What if your next in-person event could fuel months of content?
That’s exactly what the team at Thrive did during their most recent Shift Retreat. But this wasn’t just content for content’s sake. It was an intentional move to highlight the real transformations happening inside their program—while giving a platform to the brilliant women behind the results.
At the retreat, each Shift member was invited to share what they were working on in their business, how the Shift program impacted them, and one game-changing insight from their time in the community.
These powerful stories were recorded for Thrive’s podcast, Thrive: The Podcast for Bloggers and Influencers, providing the audience with a behind-the-scenes look at how the program works—and proving that in-person events can serve as a dual-purpose content goldmine.
Let’s take a look at three of the stories they captured:
Hailey Young: From $7 Product to $1,000+ in Monthly Sales
In this episode, Hailey Young shares how she transformed a low-priced offer into a sustainable source of income. Through coaching inside the Shift program, Hailey learned how to build a complete product suite and leverage her podcast to increase visibility and drive conversions.
Her key takeaway from the retreat? You don’t have to launch something new every month to hit big revenue goals—you just need a clear path, strategic feedback, and support from people who get it.
Kim Robinson: Growing an Email List That Fuels Revenue
In Kim’s episode, she reflects on how one slight but strategic shift in her business led to consistent growth: prioritizing her email list.
By leaning into the frameworks provided in Shift, Kim not only saw her email list grow but also start converting in meaningful ways—including an increase in ad revenue from her blog. Her reflection at the retreat captured a core truth for content creators: it’s not always about more content—it’s about using what you already have more effectively.
Liz Rishel: Doubling Her Income—Year After Year
In this powerful episode, Liz of Within the Grove shares how she’s been able to double her income each year since joining Shift. Through consistent coaching, systems support, and community accountability, she’s scaled sustainably without burning out.
Her retreat recording highlights the long game of content creation and business growth—and how essential it is to invest in spaces that support you through the highs, lows, and everything in between.
Your Event is a Content Goldmine—If You Plan for It
What Thrive did wasn’t an accident—it was intentional.
They created space at their retreat for honest conversations. They captured those stories while the energy was fresh. And they turned those stories into podcast episodes and blog content that continue to build trust, highlight transformation, and inspire listeners to take action.
If you’re hosting an in-person event or retreat soon, here are a few ways to create intentional content on-site:
- Record mini interviews or testimonials while participants are in the moment.
- Ask prompt questions tied to your program’s transformation or purpose.
- Use a consistent format to turn each story into a podcast episode or blog post.
- Batch record to create a whole series from a single event.
- Repurpose the content into reels, graphics, emails, and more.
The best content doesn’t always come from a studio. Sometimes, it’s captured in the hallway, over coffee, or during a breakthrough moment in a breakout session.
