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Soundboard Society

The podcast program that aligns your show with your business, provides real traction & results. 

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You’re not “just” a podcast host,

You’re a business owner with big goals.

If you’ve already launched your podcast, you know the grind: planning episodes, editing late at night, promoting across platforms, and wondering if this will finally be the episode that moves the needle.

Is your podcast actually pulling its weight for your business?

Or are you pouring hours into content that sounds great—but doesn’t convert?

If you’re nodding along thinking “not quite”—you’re not alone. Most business owners aren’t lacking passion or consistency. What they’re missing is a system that turns their podcast into a client-generating machine.

You don’t need more episode ideas or another shiny mic—you need a strategy that ties every minute behind the mic to actual results.

That’s exactly what we’re building inside Soundboard Society.

Does this sound like you?

  • You’re showing up behind the mic week after week—recording, editing, publishing, promoting, and yet somehow, it still feels like your podcast is just coasting.
  • You know it should be doing more for your business (bringing in clients, building your authority, generating revenue) but instead, it’s become a content machine that’s not pulling its weight.
  • You’re ready to track progress, take action, and get real results each month.

Here’’s the truth: A podcast alone won’t grow your business. It’s what you do with it that determines your results.

What you get each month:

  • Monthly Podcast Data Review that produces a concrete, measurable plan

  • Monthly Action Workshop that results in a completed outcome

  • Weekly Slack challenges that keep you moving

  • Weekly episode promotions to our community
  • An online community of support

What Our Members Are Saying

“Inside Soundboard Society,  Haylee worked with me to identify keywords to target within my content and my episodes as I pivoted my audiences. This skyrocketed me to the top of some of my keywords within weeks for episodes I had recorded previously! My downloads have increased 200% in the past 90 days of being in the program!

– Ali Haney, Brand & Market

🎤 Why soundboard society? 🎤

The name Soundboard is more than a nod to the gear that brings a podcast to life—it’s a reflection of what every podcaster deserves: a place where ideas are amplified, not lost in the noise.

In a studio, a soundboard shapes raw audio into something clear, intentional, and powerful. In this program, Soundboard Society becomes that same instrument for you. It’s where your vision gets clarified, your strategy gets fine-tuned, and your wild, half-formed ideas finally find their frequency.

But it’s also a double entendre—because every podcaster needs a soundboard in the human sense, too. Someone who listens with intention. Someone who can hear the potential inside your show and help pull it forward. Someone who can reflect back your brilliance, challenge your assumptions, and help you squeeze every ounce of value out of the platform you’ve built.

That’s what this space is.

A place to shape your message and sharpen your strategy.
A place to hear yourself more clearly.
A place where your podcast stops whispering and finally starts resonating.

Soundboard is the bridge between the creative spark and the intentional, strategic podcast that transforms your business. And inside Soundboard Society, you’re never creating in a vacuum; instead you’re supported, challenged, and championed every step of the way.

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FAQ

Is this the right program for me?

If you have an active podcast and you’re ready to use it more strategically to grow your business—yes, this program was made for you.

It’s especially right for you if:

  • You’re publishing episodes consistently but not seeing business results

  • You want to grow your audience and convert listeners into clients

  • You’re craving structure, support, and a strategy you can stick with

  • You’re tired of doing this podcasting thing alone

Whether you’re looking to monetize your show, book more aligned clients, or build visibility and thought leadership, this program will help you create a clear roadmap—and give you the accountability to follow through.

Do I need to be a Gaffin Creative client to join?

Nope! This program is open to all podcasters who are ready to grow their show and use it strategically in their business. Whether you work with Gaffin Creative for production or you’re managing your podcast on your own (or with another team), you’re welcome here.

Please note, we offer a special tier for clients in this program with discounts to upgrade if you’re looking to explore both production and strategy!

What if I’m already working with Gaffin Creative for production?

Amazing! This program is a perfect complement to done-for-you production. While our team supports your podcast execution, this coaching program helps you zoom out, refine your strategy, and use your podcast to grow your business. We’ll work together to align your show with your goals—and keep it working for you long after each episode drops.

Please note, we offer a special tier for clients in this program with discounts to upgrade.

When will the calls happen?

Most calls will take place between 11Am and 4PM EST on Monday, Tuesday, or Wednesday, with occasional shifts as needed.

What if I miss a live call?

All workshops will be recorded for our resource library.

Data review calls will be recorded and supplied on an as-requested basis to those who are live on the call.

We will have one data review call workshop available to leverage as needed to guide you through your numbers as needed.

Do I need to have a podcast already?

Yes—this program is designed for podcasters who have an active podcast and want to grow, monetize, or better align their show with their business goals. If you’re in the planning or pre-launch phase, check out our Podcast Launch Packages or book a clarity call to see what’s best for you.

What kind of results can I expect?

While results vary depending on your goals and capacity, this program is designed to help you:

  • Grow your audience strategically

  • Attract more leads or clients through your podcast

  • Monetize through your own offers, speaking, or collaborations

  • Build sustainable systems that support your podcast long-term

You’ll walk away with more clarity, more confidence, and a strategy you can actually stick with.

Is there 1:1 support available?

Yes! If you’d like more personalized guidance, we offer 1×1 coaching.

Chattanooga, TN
[email protected]