Let’s cut to the chase: launching a podcast does not require a $5,000 setup, six different subscriptions, or a closet full of foam panels.
What it does require? A handful of the right tools, a bit of strategy, and a message that matters.
Whether you’re a business owner looking to expand your authority or a content creator ready to turn listeners into leads, this guide breaks down the only podcast tools you actually need to launch—and which ones you can confidently skip.
For Recording: Riverside
If you’re recording virtual interviews or solo episodes, Riverside is my go-to recommendation. It records in high-quality audio and video locally (meaning better quality and fewer glitches than Zoom), and makes it super easy to send guests a link—even if they’re not tech-savvy.
Bonus: It also gives you split-track audio and video, which makes editing cleaner.
Try Riverside > Use code GAFFIN15 for 15% off
Alternatives:
- Squadcast – Another strong remote recording option with a user-friendly interface
- Zencastr – Works in a pinch but has had reliability issues over time
Skip Zoom. The quality just doesn’t hold up, and it shows.
For Editing: Descript
Descript is the easiest way to dip your toe into podcast editing without getting overwhelmed. It transcribes your audio so you can edit like a Word doc—yes, really. Cut “ums” and awkward pauses by just deleting the text. Done.
It also has basic multitrack editing, audiograms, and screen recording tools built in if you want to get fancy later.
Alternatives:
- GarageBand (free for Mac users, but more traditional and not as intuitive)
- Logic Pro (great for advanced editors, but a steeper learning curve and not necessary for beginners)
Skip over-complicated editing software unless you’re outsourcing or geeking out on sound design. Descript will do just fine for 95% of new podcasters.
For Hosting: Buzzsprout
Once your episode is recorded and edited, you need a podcast host—that’s what pushes your show out to Apple Podcasts, Spotify, and everywhere else your audience listens.
Buzzsprout is beginner-friendly, affordable, and packed with features like listener stats, dynamic content swapping, and an easy-to-use interface. It’s my top pick for a reason.
Try Buzzsprout >
Alternatives:
- Captivate – Excellent analytics and growth tools
- Acast – More built for networks and monetization at scale
Skip any host that doesn’t offer clear analytics or easy distribution. You want data you can actually use—and a setup that doesn’t require a developer.
For Music: Premium Beat
Music matters. The right intro and outro tracks can set the tone for your entire brand—and help your show sound polished and professional from episode one.
Premium Beat offers a wide range of royalty-free music with commercial licenses (read: safe to use long-term without legal headaches).
Try Premium Beat > Use code ISSDGTLI at checkout to get 25% off
Alternatives:
- AudioJungle – Slightly lower-cost options, but a bit more hit-or-miss
- MusicBed or Soundstripe – Monthly subscriptions if you want ongoing music access
Skip free music sites unless you understand licensing really well. One wrong click and you could end up with flagged episodes—or worse.
For Design: Canva
Your podcast cover art is the first impression your show makes. Canva makes designing it easy—even if graphic design isn’t your thing. Start with a square 3000x3000px canvas and check out our podcast cover art templates!
Keep your title readable (even at thumbnail size), and stay on-brand with your business’s colors and fonts.
Skip overly complicated designs. A clean, readable cover > flashy graphics that get lost in a podcast feed.
Want to Know What Microphone & Audio Gear I Recommend?
I’ve put together a full list of gear I recommend for new podcasters—whether you’re recording at your desk, in a closet, or on the go.
👉 Check out the full gear list here
Want a simpler list? Check out my exact setup!
TL;DR: You Don’t Need All the Tools—Just the Right Ones
Podcasting doesn’t have to be complicated, expensive, or overwhelming.
With the right toolkit, you can launch your show confidently—and focus on what actually matters: your message, your impact, and your connection with your audience.
