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Episodes about Marketing

167: How to Maximize Your Podcast Growth with Paid Media

167: How to Maximize Your Podcast Growth with Paid Media

If you're serious about taking your podcast to the next level, it's time to talk about paid growth. While organic strategies (like tapping into your current audience or collaborating with others) are powerful foundations, there may come a point when you need an extra...

166: Grow Your Podcast Audience Through Collaboration

166: Grow Your Podcast Audience Through Collaboration

If you’ve been showing up week after week, producing high-quality podcast episodes and wondering why your audience isn’t growing as fast as you’d like, here’s a truth bomb: You might be missing your most powerful (and free) growth strategy—collaboration. In this third...

165: Organic Growth: Maximizing Your Existing Audience

165: Organic Growth: Maximizing Your Existing Audience

If you think you need a massive ad budget to grow your podcast, I’m here to lovingly say: absolutely not. Before you even consider spending a dime, you have to know how to leverage the audience you already have—and spoiler alert: they’re your secret weapon. Welcome to...

164: Foundations of Podcast Growth: Grow Your Podcast Series Pt. 1

164: Foundations of Podcast Growth: Grow Your Podcast Series Pt. 1

Are you tired of releasing episodes week to week and getting no download growth? In this episode, I’m kicking off a brand-new series where I’ll be breaking down the exact strategies you need to expand your podcast audience—starting with the essential foundations. In...

150: What It Looked Like to Become a Full-Time Podcast Producer

150: What It Looked Like to Become a Full-Time Podcast Producer

Are you wondering what it’s like to be a full-time podcast producer? In today’s episode, I’m kicking off my new series which gives an inside look into my business, Gaffin Creative. I’m sharing my story with entrepreneurship plus my experience with going full-time in...

148: Should Podcast Hosts Invest In Advertising For Their Podcast

148: Should Podcast Hosts Invest In Advertising For Their Podcast

Should you invest in advertising for your podcast? In today’s episode, I”m sharing the power in paid advertising for podcast growth.  Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more...

141: Podcast SEO: Strategies for Podcast Players & Blog Posts

141: Podcast SEO: Strategies for Podcast Players & Blog Posts

Can SEO have an impact on your podcast success? In today’s episode, I’m sharing how to optimize both your website and your podcast players for better SEO and greater results for your podcast.  Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast...

110: Unveiling the New Gaffin Creative Branding

110: Unveiling the New Gaffin Creative Branding

After years in this business, it was time to elevate my brand. I'm so ecstatic to unveil the new Gaffin Creative Branding! Listen in as I share the history of our brand, the branding process, and why we decided it was time! Clocking In with Haylee Gaffin is produced...

Episode 068: What My Two Week Sabbatical Looked Like

Episode 068: What My Two Week Sabbatical Looked Like

Back in April, I dropped an episode about preparing for a two-week sabbatical. Well. while I didn't take a full-blown two-week sabbatical, I did take two weeks off of work and away from my client work. So, how did it go? Well, let me tell you. Earlier this year, my...

Episode 067: Understanding Your Podcast Numbers

Episode 067: Understanding Your Podcast Numbers

Podcast numbers can be a great tool for your business podcast. They are just vanity metrics, but looking at the right stats can help you move closer to accomplishing your podcast's goal. Today, we're diving into what numbers to look at, breaking down what they mean,...

Episode 066: How to Turn Podcast Listeners Into Leads

Episode 066: How to Turn Podcast Listeners Into Leads

Your podcast listeners are likely ideal clients, but are you converting them into leads? Most of my clients are using their podcasts for this very reason! A podcast is a great marketing tool for your business, especially if you’re a service provider, sell digital...

Episode 042: Using Your Podcast for Marketing Your Business

Episode 042: Using Your Podcast for Marketing Your Business

In the last episode of the year, we're rounding up our month-long conversation on monetization. Marketing your won products and services on your podcast is my favorite monetization approach, I utilize it 95% of the time in my own business. I consider this monetization...

Episode 037: Growing Your Email List With Downloadables

Episode 037: Growing Your Email List With Downloadables

You’ve heard all about the importance of building an email list—and trust me I agree. So today, I’m sharing not only how I use my email list, but how I grow it through this podcast and other places with free downloadables! Clocking In with Haylee Gaffin is produced...

Episode 036: Marketing Gurus Aren’t Always Right

Episode 036: Marketing Gurus Aren’t Always Right

There are a ton of valuable voices in the marketing and business space, but it's important to take advice and education with an understanding that there is no perfect formula that works for every single business. In today's episodes, I'm sharing why marketing gurus...