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SOUNDBOARD SOCIETY - Begins Jan 1, 2026

Turn Your Podcast Into a business ASSET

This isn’t just podcast coaching—it’s business growth coaching for podcast hosts like you, ready to generate more visibility, more clients, and more revenue from the show you’ve already built.

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You’re not “just” a podcast host,

You’re a business owner with big goals.

Right now, your podcast feels like it’s running parallel to your business instead of powering it.

This program is here to guide you through that to integrate it into your business.

Your Podcast Is Great—But It’s Not Working Hard Enough For You

If you’ve already launched your podcast, you know the grind: planning episodes, editing late at night, promoting across platforms, and wondering if this will finally be the episode that moves the needle.

But here’s the kicker…

Is your podcast actually pulling its weight for your business?

Or are you pouring hours into content that sounds great—but doesn’t convert?

If you’re nodding along thinking “not quite”—you’re not alone. Most business owners aren’t lacking passion or consistency. What they’re missing is a system that turns their podcast into a client-generating machine.

You don’t need more episode ideas or another shiny mic—you need a strategy that ties every minute behind the mic to actual results.

That’s exactly what we’re building inside this program

✨ FOUNDING MEMBER RATE + Black friday bonus ✨

Enroll by December 1st to secure our Founding Member rate and get access to book a free 30-minute 1×1 audit by the end of 2025.

This program is for you if…

You’re showing up behind the mic week after week — recording, editing, publishing, promoting, and yet somehow, it still feels like your podcast is just coasting.

You know it should be doing more for your business (bringing in clients, building your authority, generating revenue) but instead, it’s become a content machine that’s not pulling its weight.

Here’s the truth: A podcast alone won’t grow your business.
It’s what you do with it that determines your results.

It’s not just about growing your podcast, it’s about growing your business.

Through this program:

  • You will know exactly how your podcast fits into your customer journey, so you’re increasing your sales and revenue with every episode.
  • You’ll have a clear growth strategy (and actual traction to prove it) with real results you can track and replicate.
  • You’ll find it easy to promote, pitch, and repurpose, using sustainable systems that won’t lead to burnout.
  • You’ll build a repeatable podcast workflows that supports long-term growth, even after the program ends.
  • You’ll reignite your passion for podcasting with the support, accountability, and momentum of a like-minded community.

🎤 Why soundboard society? 🎤

The name Soundboard is more than a nod to the gear that brings a podcast to life—it’s a reflection of what every podcaster deserves: a place where ideas are amplified, not lost in the noise.

In a studio, a soundboard shapes raw audio into something clear, intentional, and powerful. In this program, Soundboard Society becomes that same instrument for you. It’s where your vision gets clarified, your strategy gets fine-tuned, and your wild, half-formed ideas finally find their frequency.

But it’s also a double entendre—because every podcaster needs a soundboard in the human sense, too. Someone who listens with intention. Someone who can hear the potential inside your show and help pull it forward. Someone who can reflect back your brilliance, challenge your assumptions, and help you squeeze every ounce of value out of the platform you’ve built.

That’s what this space is.

A place to shape your message and sharpen your strategy.
A place to hear yourself more clearly.
A place where your podcast stops whispering and finally starts resonating.

Soundboard is the bridge between the creative spark and the intentional, strategic podcast that transforms your business. And inside Soundboard Society, you’re never creating in a vacuum; instead you’re supported, challenged, and championed every step of the way.

TRUSTED BY

I have been hosting my podcast for almost two years at this point. Prior to using Gaffin Creative as my producer, my podcasting schedule was sporadic at best.

Since signing on with them to be my producer, I have maintained consistency and not missed a weekly episode in over a year.

Haylee led Soundboard Society and worked with me specifically on my podcast to identify keywords to target within my content and my episodes as I pivoted audiences. This skyrocketed me to the top of some of my keywords within weeks for episodes I had recorded previously! My downloads have increased 200% in the past 90 days of being in the program!

– Ali Haney, Nov 2025

Growth by 200%?

Let that sink in! What would it look like if you increased your downloads by 199%? Could you make more impact? Could you convert more listeners into clients? Could you monetize your show?

When you align your content to attract the right audience and funnel them to the right offers, your podcast becomes the most valuable asset in your business.

 

Join Soundboard Society

✨ Black friday bonus ✨

Enroll by December 1st and get access to book a free 30-minute 1×1 audit in 2025.

FAQ

Is this the right program for me?

If you have an active podcast and you’re ready to use it more strategically to grow your business—yes, this program was made for you.

It’s especially right for you if:

  • You’re publishing episodes consistently but not seeing business results

  • You want to grow your audience and convert listeners into clients

  • You’re craving structure, support, and a strategy you can stick with

  • You’re tired of doing this podcasting thing alone

Whether you’re looking to monetize your show, book more aligned clients, or build visibility and thought leadership, this program will help you create a clear roadmap—and give you the accountability to follow through.

Do I need to be a Gaffin Creative client to join?

Nope! This program is open to all podcasters who are ready to grow their show and use it strategically in their business. Whether you work with Gaffin Creative for production or you’re managing your podcast on your own (or with another team), you’re welcome here.

Please note, some of our production offerings do include our VIP tier if you’re looking to explore both production and strategy!

What if I’m already working with Gaffin Creative for production?

Amazing! This program is a perfect complement to done-for-you production. While our team supports your podcast execution, this coaching program helps you zoom out, refine your strategy, and use your podcast to grow your business. We’ll work together to align your show with your goals—and keep it working for you long after each episode drops. 

Please note, some of our production offerings do include this program if you’d like to review your production package with us.

When does the program start and how long does it run?

We kick things off in January 2026.We suggest enrolling for a 12 month period, but only require a 3 month container to start with rolling monthly agreement beyond the initial commitment.

When will the calls happen?

Most calls will take place on Wednesdays at 11 AM EST, with occasional shifts as needed. The full call schedule will be shared with you at the start of the program so you can plan ahead.

What if I miss a live call?

No problem! All workshop and coaching calls will be recorded and shared inside Slack so you can catch up on your own time. You’ll also be able to submit questions in advance for the sessions—even if you can’t attend live. Our coworking sessions will not be recorded.

Do I need to have a podcast already?

Yes—this program is designed for podcasters who have an active podcast and want to grow, monetize, or better align their show with their business goals. If you’re in the planning or pre-launch phase, check out our Podcast Launch Packages or book a clarity call to see what’s best for you.

What kind of results can I expect?

While results vary depending on your goals and capacity, this program is designed to help you:

  • Grow your audience strategically

  • Attract more leads or clients through your podcast

  • Monetize through your own offers, speaking, or collaborations

  • Build sustainable systems that support your podcast long-term

You’ll walk away with more clarity, more confidence, and a strategy you can actually stick with.

Is there 1:1 support available?

Yes! If you’d like more personalized guidance, you can upgrade to the VIP tier, which includes a private 1:1 coaching call with Haylee each quarter during the program. VIP members also get an additional monthly group coaching call as part of their cohort.

How much time should I plan to commit each month?

Plan for about 4-6 hours per month to participate and implement your work!

This isn’t about adding more to your plate, but instead helping you use your time strategically.

Chattanooga, TN
[email protected]