In-person events are a goldmine for creating fresh and engaging podcast content. Whether you’re recording live, interviewing speakers, or collecting testimonials, these events provide endless opportunities for content creation. Here’s how to make the most of your next in-person event to boost your podcast’s impact.
Harness the Energy of the Event
The excitement and energy of an in-person event are unmatched. The atmosphere creates dynamic content that’s difficult to replicate in remote interviews. Take advantage of this by:
- Recording live episodes: The live setting adds energy that listeners can feel.
- Tapping into audience reactions: Record attendee interactions or discussions to include real-time feedback.
Tip: Use this energy to create engaging, raw episodes that bring your listeners into the heart of the event.
🎧 Hear this in action in episode 129 of Clocking In: Podcasting with the Experts [Live Panel Recording at Mic Check Retreat] and episode 131 of Clocking In: Your Podcast Recording Mic Check.
Capture Unique Interviews
In-person events offer access to people you might not be able to interview remotely. Consider these options for interesting content:
- Event speakers and experts: Interview them on the spot about their talks or industry insights.
- Attendees: Collect thoughts, feedback, and advice from a variety of perspectives.
- Vendors: Gain unique insights into the event from behind-the-scenes contributors.
Pro tip: Record a mini-series featuring interviews from different types of event participants (speakers, attendees, vendors, etc.). This provides multiple angles for your audience.
🎧 Hear this in action on episode 164 of So, Here’s the Thing: Finding Community with Accountability in Business.
Collect Testimonials and Social Proof
There’s no better time to gather testimonials than when you’re in person. These quick soundbites can be incredibly valuable for promoting your podcast and business.
- Ask event-goers to share feedback: Record short, positive snippets about what they love about your podcast.
- Feature in future episodes: Use these testimonials as social proof to build trust with your audience.
Tip: Keep a portable recorder or phone handy to easily capture spontaneous feedback throughout the event.
🎧 Hear this in action on episode 191 of So, Here’s the Thing: Is Creative Educator Conference Right for You?.
Share Behind-the-Scenes & Recap Content
Behind-the-scenes content is highly engaging for your audience. Give them a peek behind the curtain of your event experience:
- Event setup: Record the preparation and challenges of getting everything ready.
- Candid moments: Capture informal conversations, mishaps, or unique event experiences.
Pro tip: Post snippets on social media to create buzz leading up to your episode’s release.
🎧 Hear this in action in episode 128 of Clocking In: Mic Check Retreat Recap and episode 140 of So, Here’s the Thing: Recap Of 2024 The Creative Educator Conference.
Network and Find New Content Opportunities
Networking at events can lead to valuable content creation. Here’s how to turn those connections into podcast gold:
- Quick interviews: Ask new contacts for a 5-minute interview about a topic relevant to your podcast.
- Guest invitations: Invite people you meet to be future guests on your show.
Tip: Follow up with your event contacts after the event to solidify relationships and pitch them on future podcast appearances.
🎧 Hear this in action on episode 297 of Thrive: Turning a $7 Product Into $1000 in Sales Every Month with Shift Member Hailey Young or episode 175 of So, Here’s the Thing: How to Create ChatGPT Prompts that Serve Your Brand with Dawn Richardson.
Repurpose Content for Maximum Reach
In-person events provide a wealth of content that can be repurposed across various platforms. Don’t just stick to the podcast—create content for your blog, social media, and even video snippets.
- Video teasers: Share clips of your live recordings to generate excitement.
- Blog posts: Write up event highlights and key takeaways to expand on podcast content.
Tip: Turn your event recordings into a “recap” episode, pulling together all the content you gathered throughout the day.
Share Key Takeaways from the Event
Even if your audience couldn’t attend the event, they can still benefit from the insights you gained. Share:
- Top tips from speakers: What valuable insights did you learn that will help your audience?
- Event themes: Share any major trends or takeaways that stood out to you.
Tip: Create a “best-of” episode, where you highlight the best moments, quotes, and insights from the event.
🎧 Hear this in action on episode 195 of So, Here’s the Thing: Are You Ready for the Creative Educator Conference!?
In-person events are a treasure trove for podcast content. From live interviews and testimonials to behind-the-scenes moments, these events provide a wealth of material that can engage your audience and strengthen your brand. The next time you attend an event, bring your microphone—and make the most of this unique content creation opportunity.
Bonus Tips for Event Content Creation:
- Prepare in advance: Have a list of people you’d like to interview or topics you want to cover.
- Stay flexible: Be open to spontaneous opportunities for content—people may share insights you hadn’t planned on!
- Use portable gear: Make sure your recording equipment is small, easy to use, and portable to capture moments on the go.
Thinking about leveraging a podcast at an event? 🎧 Listen to episode 146 of Clocking In!
