’s pitch you for some podcast interviews! Being a guest has a ton of benefits, but there’s one thing standing in your way of landing those opportunities… your pitch.
In today’s episode, I’m sharing how to approach pitching, determine who to pitch, how to pitch, and crafting the perfect topics for your pitch!
Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.
Podcast interviews are great for both the guest and the host. (1:15)
Benefits to guests: (1:20)
- You get to reach a brand new audience that is looking for your knowledge
- You’re setting yourself up as a respected expert in your field
- You’ll be promoted by advocates of that podcast’s brand.
Benefits to host: (1:34)
- You’ll have an expert to discuss a field you’re not as knowledgable in for your audience.
- You’re creting content you wouldn’t be able to create on your own
- You’re reaching that guest’s audience.
Creating a Media Kit (2:06)
Developing Your Topics (2:37)
Understanding responsibilities as a guest pitching (4:31)
Knowing Who to Pitch (5:25)
How to Pitch (8:25)
Where to Pitch (8:40)
- Application
- Emails
What to Include in Your Pitch (10:26)
How to use your bookings for your Benefit (12:36)
Links
gaffincreative.com
Review the Transcript:
Welcome back to another episode in this month’s special series all about podcasting. While this episode may not necessarily be about starting a podcast, I believe it’s important for hosts to understand what to look for in pitches, but also know how to pitch themselves for other podcasts.
Today we’re talking all about how too pitch yourself for a podcast—coming directly from someone who has managed the application process for many of my clients and vetted potential guests for podcast episodes.
Intro
Now, if you’re in the creative industry or you’re an entrepreneur looking to share your knowledge and grow your business, securing opportunities to be on a podcast is a sure fire way to do that.
Podcast interviews are great for both the guest and the host. (1:15)
Benefits to guests: (1:20)
- You get to reach a brand new audience that is looking for your knowledge
- You’re setting yourself up as a respected expert in your field
- You’ll be promoted by advocates of that podcast’s brand.
Benefits to host: (1:34)
- You’ll have an expert to discuss a field you’re not as knowledgable in for your audience.
- You’re creting content you wouldn’t be able to create on your own
- You’re reaching that guest’s audience.
As a guest on podcasts, you need to Prepare your brand for pitching. This includes not just the perfect pitch, but a full package. (1:50)
- Media kit (2:06)
- Images of you
- Your bio
- Your social Links
- Your freebies/lead magnet forms
- Topics (2:37)
- Create easily digestible topics with a few talking points.
- Don’t go too generic—in the industry I primarily serve, the worst thing you can do it pitch to go on a podcast and say “well I can talk about anything business related,” because that’s not valuable. That’s telling the host that you think you know everything about everything, but also putting work on the host.. I will say, if a host is pitching you, it’s important for them to come to you with a topic they want to talk about.
- If you’re pitching yourself, it’s also important to come up with a few questions a host could ask you on the show.
Understanding responsibilities as a guest pitching: (4:31)
– As a guest, you’re expected to share your interview with your audience. A host puts a lot of time (and sometimes money) into producing their show. They’re giving you their platform to speak on, therefore, the least you can do it share your show on social media and in your newsletter. A great guest will also share it a few times to keep the buzz going.
Who to Pitch – It’s important that you know who you’re pitching, find the right topic to pitch, and do your research.
- Research 95:25)
- Reviews – what do people love about the show
- Listen – knowing how they interview is huge.
- Other guests – who have they had on before
- Audience – who are they targeting and can your audience help expand their reach.
- Social Presence – What type of promotion will they do on their end and will it reach who you’re hoping to reach.
- Use your connections (
- If you know someone with a smaller podcast, they’re great to pitch. I also recommend starting small.
How to pitch (8:25)
- Where to Pitch (8:40)
- First, look on their podcast website and see if there is an application process or an email. That’s where I recommend everyone pitch.
- My number one rule is don’t pitch in someone’s DMs… you can approach them there, but rather than sending a novel, ask them where the best place to send in a pitch or guest application would be (after you’ve already looked on their site for the application)
- What to include in your pitch (10:26)
- Pitches are 100% based on preference, but I’ll share my preferences when I recieve a pitch.
- Include who you are, what you do, and if there is something you’re planning to promote on the episode.
- Highlight a connection with the host, this could be as simple as acknowledging something they’ve posted about or wishing them a gret day.
- Describe a topic by sharing a potential title, along with a short descriptions and a few talking points. Explain that if this topic is one they’d be interested in, you’re happy to share more.
- Explain how their audience would benefit from your talk..
- Make sure you’re linking to your website and social media so you.
- Thank them for their time
- Then be prepared to answer questions, provide a few prompts, then you’ll be on your way to booking (be flexible with their schedule).
How to use your bookings for your benefit: (12:36)
- Include a lead magnet for each of your topics
- Create a landing page per podcast
- Highlight the podcast episode on your website
Now, this episode was all about pitching yourself to be a guest on a podcast. If you’re a podcast host hoping to pitch potential guests, make sure you tune in next week, because we’re diving deeper into this important topic from the other side.
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