Episodes about Marketing
110: Unveiling the New Gaffin Creative Branding
After years in this business, it was time to elevate my brand. I'm so ecstatic to unveil the new Gaffin Creative Branding! Listen in as I share the history of our brand, the branding process, and why we decided it was time! Clocking In with Haylee Gaffin is produced...
Episode 068: What My Two Week Sabbatical Looked Like
Back in April, I dropped an episode about preparing for a two-week sabbatical. Well. while I didn't take a full-blown two-week sabbatical, I did take two weeks off of work and away from my client work. So, how did it go? Well, let me tell you. Earlier this year, my...
Episode 067: Understanding Your Podcast Numbers
Podcast numbers can be a great tool for your business podcast. They are just vanity metrics, but looking at the right stats can help you move closer to accomplishing your podcast's goal. Today, we're diving into what numbers to look at, breaking down what they mean,...
Episode 066: How to Turn Podcast Listeners Into Leads
Your podcast listeners are likely ideal clients, but are you converting them into leads? Most of my clients are using their podcasts for this very reason! A podcast is a great marketing tool for your business, especially if you’re a service provider, sell digital...
Episode 048: Content Repurposing: Turning Your Podcast Episodes into Marketing Content
Are you utilizing your podcast to create additional content for your brand? Content repurposing may be highly underutilized in your marketing strategy! In today's episode, I'm sharing a few ways you can repurpose your content to create not only promotional materials...
Episode 042: Using Your Podcast for Marketing Your Business
In the last episode of the year, we're rounding up our month-long conversation on monetization. Marketing your won products and services on your podcast is my favorite monetization approach, I utilize it 95% of the time in my own business. I consider this monetization...
Episode 037: Growing Your Email List With Downloadables
You’ve heard all about the importance of building an email list—and trust me I agree. So today, I’m sharing not only how I use my email list, but how I grow it through this podcast and other places with free downloadables! Clocking In with Haylee Gaffin is produced...
Episode 036: Marketing Gurus Aren’t Always Right
There are a ton of valuable voices in the marketing and business space, but it's important to take advice and education with an understanding that there is no perfect formula that works for every single business. In today's episodes, I'm sharing why marketing gurus...