The numbers behind your podcast episodes are important for understanding both the success of your podcast (if your goal is listenership) and what content resonates with your audience. A few important numbers to consider tracking around your podcast download numbers include:
- All-Time Downloads
- Release Day Downloads (to determine the potential number of subscribers)
- Individual Episode Downloads
- Player Sources
- Top Episodes
The question you may have is “where do I find my podcast download numbers?” First, you’ll want to make sure you’re set up properly on a podcast hosting platform like Acast*, then you’ll want to make sure you’ve submitted your podcast to all of the podcast players. You can learn more about this process on this episode of Clocking In with Haylee Gaffin.
Once you’ve set up your podcast on your podcast hosting platform, you’ll want to log in and view the Insights or Analytics! Since I’m a big fan of Acast, I’ll walk you through step by step of finding your analytics.
- Log into Acast.
- Select Insights from the Menu.
- Select your show from the dropdown.
- Review the overview by selecting your preferred date range.
You’ll be able to see all of the data mentioned above throughout the Insights section of Acast.
If you’re brand new to podcasting, make sure you check out all of my resources for podcasters here, along with my own podcast, Clocking In with Haylee Gaffin where I frequently share podcasting tips!
Understanding your podcast analytics is only the first step. Knowing what to do with those numbers is where real growth happens.
If you have been building your podcast on your own and want support in interpreting your data, refining your strategy, and making confident decisions, Soundboard Society provides that space. Inside, you get ongoing guidance, monthly support, and a community to help you turn insights into intentional action.
Explore Soundboard Society and see if it is the right next step for your podcast.
*Affiliate links may be included above. However, I only share resources with you that I personally use and love! With your subscription to an annual membership of Acast, you and I will receive a $25 gift card from Acast
