This year’s Podcast Movement conference was phenomenal. If you’re sad you missed out, don’t worry, I’m bringing you 5 lessons I learned while at Podcast Movement that I will be applying to my clients and my production company!
Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.
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Top 5 Lessons from Podcast Movement 2024
Hey friends! Last week, I had the amazing opportunity to attend Podcast Movement in Denver, and I couldn’t wait to share some of the most valuable insights I gained from the event. The energy was incredible, and I came back so inspired—not just for my own business, but for all the incredible podcasts I help produce. In today’s episode, I’m diving into the top five lessons I learned that can help you elevate your own podcast. Let’s get started!
Video Isn’t Everything
While video content is undeniably valuable, I learned that YouTube isn’t a must-have for podcast success. A fascinating stat shared by a representative from Libsyn highlighted that the average ratio of audio listeners to video viewers is 15:1. So, while video can enhance your content, especially for promotion, it’s okay to focus on audio if that’s where your strengths and resources lie. However, if you do decide to use YouTube, make sure you have a solid strategy in place!
Don’t Overlook Episode Swaps
One of the most underrated marketing tactics I learned about is episode drops or feed swaps. This tactic is more common than I realized, and it’s a fantastic way to grow your audience by sharing content with another podcaster’s listeners. I’m excited to start experimenting with this approach, and I’ve already made some connections to try it out!
Holistic Paid Partnerships
When it comes to monetizing your podcast through sponsorships, consider bundling your marketing channels. Offering a package that includes your podcast, newsletter, social media, and any other platforms you use can provide more value to potential sponsors. It’s a win-win for both you and the advertiser!
The Importance of Working Ahead
Working ahead is crucial, not just for staying organized, but for creating a solid content strategy. By planning and producing content in advance, you open up opportunities for better marketing, pitching to sponsors, and even PR. Plus, it’s a lifesaver when unexpected events come up, like getting sick or taking a much-needed vacation.
Focus on Post-Conversion Behavior
When you advertise your podcast, pay close attention to what listeners do after they engage with your content. Whether you’re driving traffic to your website or encouraging downloads, understanding this behavior can help you refine your advertising strategy. And here’s an extra tip: advertising on social media for podcast downloads doesn’t seem to be very effective, so you might want to explore other options.
If you’re looking to connect with other podcasters and take your show to the next level, be sure to check out Mic Check Society, our supportive community designed to help you elevate your podcasting game. You can learn more and join us at Mic Check Society.
Mentioned in This Episode:
podcastmovement.com
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