As a podcast host, you want to turn your target audience into loyal listeners with easy, automated systems. One of the simplest systems you can use is your show description.
The show description is an opportunity to welcome new listeners and tell them exactly what to expect from your podcast. Trust me, you don’t want to leave it blank or throw up a few sentences without thinking it through. The show description is valuable real estate that you can use to convert visitors into listeners and grow your podcast audience.
Things to Include in Your Podcast Show Description
First, introduce yourself and what you do with a short bio. Keep in mind that most people listen to podcasts on their cell phones, so they’re reading your description from their phone, too. You want to structure the text in a readable format that they can breeze through to get what they need.
Introduce your podcast title next, and include a few sentences about your audience and your niche. You want your readers to quickly understand if your podcast is for them or not, so keep it specific and concise.
Next, encourage readers to subscribe, and tell them what days they can expect a new episode to drop into their podcast player.
If your podcast is sponsored, you can also include info on your sponsor and any discount codes you have with them. Lastly, add a call to action so that they can connect with you further. Whether you want to direct them to your website or social channels, they need to know where to find you outside of the podcast space.
Turn Your Podcast Into a System That Works for You
Your show description is just one piece of building a podcast that attracts the right listeners and supports your business goals.
Inside Soundboard Society, you get expert eyes on your show, strategic guidance, and a supportive community to help you create intentional systems, from first impressions like your show description to long-term podcast growth.
Learn more about Soundboard Society and see if it’s the right next step for your podcast.
