177: What Podcasting Can Do For Your Business

Ever wonder if podcasting would make a difference in your business? In today’s episode, I’m passing the mic to a few of our Gaffin Creative clients, who are answering the question: what has podcasting done for your business? Listen in on their stories about what’s possible when you commit to using your voice strategically.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

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What If Podcasting Became the Most Powerful Tool in Your Business?

Don’t just take it from me—hear it straight from the entrepreneurs who’ve seen the results. I asked a few of the incredible business owners I’ve supported through Gaffin Creative to answer one simple question: What has podcasting done for your business? Their answers were insightful, heartfelt, and proof that a strategic podcast can transform not just your content—but your confidence, community, and conversions.

Whether you’re just starting out or looking to reignite your existing show, this post will show you what’s possible when you use your podcast as a business asset.

Why Podcasting Works for Business Growth

🎯 Your Podcast as a Strategic Content Hub

Ali Haney, host of Brand & Market, built her podcast to serve her ideal clients—realtors and short-term rental owners—and turned it into the heartbeat of her content strategy. She repurposes each episode into weekly email newsletters, blog posts, and social content across multiple platforms. This not only keeps her brand consistent but also maximizes her reach without additional effort.

She explained that podcasting has allowed her to speak directly to a niche market with targeted messaging, while her VA handles blog uploads and transcripts—giving her a long-term SEO boost. It’s a textbook example of using one long-form asset to fuel a complete content ecosystem.

🧠 Building Authority and Personal Brand

Jennifer Griffith, host of About Your Mother, launched her show after a career in tech—and she used it as a springboard to promote her memoir, Both Sides of Then. Her podcast didn’t just create visibility; it gave her credibility and access. She credits her platform as the key reason her book found an audience.

Beyond sales, podcasting also opened doors to deeper, meaningful connections with people she once admired from afar. She’s been able to build her dream network—and that kind of authority and access doesn’t happen by accident. It happens when you consistently use your voice to tell stories that matter.

Creating Connections Before the First Sales Call

Letting Clients Get to Know You—On Their Terms

Stephanie Deininger, host of Organize and Cherish, works in a space that’s deeply personal: decluttering and downsizing. Through her podcast, she’s built trust with prospective clients long before any official inquiry. Her show allows people to get a sense of her personality, approach, and values—without a 30-minute sales call.

This “behind-the-scenes” access helps bridge the gap for people who may feel vulnerable or unsure. Podcasting, for her, has been more than marketing—it’s been a tool for compassionate connection. She’s also used it to build relationships with other business owners, turning creative conversations into lasting collaborations.

Confidence, Conversion, and Showing Up Authentically

🚀 From Guest Interviews to Solo Shows—and a Whole New Level of Impact

Bree, host of the Thrive Podcast for Content Creators, calls podcasting her top-of-funnel engine—and it shows. It’s her #1 way to reach new audiences, grow her coaching programs, and build an engaged email list. But what stands out most is her personal growth.

For years, Bree avoided solo episodes, thinking her audience only came for the guests. But when she finally started sharing her own expertise biweekly, everything changed. Her downloads increased, her audience responded, and she realized her own voice held weight.

Now? She sees podcasting as one of the most fun, fulfilling parts of her job—and a direct revenue driver. It’s not an exaggeration when she says podcasting changed her business life.