182: Building A Funnel Around Your Podcast That Converts [Part 3]

What if you had a podcast marketing funnel that worked for you automatically? Today’s episode is the third in a series all about turning your podcast into an evergreen marketing machine. In this episode, I’m breaking down types of content funnels that will take leads from the awareness stage to paying clients.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

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Why Your Podcast Is More Than Top-of-Funnel

Most podcasters assume their show belongs only at the very top of the funnel — the “awareness” stage — where it’s primarily about visibility and reach.

Yes, your podcast can absolutely do that. But if that’s all you’re using it for, you’re missing a huge opportunity. When done intentionally, your podcast can guide people through every stage of the funnel:

Awareness — bringing in new listeners
Nurture — building trust and deepening connection
Conversion — prompting action and sales

The beauty of this approach is that you don’t have to triple your workload. Instead, you intentionally design episodes and supporting assets so that your podcast keeps working for you long after it goes live.

The Three Funnel Stages for Podcasters

1. Awareness

This is where new listeners discover you for the first time.
Think topics that:

Address trending conversations in your industry
Answer frequently searched questions (SEO-driven)
Share fresh insights or quick wins

2. Nurture

This is where you warm up those new listeners and start building the “I trust you” factor.

Episodes in this stage often:

Teach deeper concepts
Share relatable stories or behind-the-scenes experiences
Point listeners toward a free opt-in or resource

3. Conversion

This is the stage most podcasters completely overlook — yet it’s where your episodes can have the highest return on investment.

Conversion episodes:

Highlight your offers directly
Share case studies or client results
Answer objections your ideal client might have before buying

The Tools That Make This Possible

Flodesk — for opt-ins, automated welcome sequences, and weekly nurture emails.
ThriveCart & WooCommerce — for selling courses, memberships, and digital downloads.
HoneyBook — for onboarding and managing service-based clients.

These aren’t just “nice to have” platforms. They are the systems that allow you to capture interest when it’s fresh, nurture people while you sleep, and create a consistent client experience without reinventing the wheel each time.