Finding a podcast guest week after week may feel overwhelming, but there are simple tricks you can use to make the process seamless.
Do podcasts need to have guest episodes? Technically, no. However, having guests on helps provide your listeners with new perspectives. It also lends your podcast credibility to interview guests on topics you aren’t an expert on yourself.
Guest interviews also take the pressure off of you to come up with a new topic to talk about on your own every week. Plus, after talking into a microphone all by yourself, interviewing a guest is a refreshing change and grows your professional connections.
Now that you’re convinced to try out guest interview episodes, let’s talk about how to find the perfect guests to interview on your podcast!
How to Know What to Look for in a Podcast Guest
Like I said in my podcast episode about this topic, choosing the right guests for your show is a crucial step. You want to make sure that your guests meet the needs of your listeners and offer them valuable content.
It’s important to vet your potential guests to make sure that their topic aligns with your podcast. You also don’t want to have major disagreements with your guests because that will confuse your listeners.
Your guest’s expertise should fall into your podcast’s niche and category. For example, my podcast, Clocking In, is for entrepreneurs and professionals, so I make sure my guests are also in that field. There are tons of sides to entrepreneurship, so my guests don’t have to do exactly what I do, but they need to offer insights that my target audience wants to hear.
Where to Find Podcast Guests
You can find guests in a variety of places, including:
- Your own audience! You can open applications and invite your existing audience to apply
- Ask industry peers you are friends with or admire
- Connect with people in Facebook groups for your niche
- A booking agency can source guests for you
Communicate Clearly with Your Podcast Guests
Once you have a list of your ideal guests, how do you reach out and ask them to be on your podcast? Use my podcast guest communication email template to keep the process simple and professional!
Soundboard Society
Finding great podcast guests doesn’t have to be something you figure out on your own—or reinvent every single week.
Inside Soundboard Society, you’ll get monthly support, actionable guidance, and a collaborative space to refine systems like guest sourcing, outreach, and interview prep with clarity and confidence. It’s a place to workshop your ideas, streamline your process, and build a podcast that feels sustainable instead of stressful.
Explore Soundboard Society and book a call to see if it’s the right fit for you.
