What if the best content that you could share this week already exists? In today’s episode, I’m featuring mchat it’s like to be a podcast guest, plus how you can make the most out of your guest appearances.
This episode originally aired on episode 49 of The Modern Editor Podcast.
Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.
Find on Your Favorite Podcast Player
Why Podcasting Is Still a Powerful Medium
Despite the perception that podcasting had its moment, the data shows otherwise. In 2025, global podcast listenership is projected to reach 584 million. While there are over 4.4 million podcasts, only about 424,000 are active. That gap tells a story about consistency—and the lasting power of podcasts that stick around.
Not Everyone Needs to Host a Podcast
Podcasting isn’t a fit for everyone—and that’s okay. Hosting takes time, resources, and a production strategy. But being a guest? That’s a whole different ball game, and one that can still amplify your voice and build your business.
How to Be a Great Podcast Guest
Know what you bring to the table. Have a clear topic, specific takeaways, and understand the transformation you’re offering. Avoid generic pitches and instead speak directly to the host’s audience. And remember, being a guest is a relationship, not a transaction.
Repurpose with Intention
Your guest appearances can go far beyond the initial air date. Turn them into blog posts, pull quotes for social media, or highlight them on your website. Every episode you guest on is an opportunity to build your authority and reach new audiences.
Find It Quickly:
Are Podcasts Still Relevant in 2025? (1:39)
The Power of Borrowing Someone Else’s Mic (11:22)
How to Pitch Yourself as a Podcast Guest (13:41)
The Key to Finding the Right Podcasts to Pitch Yourself to as a Guest (19:23)
Pitch Yourself With Clear Goals in Mind (28:19)
Where to Find New Podcasts (36:28)
What to Do After You Appear on a Podcast (40:28)
Ready For More Podcast Training? (48:18)
Podcast Resources:
Tara Whitaker Instagram: instagram.com/taramqwhitaker
The Modern Editor Podcast: tarawhitaker.com/podcast
The Modern Editor Episode 49 with Haylee Gaffin: tarawhitaker.com/episode-49
Mic Check Society: gaffincreative.com/mcs
Instagram: instagram.com/hayleegaffin
